Father of popstars Rhea & Lara Raj (band Katseye) | co- founder ‘The CPGGUYS' media co. & podcast | Co-founder CRO Think blue & 'Fearless' podcast | COO - Misschief entertainment | X-General Mills, PepsiCo, J&J, NextUp.
Is NielsenIQ the partner of choice for full #omnichannel retail measurement in North America? The CPG Guys will be at the annual C360 in Phoenix to bring you back that answer. Here’s what you can expect : 1. An analysis of all keynotes 2. All showcases and how they drive to the mission of full measurement 3. A post event summary with Liz Buchanan - president, NA on this mission. Calling all my fellow ‘brand sales’ leaders - in these incredibly business challenged times are you using your measurement solution providers offerings to the fullest? Are you tapping on the resources that exist? Are you delivering for the #omnichannelconsumer through the optimized #shopperjourney? I’ll be taking this head on…be ready💪💪
Not using measuring like Nielsen IQ is like baking a cake with whatever is laying around…. Sure it’s easier but what’s gonna get you better results
Can’t wait for the readout!
Commerce, Shopper Marketing, & Technology Solutions Innovator | Change Agent | Growth Achiever | Solutions Motivator | Advisor
5moCan't wait to hear more