Sriram P’s Post

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Technology Investment Banker|M&A|Grant Thornton|Ex - KPMG FDD

From Reckitt to Coca-cola, India is finding a place in earnings call of global consumer giants. Everybody is unilaterally positive about the burgeoning Indian market. This is despite them facing pressures from activist shareholders to sell off slow growing brands globally. The positive outlook is also reflected in the increased funding of consumer brands recently. Even the VCs who are known to be tech focused are opening up their purses to new-age D2C brands. Even as the legacy Indian FMCG companies gobble up new age brands (Emami - The Man Company, Tata - Capital foods, Marico - Plix), one segment yet to prove their mettle is the ecommerce rollups. After astounding start post covid acquiring tons of brands to copy Thrasio model, the brand aggregators are striving hard to balance profitability with initial growth expectations. However few success stories would be enough to redirect attention back to them. #d2c #consumerbrands #ecommerce #startups #funding

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