SS+K’s Post

Navigating social media marketing in an election year: The 2024 US presidential election is several months away, but social media is already politically charged. According to Sprout Social Listening data, from January Read more... The post Navigating social media marketing in an election year appeared first on Sprout Social.

POLITICAL ADVERTISERS: Spending on Facebook and YouTube isn't enough. What can you do differently in 2024 to take what's worked for past campaigns and make it work even better this time around? Check out a quick summary of our 5-step playbook, "Political Advertising: What Comes After Social?" And drop a note in the comments if you'd like us to reach out and walk you through more of the research, implications, and early examples of what we're seeing work best. https://lnkd.in/e92FtUkk

Political ad spending is about to hit a new high! The Democratic presidential election upheaval is not just a headline—it's a game-changer for the political ad market. Digital and social media placements were already robust, but brace yourselves: they're about to skyrocket. Why? Because in today's fast-paced digital landscape, visibility is everything. And with the stakes so high, the Democrats are set to double down on their digital strategies. For marketers, this means one thing: a surge in demand and competition for digital ad space. Exciting times ahead for the industry, but also a reminder to stay agile and innovate. Check this out: https://lnkd.in/eSfShGKq

According to a new report by the Wesleyan Media Project, it appears that Republican digital marketers are favoring the programmatic ecosystem over platforms like Meta and Alphabet that report on and archive political ads. Report: Republicans Are Ditching Meta and Alphabet for Programmatic Ads in 2024 Campaigns

Here's a run down of what Harris and Trump are up to with their digital ads. We dig through spending, targeting and messaging, and show off some of the new tools we've built to make tracking ads (and holding them accountable) easier. Have a read, and sign up for future issues if you find it useful. https://lnkd.in/e3-cCset

Online political advertising is evolving rapidly. According to The Guardian’s Jim Waterson, the once-feared #microtargeting is now seen as ineffective. Platforms like #Facebook have limited these tactics, favouring broader, performance-based advertising. For instance, the Conservative party’s “80/20” strategy focuses on the closest races, a shift from microtargeting to more strategic spending. As political conversations move to private channels like #WhatsApp and dynamic platforms like #TikTok, tracking and engaging voters requires new approaches. These changes present fresh opportunities for innovative and responsible digital marketing. Let me how how you use private channels for your own marketing campaigns. https://lnkd.in/eDkzbaEA

Reaching the right voters is the key to a winning political campaign. 🎯 While it’s tempting to invest an entire digital budget into social media, it’s not always the smartest strategy. A combined approach with programmatic advertising and paid social ensures your message reaches voters targeted by age, interests, and behaviors across all online channels. Social media is essential, but programmatic unlocks more opportunities to connect with voters. The right mix ensures you engage voters wherever they are online. #PoliticalCampaigns #ProgrammaticAdvertising #SocialMediaStrategy #SimpliFiTV #TargetedMessaging

In recent years, political campaigns have increasingly turned to digital marketing and advertising as indispensable tools for enhancing visibility, engaging with voters, establishing brand recognition, and directing traffic to their online platforms. Leveraging targeted media advertisements, supporting email campaigns, and online strategies, political candidates can reach a broader audience with tailored messages, sparking meaningful conversations and rallying support. The immediacy and interactivity of digital platforms enable real-time feedback and data analytics, allowing campaigns to refine their outreach efforts and optimize their messaging for maximum impact. As the digital landscape continues to evolve, political actors recognize the necessity of embracing these techniques to remain competitive and effectively connect with constituents in an increasingly online-centric world. https://lnkd.in/gpiXYzkq

How the hell should I introduce this article? I stumbled upon this hilarious and biased piece of writing in a marketing newsletter. Spoiler alert: this may come as a surprise to some, but I don’t live in the U.S., I won’t be voting there, but I find it fascinating to follow how social media is used in every election. Plus, americans actually have real elections, so it’s interesting to watch. So the headline promises to explain how the Harris administration uses social media for promotion - well, let’s dive in and find some "insights." Insights in question: "Biden and his team were the first to seriously bet on social media as a vital communication tool with the public." "The White House’s content is distributed organically—they don't spend any money on boosting reach." "The White House doesn’t use advertising budgets; we don’t have funds for that." "The White House is not sitting idle and is collaborating with influencers." "Our boss, President Joe Biden, deserves big praise for not just being open-minded but for embracing this digital world." "Trump’s presence in social media is marked by a direct, unfiltered style that not only charms his base but also sparks controversy and grabs the media’s attention." Yet, they keep telling this like it’s gospel truth, even if it's clearly nonsense. https://lnkd.in/dvM53Fyj

With all the turbulent ups and downs that are already occurring this election season, does your brand feel prepared to navigate the storm? Over 60 senior social media leaders at large organizations recently shared how they’re strategizing around the upcoming election. We compiled their data in a comprehensive report featuring: - Paid and organic content strategies - Social media guidelines - Brand protection initiatives - Platform priorities Feel more secure with your plans and get the full report today 👉 https://lnkd.in/gafaHTFT