Quick update from my life at The Superlative Group, Inc.:
Time is flying by like never before as my team and I work on exciting projects for major clients like the San Antonio Alamodome or the University of Cincinnati. Every new client comes with its set of preconditions, presenting unique challenges and opportunities.
Compiling comprehensive asset databases and maximizing revenue potential through the efficient packaging of different assets has taught me much about the presentation of sponsorship opportunities. The valuation process challenges me to combine primary and secondary information sources in a creative process to predict future exposure precisely. As I honed my analytical skills and improved my understanding of impression sources, I developed, for example, new approaches to the valuation of social media assets, earned media, or activation opportunities. My team and I have also established a dynamic and concentrated calculation of local CPMs to reflect the media value in different locations accurately. I’ve also learned to gauge the qualitative benefits of sponsorships through a deep understanding of the client and its audience. Assessing benchmarks for our diverse client portfolio has provided invaluable insight into the ever-evolving sponsorship landscape.
In conclusion, my time as Manager of Valuation and Analytics has fueled tremendous personal growth and proficiency in all aspects of developing a sponsorship program and valuing naming rights.
I'm excited to continue this journey and welcome any opportunities to connect with fellow professionals in the sponsorship/naming rights landscape. Whether you're seeking innovative revenue-driving strategies or simply interested in exchanging perspectives, I'm always eager to learn and engage in meaningful discussions.