SSPV Capital’s Post

View organization page for SSPV Capital, graphic

712 followers

Human beings are wired for stories. And Startups too. Storytelling is not just a human trait, it's a powerful tool for your startup's success. The customers, employees, and investors you need to survive (let alone win) are busy, distracted human beings just like you; caught up in their responsibilities, ailments, grievances, wants, desires, obligations, and imagined victory narratives. To cut through all that noise, you need a well-honed machete, and the edge of that machete is a short story that will move people from where they are to where you need them to be. Last week our founder Giannis Mylopoulos hosted a masterclass at Walk _ AUTh Innovation Accelerator accelerator with guest speakers, George Mantzouranedes, Founder and Creative Director from noimagefound.eu, and Marianna Tanagia (she/her), Communications Director from DCN Global who spoke about the key components of a compelling narrative: 👉 Authenticity 👉 Emotion 👉 Consistency 👉 Relevance 👉 Engagement, and 👉 Differentiation Thanks to everyone who joined us! More to follow soon! #SSPVCapital #SundayVesting #YourImpactVenture #WalkAUTh #Innovation #Accelerator #AcceleratorProgram #WalkAccelerationCycle

To view or add a comment, sign in

Explore topics