Stage 2 Capital’s Post

"The biggest challenge to in-housing a retail media operation isn’t the tech; It’s the people." 👨🏿🤝👨🏿👬 This quote from Sherry Smith from Criteo appeared in the (excellent) linked article back in 2022. 🛠 I have talked a lot about technology in #retailmedia recently, but maybe the real success factor is having the right organisation in place, taking the right decisions and hiring the right people. (I will keep reposting retail media job offers from my network btw). ↗↙ People are not comfortable with change. But in Retail Media, change is the constant and hypergrowth is the norm; the supplier-retailer relation has changed to an advertiser-media relation; invoices are sent in the opposite direction. 🏡 In-housing is about taking back control. It is not the worst kind of change you can think of. It is about controlling or owning your tech stack, and it is about owning and protecting your data. 💰 In-housing is also about claiming a larger piece of revenues, and the business case for doing that is always attractive. I think we'll probably be seeing more in-housing of retail media operations as the sector grows more mature. #retailmedia #retailmedianetworks #changemanagement

The year: 2015 The month: October Place: Seattle I'm at the Amazon HQ with Sivan M., Paul Kotas and Torben Severson discussing: "What if/s Retail Media ?! ..." When Paul described their vision and what they see - it was like hearing Search&Social&Display talking together only instead of noise and de-dup chaos - it was - music. I go back to HQ and sit with management and dev and decision is made - after coding Search, after coding Social, after acquiring Apps - we go ALL-IN on Commerce/Retail. The year: 2024 The status: "Retail Media as Top Advertising Channel with 81% Marketer Approval" https://lnkd.in/dFF44jyD ps - in case one wonders - Search and Social are still growing. All Performance, Premium Data, Scalable channels by which brands can reach their consumers are and will stay as such. All channels are now becoming Omni and all Data is Actionable Insights. A whole orchestra it appears... Omnichannel Platform for the Walled Gardens ! Signals Kenshoo Actionable Intelligence ! Skai. #Skai #omnichannelmarketing #retailmedia

🚀 Case Study Highlight: Transforming Amazon Sales with Uprank's Fully Managed Service 🚀 We’re thrilled to share the incredible success story of how Uprank transformed the sales and visibility for one of our clients! 🔍 Challenge: Our client faced stagnant sales and low visibility on Amazon despite offering high-quality products. 💡 Our Approach: 🔹Comprehensive keyword research and product listing optimization 🔹Strategic advertising campaigns tailored to target audiences 🔹Continuous performance monitoring and agile adjustments 🔹Enhanced customer engagement and review strategies 📈 Results: 🔹300% increase in sales within the first quarter 🔹Significantly improved product rankings and visibility 🔹Higher customer satisfaction and engagement This case study is a testament to how our tailored strategies can drive substantial growth and success on Amazon. Curious about how we can help your brand achieve similar results? Read the full case study here: https://lnkd.in/eK_CUpze #AmazonSales #EcommerceSuccess #CaseStudy #DigitalMarketing #Uprank #BrandGrowth #AmazonAdvertising

https://lnkd.in/eSgjnKHv Now that it's harder for companies to programmatically share detailed customer data across platforms, ads are changing. Specifically: big advertisers and big customers are striking deals to pool their data, meaning that the old ad model is still mostly available, but only to the biggest winners. Not only does this mean that a given piece of ad inventory monetizes better when it's owned by a bigger company, but even within these deals there are scale advantages: the biggest platforms can strike more lopsided deals, and tend to do deals that increase their own data advantage even further, by gaining access to a partner's information without sharing anything in return. The net result of this is consolidation in both adtech and retail, but given who's doing the consolidating, it's less likely to take the form of M&A than of attrition from sub-scale participants.

Here is an exciting new development in Retail Media. Google is finally stepping in. For the longest time, I have wondered why Google has not made a play to power the retail media ad tech for all the long-tail retailers. The idea is too obvious. The only reason I could think of is that the opportunity needs to be bigger for Google. If you look at today's on-site retail media revenue, my guess is Amazon makes up ~85%. The following 3 or 4 retailers make up ~10%, which leaves us with a tiny contribution from the remaining long-tail retailers. What has been the main challenge for these long-tail retailers? 👉 Low on-site traffic => Low ad inventory/revenue In this context, Google's entry is exciting. They have TRAFFIC and that too of high-intent. Now, I am sure there is a lot to be figured out. For example, I don't know how a brand operating on multiple retailers deploys its ad dollars across them when they are all vying for the same off-site shopper on Google. Or, if I am a brand with a DTC site, why would I pay to send the shopper to the retailer versus my own DTC site? For now, these questions can all wait. We at Intentwise are excited to see a big new bet being placed in the retail media sector 😀. Read the blog post below for more details. #retailmedia #dataanalytics #googleads https://lnkd.in/edHpQNzC

𝐃𝐨 𝐲𝐨𝐮 𝐤𝐧𝐨𝐰 𝐚𝐛𝐨𝐮𝐭 𝐄𝐱𝐜𝐢𝐭𝐢𝐧𝐠 𝐍𝐞𝐰 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐬 𝐢𝐧 𝐀𝐦𝐚𝐳𝐨𝐧 𝐃𝐒𝐏? 🚀 Amazon DSP is rolling out some game-changing updates to elevate your advertising strategy! 🎯 Here’s a closer look at what’s new: 1. 𝑬𝒏𝒉𝒂𝒏𝒄𝒆𝒅 𝑨𝒖𝒅𝒊𝒆𝒏𝒄𝒆 𝑻𝒂𝒓𝒈𝒆𝒕𝒊𝒏𝒈:    - Now you can tap into richer data insights to precisely target your ideal customers. 🕵️♂️    - Use advanced lookalike modeling and behavioral data to reach new audiences that closely resemble your best customers. 2. 𝑰𝒎𝒑𝒓𝒐𝒗𝒆𝒅 𝑹𝒆𝒑𝒐𝒓𝒕𝒊𝒏𝒈 𝑻𝒐𝒐𝒍𝒔:   - Access more detailed and granular reports to understand your campaign performance. 📊   - Leverage new metrics and visualization options to make data-driven decisions and optimize your strategies. 3. 𝑵𝒆𝒘 𝑪𝒓𝒆𝒂𝒕𝒊𝒗𝒆 𝑭𝒐𝒓𝒎𝒂𝒕𝒔:   - Engage your audience with innovative ad formats like interactive video ads and shoppable display ads. 🌟   - Utilize dynamic creative optimization to automatically tailor your ads based on real-time data. 4. 𝑶𝒑𝒕𝒊𝒎𝒊𝒛𝒆𝒅 𝑩𝒖𝒅𝒈𝒆𝒕 𝑴𝒂𝒏𝒂𝒈𝒆𝒎𝒆𝒏𝒕:   - Maximize your ROI with enhanced budget allocation tools. 💰   - Benefit from automated bidding strategies that adjust in real-time to ensure optimal spend and performance. 5. 𝑬𝒙𝒑𝒂𝒏𝒅𝒆𝒅 𝑰𝒏𝒗𝒆𝒏𝒕𝒐𝒓𝒚 𝑨𝒄𝒄𝒆𝒔𝒔:   - Reach your customers on a broader range of premium websites and apps. 🌐   - Take advantage of Amazon’s extensive third-party inventory to boost your ad reach and visibility. These updates are designed to drive better results and help you grow your business more efficiently. 𝗥𝗲𝗮𝗱𝘆 𝘁𝗼 𝘁𝗮𝗸𝗲 𝘆𝗼𝘂𝗿 𝗔𝗺𝗮𝘇𝗼𝗻 𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝘁𝗼 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝗹𝗲𝘃𝗲𝗹? 🚀 🔗 𝑳𝒆𝒂𝒓𝒏 𝒎𝒐𝒓𝒆 𝒂𝒃𝒐𝒖𝒕 𝒐𝒑𝒕𝒊𝒎𝒊𝒛𝒊𝒏𝒈 𝒚𝒐𝒖𝒓 𝑨𝒎𝒂𝒛𝒐𝒏 𝒂𝒅𝒗𝒆𝒓𝒕𝒊𝒔𝒊𝒏𝒈 𝒔𝒕𝒓𝒂𝒕𝒆𝒈𝒚! ✉️ syedahajragroup@gmail.com #AmazonDSP #DigitalMarketing #Advertising #Ecommerce #MarketingTips #AmazonAdvertising #AdTech #BusinessGrowth #Targeting #ROI #AmazonBusiness #AmazonAds #PPC #ProgrammaticAdvertising #DigitalAdvertising #MarketingStrategy #OnlineMarketing #AdCampaigns #CustomerTargeting #BrandGrowth #EcommerceMarketing #MarketingInnovation #AdPerformance #DataDrivenMarketing #TechTrends #MarketingTech #AdvertisingInnovation #MarketReach #CustomerEngagement #AdStrategy

Marketers miss out on sales by underestimating the laziness of their customers. Taking a page from Instacart is a surefire way to bring more dollars in. And no, I’m not just saying build a $9B tech company. What I am saying is: - Make buying your stuff insanely easy for your customer (like as easy as tying your shoes, or even easier) You don’t want customers to think. You want them to act. Shortening the #CustomerJourney is everything; does it really surprise you that 50% of Americans are less likely to purchase something online if the checkout process takes longer than half a minute? I love Instacart’s new announcement that they’re helping select brands turn their YouTube ads into instantly shoppable experiences. They’re enabling viewers to click directly from an ad to an Instacart product page to purchase the featured item for same-day delivery. Marketing teams need to find new and innovative ways to make buying their product, using their service, or signing up for their thing, quick and easy. We’re lazy by nature. Don’t underestimate that. https://lnkd.in/gn9avMXa

In the bustling arena of e-commerce, Amazon DSP (Demand-Side Platform) emerges not just as a tool, but as a game-changer for businesses aiming to maximize their sales. Here's a snapshot of how Amazon DSP can elevate your e-commerce game to unprecedented heights: 1. Precision Targeting: By leveraging Amazon's rich shopper data, it allows you to target potential customers based on their shopping behaviours, interests, and habits. It's like having a crystal ball that knows exactly who is most likely to love your products. 2. Seamless Shopping Experience: Integration with Amazon ensures a frictionless path for customers from promotion to product. Imagine a world where ads are not just ads, but gateways leading directly to purchases. 3. Brand Visibility Across Platforms: With Amazon DSP, your brand's story unfolds not just on Amazon but across a multitude of websites and apps. 4. Insightful Performance Analytics: Detailed performance metrics guide you in understanding what works, what doesn't, and how to allocate your budget most effectively. 5. Dynamic Creative Optimization: Say goodbye to one-size-fits-all. Amazon DSP optimizes your ads in real-time, ensuring that the right message reaches the right person at the right time. Learn how we leverage Amazon Advertising for our e-commerce clients at Jupyter Analytica to personalize the narrative of their brand for every unique customer: https://lnkd.in/g_BzaPag #EcommerceSuccess #AmazonDSP #PrecisionTargeting #CustomerJourney #BrandVisibility #PerformanceAnalytics #DynamicCreative #DigitalMarketing #DataDrivenAdvertising

➤ 𝗪𝗮𝗻𝘁 𝘁𝗼 𝘀𝗰𝗮𝗹𝗲 𝘆𝗼𝘂𝗿 𝗔𝗺𝗮𝘇𝗼𝗻 𝗣𝗣𝗖 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀 𝗮𝗻𝗱 𝘀𝗲𝗲 𝗿𝗲𝗮𝗹 𝗿𝗲𝘀𝘂𝗹𝘁𝘀? ➤ Start with these essential steps: ➙ 𝟭. 𝗟𝗮𝘂𝗻𝗰𝗵 𝗔𝘂𝘁𝗼𝗺𝗮𝘁𝗶𝗰 & 𝗠𝗮𝗻𝘂𝗮𝗹 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀: Begin with both campaign types to gather comprehensive data and refine your targeting strategy. ➙ 𝟮. 𝗔𝗻𝗮𝗹𝘆𝘇𝗲 & 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗲: Dive into the Search Term Report to identify top-performing keywords and fine-tune your campaigns for maximum efficiency. ➙ 𝟯. 𝗢𝗿𝗴𝗮𝗻𝗶𝘇𝗲 𝗔𝗱 𝗚𝗿𝗼𝘂𝗽𝘀: Structure your campaigns by keyword match types (broad, phrase, exact) to enhance control and performance. ➙ 𝟰. 𝗔𝗱𝘃𝗮𝗻𝗰𝗲𝗱 𝗕𝗶𝗱𝗱𝗶𝗻𝗴: Adjust your bids based on goals, maximize visibility or focus on maintaining profitability. ➙ 𝟱. 𝗙𝗼𝗰𝘂𝘀 𝗼𝗻 𝗟𝗼𝗻𝗴-𝗧𝗮𝗶𝗹 𝗞𝗲𝘆𝘄𝗼𝗿𝗱𝘀: These keywords are less competitive but have higher conversion rates, making them a goldmine for scaling. ↳ 𝗣𝗿𝗼 𝗧𝗶𝗽: Use Sponsored Display Ads to expand your reach and Sponsored Brands to boost your brand’s visibility. The right targeting can make all the difference. 🚀 Ready to scale? Consistency and strategic adjustments are your keys to success on Amazon! ♻Re-share if you liked it! ----------------------------------------------------------------------------------------------------------------- 𝖨 𝗁𝖾𝗅𝗉 𝖠𝗆𝖺𝗓𝗈𝗇 𝖻𝗋𝖺𝗇𝖽𝗌 𝗍𝗈 𝗀𝖾𝗍 𝗉𝗋𝗈𝖿𝗂𝗍𝖺𝖻𝗅𝖾 𝗐𝗂𝗍𝗁 𝗆𝗒 𝖨𝗇-𝖽𝖾𝗉𝗍𝗁 𝗋𝖺𝗇𝗄𝗂𝗇𝗀 & 𝖯𝖯𝖢 𝖲𝗍𝗋𝖺𝗍𝖾𝗀𝗂𝖾𝗌. 𝟤𝖷 𝖠𝗆𝖺𝗓𝗈𝗇 𝗌𝖺𝗅𝖾𝗌 𝗂𝗇 120 𝖽𝖺𝗒𝗌 𝗈𝗋 you don't PAY. 𝖦𝖾𝗍 𝖨𝗇 𝖳𝗈𝗎𝖼𝗁 Talha Murshad #amazon #amazonppc #amazonads #ppcoptimization #advertising #amazonranking #ranking