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From the climbing wall to the main stage, there was never a dull moment with The North Face at SPORT BEACH 2024🧗♂️ During our time at the Beach, Sophie Bambuck, Chief Marketing Officer at The North Face and Professional Climber & North Face athlete, Alex Honnold (AKA "Free Solo"), joined Pablo Torre on the main stage to discuss how playing different dictates their approach to exploration, learnings, growth, evaluating risk and finding the next ascent. Alongside meaningful conversation, The North Face also worked with us to build a full rock-climbing wall, hosting climbing sessions throughout the week. We had an incredible time at this year's Cannes Lions International Festival of Creativity and want to give a special thank you to our friends at The North Face for partnering with us at SPORT BEACH 2024! Tune into the full main stage discussion "We Play Different: Alex Honnold x The North Face" here: https://bit.ly/4cAaXBo #SportBeach #CannesLions #StagwellatCannes #rockclimbing

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Marlina Fletcher

Head of Agency at 1826 | Co-Founder & CMO of Unbias

2w

Sophie Bambuck 👏 I wish I had seen this myself!

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