Stand’s Post

In the rush to grow, many companies, especially those focused on media sales, often forget one key element: #branding. I’ve noticed that positioning is one of the most overlooked areas by founders, especially those with technical backgrounds. However, how the market sees the brand is crucial, particularly when attracting leads and customers. For example, if your business has a high price point, you need to position yourself, so potential clients see your brand as premium or exclusive. This means choosing the right channels and investing in campaigns that create this perception, even if it results in a higher Customer Acquisition Cost (CAC). When it comes to branding, some common mistakes can seriously undermine your efforts and hurt your brand’s credibility. Here are three of the most important factors to keep in mind: 1. Generic messages: what is your value proposition? 2. Weak or unconvincing messages: are you creating "make me care" content for your target? 3. Lack of investment: the worst one, sad but true! Investing in branding isn’t just about looking good, it’s essential for achieving better #growth results. Positioning is key! #Branding #MarketingStrategy #Growth #DigitalMarketing

🚀🎯💡 Lead generation and branding - two sides of the same coin. Often, we focus so much on generating leads that we forget about the power of branding. Let's flip the script. Instead of chasing leads, let's make them chase us. How? By investing in branding. By creating a brand so powerful, so magnetic, that it pulls leads towards us. But, here's the kicker. Branding is not about logos or colours or taglines. It's about stirring emotions, creating experiences, and building relationships. It's about making your audience feel something. When they connect with your brand on an emotional level, they'll naturally want to do business with you. So, don't just generate leads. Generate brand advocates. Flip the script. Make your brand so magnetic that leads chase you. And watch your business soar. 🚀🎯💡 #Branding #B2BGeneration

🚀 Navigating the Business Landscape: Striking a Balance between Brand Awareness and Sales! 💼💡 In the world of business, the debate often revolves around what's more critical: building brand awareness or generating leads and closing sales deals. Here's the scoop: 🌐 Brand Awareness: Your brand is your identity, and its visibility matters. Increasing brand awareness establishes trust, loyalty, and recognition in the market. It's the foundation upon which customer relationships are built. A strong brand draws attention and creates a strong online presence on social platforms. 📈 Generating Leads and Closing Sales: On the flip side, leads and sales are the lifeblood of any business. It's the tangible outcome of your efforts – converting potential customers into paying clients. A robust lead generation and sales strategy ensure revenue growth and sustainability. So, which is more important? The truth lies in finding the right balance! 🤝 ✨ Striking the Balance: Successful businesses understand that brand awareness and sales go hand in hand. A strong brand attracts leads, and an effective sales strategy reinforces the brand. It's a symbiotic relationship where one complements the other. 🎯 Key Takeaway: Invest in both! Cultivate a compelling brand that resonates with your target audience, while also implementing a dynamic lead generation and sales strategy. It's not an either-or scenario; it's about creating a synergy that propels your business forward. In conclusion, the magic happens when you harmonize brand building with sales prowess. Find that sweet spot, and watch your business not only survive but thrive in the competitive landscape! 🌟🔗 #brandbuilding #salesstrategy #businesssuccess #marketingstrategy #founder

Branding vs. Marketing: Building Loyalty vs. Attracting New Customers Confused about the difference? You're not alone! While both are crucial, they serve distinct purposes: Branding defines your company's identity (values, personality) and builds customer loyalty through emotional connection. Think of it as your long-term relationship builder. Marketing focuses on attracting new customers through promotion of your offerings. It's your lead generation and awareness booster. ** So, which should you prioritize?** If losing existing customers hurts more financially (higher churn rate), invest in branding to keep them loyal. If acquiring new customers is more critical for growth, focus on marketing to reach them. ** Remember:** They work best together! Strong branding supports effective marketing messages. Positive customer experiences (influenced by marketing) strengthen brand perception. Successful marketing can build brand awareness and ultimately loyalty. Strive for a balance to achieve sustainable growth and happy customers! #branding #marketing #customerloyalty

One mistakes CEO make while building their business is the focus sales which is the ultimate goal.firstly focus on brand building , marketing and then sales brand building narrate to your audience the values in your products and gives sales a boost. www.pastelintegratedng.com

Business lessons I've learnt during the 9 years of my career: ✅️ Marketing isn’t about attracting all people. It's about attracting YOUR people. ✅️ Sales is not about how many clients you get. It's about how many clients you KEEP. ✅️ The price of your product / service is a reflection of your talent, experience and the time you've poured into building your business. Never under-value it. If your price is "too high" for someone, it's okay, they're just not your customer. ✅️ People who love your brand = The best marketing ever! ✅️ Business that spend time building trust & brand story with their target audience will sustain longer, than brands with the best discounts. _ #Marketing #Business #Lessons

In today's fast-paced business world, building a strong brand is not just an advantage, it's a necessity. Especially in B2B markets, where competition is fierce, a robust brand can set you apart, generate leads, and guide your path towards success. Brand building is not merely about creating a logo or a catchy tagline; it's about creating an identity, a story that resonates with your customers. So, to supercharge your business, make enduring connections, and boost growth, B2B brand building is your strategic weapon! It's not rocket science, but it does require careful thought and clear direction. Let's break it down: Identify your Unique Selling Proposition (USP): This is what differentiates your business from the rest. Understand it, articulate it, and let it shine through in every interaction. Know your Audience: If you don't know who your customers are, your message may fall on deaf ears. Research and segment your audience, and tailor your brand message to resonate with each segment. Consistency is Key: Consistency in your messaging, visuals, and customer experience is vital for building a robust and trustworthy brand. Build Relationships: B2B businesses thrive on strong relationships. Network, collaborate, and build partnerships that will amplify your reach and growth. Amplify your Message: Use digital marketing tools like social media, SEO, and email marketing to amplify your brand message. Reach a larger audience, generate leads, and grow your business. Remember, your brand is more than a logo or tagline. It's an identity, a promise to your customers. So, put on your entrepreneurial hat, roll up your sleeves, and let's build a brand that drives your business towards success! Listen to 416: B2B Brand Building with Jamar Jones 👉🏾 https://zurl.co/2F7V #Entrepreneurship

Frustrated with your business being stuck at the same exact point for weeks? Here's the best action you can take as the Founder/CEO. Get yourself a brand audit and rework your brand strategy based off of that evaluation. How do I know this? See, 93% of all the prospects I've talked to had a revenue problem: - Marketing isn't generating qualified leads - Website isn't converting - Sales aren't closing When I sat down and dug deeper as to why ... A few clear trends emerged over time: 1 - Their positioning was way off 2 - Couldn't define their ideal customers 3 - Couldn't communicate their differentiation 4 - Brand message was vague 5 - Weren't consistent with their brand presentation 6 - Sales said one thing and marketing another The point of telling you all this is ... A brand evaluation definitely clarifies all of the above. And gives you clear steps on how to improve it all. P.S. Do any of the above points ring a bell, there's no shame in admitting things are not working out for your business! #brandaudit #brandstrategy #performance #evaluation

It's not enough to have a good product or service... One of the mistakes business owners make is that they think having good products or services will make them sell more and at the end of the day, they wonder why they are not selling. Josh Kaufman in his book, The Personal MBA, define business as a repeatable process that creates something of value, that customers want, at a price they are willing to pay, so that it can generate enough revenue to sustain and grow as a business. So business isn't about having a product or service alone, that product must be able to serve as a thing of value to your customers. You have to recognize that business is a value exchange, you are creating value to exchange for your customers hard-earned money. So here are some tips to meet the need of your customers and deliver an unforgettable experience that will lead to repeat purchase: 1. Be clear about your purpose and vision as a business and harness this together to build a brand identity (read that again). 2. Know your ideal customers (target audience) well enough. Once you can crack that code, you have crossed the first huddle. 3.  Know their pain point and challenges and see how to create product and services that will give them value. 4. Do your market research. You can do a mini market research within your cycle of influence, and on social groups, but the group must match with your audience analysis. 5. You proceed to product/service branding where you have to develop a blueprint that can confidently differentiate your product or services from others. 6. Have a budget for marketing. Marketing is getting people to know what you sell and telling them how what you sell will help them become better. After all these, then you can start closing sales from all angle. Let me know how these tips will add value to you in the comment... #branding #branding&marketing #sales #products #services #brandbuilding #brandmanagement #marketingresearch #customercentric

KEYPOINTS:) 1. Awareness: Marketing helps businesses build awareness of their products or services among their target audience, ensuring they are visible and recognizable in the market. 2. Customer Acquisition: Effective marketing strategies attract new customers and clients, expanding the customer base and driving growth for the business. 3. Retention and Loyalty: Marketing efforts are crucial for retaining existing customers by maintaining regular communication, providing value-added services, and fostering customer loyalty. 4. Brand Building: Marketing activities contribute to shaping the brand identity, values, and perception in the minds of consumers, establishing a strong brand presence in the market. 5. Differentiation: Marketing helps businesses differentiate themselves from competitors by highlighting unique selling points, benefits, and value propositions to attract customers. 6. Revenue Generation: Marketing directly impacts revenue generation by driving sales and increasing market share through effective promotion and distribution strategies. 7. Market Research: Marketing involves conducting market research to understand consumer needs, preferences, and market trends, enabling businesses to make informed decisions and adapt their strategies accordingly. 8. Product Development: Marketing insights inform product development and innovation by identifying market gaps, customer feedback, and emerging trends, leading to the creation of products that meet customer demands. 9. Relationship Building: Marketing fosters relationships with customers, suppliers, partners, and other stakeholders, creating opportunities for collaboration, partnerships, and mutual benefit. 10. Adaptation to Change: Marketing helps businesses adapt to changing market conditions, consumer behavior, technological advancements, and competitive pressures, ensuring long-term sustainability and growth. #marketing #growth #marketanalysis #advertising