Standard Media Index’s Post

Encouraging to see Guideline's US team report record levels of ad spend in the US - the world's largest ad market - in February. Our data also shows the Canadian and China markets delivered their 2nd highest February ad spends on record. Contact us to learn the varying category drivers across each country. #realdata #marketinganalytics

Prime Day is July 16th and 17th, What are you doing to prepare? Get ready for: 👉 3x the normal traffic on the 16th and 17th 👉 Boosting ad spend 2-3x to capitalize during Prime Days(week) 👉 Lower Traffic until the 15th

🗣 Calling all publishers Make the most of this holiday ad season by following these 3️⃣ tips: #HolidayAds #AdRevenue #WeKnowSelfServe #PublisherStrategies #DigitalAdvertising #DanAds Discover additional strategies to maximize holiday ad revenue for you and your advertisers here: https://lnkd.in/e2qT3hSR

In a positive sign for the ad industry, a new survey of media buyers from Ebiquity plc and the WFA found a majority (60%) of brands plan to increase their advertising budgets next year. Lots of uncertainty still in the market, but it'll be welcome news for publishers, agencies, and other businesses who have been awaiting an advertising rebound. Read my coverage over at Insider https://lnkd.in/eAy6JUt6

It was great having Chris Bruderle from the IAB join us for a fireside chat with Matt Barash to share insights from the IAB’s 2024 Ad Spend Outlook! Just a few of the highlights from this outlook include: ➡️ Media buyers anticipate increasing ad spend by 9.5% in 2024 ➡️ #StreamingTV will lead this ad spend growth ➡️ Buyers’ top challenges are driven by the economy and measurement   Read more here: https://lnkd.in/eW4dUefj   #LifeAtIndex

Increasing your Ad Fill Rate is crucial to maximizing revenue for marketing teams and businesses in the publisher industry. In this blog post, we will explore the concept of Ad Fill Rate and its significance in revenue generation for niche site owners. We’ll also explore factors influencing Ad Fill Rates and discuss practical strategies to optimize them. https://bit.ly/3vOIHue

This holiday season, make an impact where it matters most! Discover why companies should prioritize their digital ad spending during the festive period in our latest blog. ➡️ https://hubs.li/Q029LNw_0

📊 Curious to know how your ads stack up in the eyes of consumers? In our most recent ad test results, we share insights from recent ad tests using our proprietary online insights community, Agora USA. Dive into the metrics and discover how your ads perform in real-world consumer evaluations. Explore the results here: https://lnkd.in/gkYNTEbe 📈 #AdTesting #AdvertisingInsights #ConsumerFeedback  #MarketResearch

In an increasingly competitive digital advertising landscape, media sellers find a fresh edge with attention metrics. This rapid-fire panel hosted by Adelaide explores why attention metrics aren’t just another buzzword but a pivotal strategy for publishers and SSPs like Financial Times, PubMatic, and The Telegraph to stand out, generate demand, and improve advertiser outcomes. Join me, Nicola Spooner and Lee C. at MAD//FEST from 3.45pm on 3rd July as we discuss the practical benefits, the evolving marketplace, and the promising future of attention measurement and activation.

Check out the latest Bellwether report from the IPA (Institute of Practitioners in Advertising), which offers some insightful stats on ad spend during Q1 2024. Download the guide here: https://lnkd.in/erRvQBuK