SMI's Australian database now includes ad spend for three new Auto subcategories: Electric Vehicles, Auto Brand and Auto Sponsorship. Category ad spend is also viewable by media owner for premium subscribers.
Guideline Standard Media Index has updated its AU database with 3 new Auto subcategories, including the world's first view of Electric Vehicle ad spend. EV ad spend has doubled this YTD and moved away from Digital, back to linear TV. Contact me to access these premium market insights. #automarketing #EVs #adintelligence #realdata