Standard Wellness’ Post

Midweek Ad-nalysis: for Verna Water Twellium Industrial Company Limited As usual we decided to get creative and whip up our own ad for Verna Water No, they didn’t ask us to—it’s just us flexing our ad muscles. What do you think? This week, we wanted to show how small tweaks in messaging can create big shifts in brand tone. So, we're analyzing Verna Water alongside Bel-Aqua Mineral Water and Voltic (GH) Limited to see the subtle differences in action. Headline: Not Just Water… Make it Verna. Subtext: Pure. Fresh. Every Drop. Why It Works 1. Simple, Effective Messaging:   - “Not Just Water… Make it Verna” instantly suggests that Verna offers something beyond ordinary bottled water, framing it as a premium choice. The tagline invites consumers to make a deliberate decision for quality, linking Verna to a higher standard of hydration. - “Pure. Fresh. Every Drop” reinforces Verna’s commitment to purity and consistent quality. It’s concise yet impactful, promising that every bottle upholds the standards consumers expect. Words like Pure and Fresh appeal to those who care about clean, natural water, while Every Drop assures reliability with each sip. 2. Psychological Appeal:   - This combination speaks to trust and assurance. “Every Drop” adds a layer of consistency, promising that Verna isn’t just a one-time refreshment but a dependable, high-quality choice for everyday hydration. - Verna’s branding here subtly appeals to consumers looking for peace of mind, particularly when quality and freshness are top priorities. This is especially effective for health-conscious consumers who see water not just as a basic need, but as an integral part of their wellness routines. Comparisons: Verna vs. Voltic and Bel-aqua Little Tweaks, Big Differences in Brand Positioning:   - #Verna vs. #Voltic: Voltic’s “Not Just Water. It’s Voltic” and the subtext “Tested. Trusted. Refreshing” position Voltic as an industry leader, with emphasis on reliability and long-standing trust. Verna’s “Make it Verna” shifts the tone to a personal decision for purity and wellness, suggesting that Verna is chosen not just for thirst but for its quality and freshness benefits. - #Verna vs. #Belaqua: Bel-aqua’s “Say Bel-aqua” creates a familiar, conversational appeal, framing Bel-aqua as a go-to brand in everyday life. Verna’s approach feels slightly more refined, positioning itself as an intentional choice. “Pure. Fresh. Every Drop” reinforces this focus on purity and dependability, aligning Verna as a brand that’s reliable for quality and wellness. #Takeaway This ad’s strength lies in the balance between #simplicity and #impact. Its tweaked tagline creates a refined, trusted image, making it a top choice for those who value clean, consistent hydration. This comparison shows how subtle shifts in #tagline and subtext can shape brand identity, making each water #brand stand out. Which brand should we do next? #MidweekAdnalysis #VernaWater #CopyDat

OLLY PBC is revolutionizing the wellness industry through the power of email and SMS with Attentive. 📲💬   Their innovative approach of making wellness accessible and enjoyable for everyone—combined with Attentive's support—guarantees that every message is personalized and effective. 🎥 Learn more about OLLY's journey and the crucial role of email & SMS in ensuring their customers' happiness and health in our recent brand story:

I've been MIA for awhile here on LinkedIn. I've been busy working on a new venture that I'm excited to finally share with you! This has been a couple of years in the making - I had no idea when I started down this road that I'd be announcing the launch of my second company - Wellness by Davlie! Wellness by Davlie was born from my own health journey, especially after battling long Covid. I realized how important it is to take care of ourselves, not just in business, but in life. Through research and personal experience, I became passionate about holistic health and environmental wellness. Our mission at Wellness by Davlie is simple: to help you live a healthier, more balanced life naturally. In the coming months, we'll be launching organic pantry essentials, non-toxic household cleaners, natural skincare, and educational resources that make wellness accessible and sustainable for busy people in all walks of life - whether you're the CEO of your business, your household, or both! Wellness shouldn’t be complicated or overwhelming. It’s about nourishing your body, mind, and spirit with simple, natural solutions. I’m so excited to share this new chapter with you! Thank you to everyone who has supported me on this journey. 👉 Explore Wellness by Davlie and join me on this path to holistic health and well-being! Link in the comments! #WellnessByDavlie #HolisticHealth #NourishingWellnessNaturally #NewBeginnings #OrganicLiving #BusinessAndWellness #EntrepreneurLife

Success Equation: Product + Media + Influence = 💰 When a great product like Plunge meets powerful media like Sharktank and is amplified by influential voices like #RichRoll #TonyHawk the result? $100,000,000 in 3 years. As someone who thrives at the intersection of tech and media, I help founders create that kind of magic. If you have a product with potential, I’ll elevate your credibility and expand your reach—using strategies that go far beyond digital marketing. It wasn’t just ads that sold Plunge. It was the power of brand, human connection, and authentic storytelling. Are you ready to take your product to the next level? Let’s connect! Specifically #tech brands #StrategicPartnerships #TechandMedia #Marketing #Communications #Startups

🥰 Why I Pivoted to Shaklee—and Why You Should Check It Out! 🥰 A few months ago, I made a BIG shift in my journey. After learning about Shaklee, its incredible history, and the vision of CEO Roger Barnett, I knew this was where I belonged. This company is built on science, sustainability, and wellness. With over 100 years of innovation and products designed to truly improve lives, I couldn’t resist diving in. And let me tell you—I’m more impressed every single day. 👏👏 From award-winning nutrition to cutting-edge skincare, Shaklee offers solutions that WORK. Safe, effective, and backed by research—it’s everything I was looking for and more. If you’re curious about why I’m so excited about this company and its mission, check out the article below to learn more about Roger Barnett and the incredible work Shaklee is doing. And if you’re ready to try these life-changing products, let’s chat! 💚 https://lnkd.in/g5QB2F77

Oxycontin and hydromorphine The default medicine when it comes to pain relief & recovery. But what if there was another option? What if this option, if dosed and administered correctly could not only help with recovery and relief, but with actual performance and preparation? On 4/20, come join MediPharm Labs, Julia Hartling and IRun Magazine Ben Kaplan for a 4.20km run/walk/jog where you'll learn firsthand about the positive impact cannabis wellness products and the impact they will have on your body before during and after physical exercise. I'm a massive advocate of cannabis and exercise and leverage different products in different ways for different sports and occasions. What about you? Have you been curious or tried cannabis during your physical routine/sport of choice? I believe Cannabis and Sports are the next big frontier. Professional leagues around the world are changing their stance and Sha'cari Richardson has no problem winning the year after she was kicked out...the world is changing. If I detailed the different products I use on a daily/weekly basis from a wellness and sports perspective, would that interest you? Sign up for the run below and let's build the conversation together. https://lnkd.in/dPKzUpHw #wellness #sports #highperformance

🌱 Elevate Your Cannabis Journey with Consciousness 🌱 In the realm where wellness and cannabis intertwine, consciousness and understanding are paramount. That's why UR Wellness LLC proudly presents The Conscious Cannabis Workbook, your essential companion for deepening your connection with cannabis. 📖✨ This comprehensive workbook is meticulously crafted to lead you through self-assessment, reflection, journaling, and the cultivation of conscious consumption techniques. It transcends mere guidance; it's your path to a more mindful and fulfilling cannabis experience. Whether you're a novice or a seasoned connoisseur, this workbook enriches your journey, ensuring each session resonates with purpose and introspection. 🍃 What's Inside? 🍃 - Personal assessment tools to illuminate your current consumption patterns. - Reflective journaling prompts to delve into your experiences and intentions. - Techniques to nurture a mindful and conscious relationship with cannabis. - Guidance on integrating cannabis into your wellness regimen for optimal benefits. - A voyage of self-discovery, elevating your cannabis journey through mindful practices aligned with your wellness aspirations. 🌿💡 Ready to transcend your cannabis journey? Immerse yourself in conscious consumption with The Conscious Cannabis Workbook by UR Wellness LLC. 🌟 Drop a "Mindful" in the comments below, and let's embark on this transformative journey together! 🌟 #ConsciousCannabis #MindfulConsumption #CannabisWellness #URWellnessLLC #CannabisJourney #ElevateYourExperience #CannabisWorkbook #MindfulnessAndCannabis #ReflectJournalGrow #CannabisCommunity https://wix.to/awJoayQ

FSA/HSA-approved products are here!!! Great news, everyone! At DannasSales 1 Health & Wellness, I’m thrilled to announce that our FSA/HSA-approved products are here to support your health and wellness journey. Investing in your health has never been easier or more accessible. From nutraceuticals to wellness essentials, I'm making it convenient for you to leverage your flexible spending and health savings accounts toward achieving your wellness goals. Why be excited about what we offer? Because Quality is our North Star. Our flagship brand, Isotonix®, provides formulations of vitamins and minerals intended to support optimal health. With antioxidants, multivitamins, and mineral blends, you're investing in your well-being. Let's talk convenience. Understanding how to use FSA/HSA funds can be overwhelming. At DannasSales 1 Health & Wellness, I simplify this process by offering a curated selection of FSA/HSA-approved products. Imagine purchasing our Daily Essentials pack—featuring Isotonix OPC-3, Isotonix Multivitamin, Isotonix Activated B-Complex, and Isotonix Calcium Plus—with the confidence that you’re supporting your health while using your pre-tax dollars. No complex research needed—just straightforward options. Finally, let's embrace the holistic approach. Our product lines, including Prime™ anti-aging nutraceuticals, aim to support a balanced lifestyle. Whether it's heart health, bone and joint support, or general wellness needs, trust that DannasSales 1 Health & Wellness offers thoughtfully formulated solutions. We aim to provide not just products, but comprehensive health support tailored to your lifestyle. There's never been a better time to take charge of your health. At DannasSales 1 Health & Wellness, I am dedicated to enhancing your well-being with top-tier, FSA/HSA-approved products. Invest in your health today and take advantage of these convenient options that prioritize your wellness goals. Here’s to a healthier you! #HealthFirst #FSAHSAApproved #WellnessJourney Discover our FSA/HSA-approved products and start your wellness journey today!How are you today? Tell us what you want to hear from us. If you want to stay up-to-date with us, follow our Page.

Such a joy to give a wellness talk to the wonderful team at CAVU yesterday. It was all about eating to increase our mental focus, energy and emotional health. Having worked in PR for the food industry for many years, I'm well placed to open people's eyes to how they are being manipulated to buy ultra-processed foods. These aggressively marketed products not only sabotage people's health - but their performance at work too. If you'd like me to speak at your workplace and transform your team's wellbeing and productivity, drop me a note! #corporatewellness #healthyeating #healthcoach #corporatewellbeing

From CBD pioneers to global wellness leaders 🚀 TRIP, the plant-powered beverage brand, has redefined calm for a new generation, posting a record-breaking 389% two-year growth - and selling 2 million bottles in the first week of Dry January alone! Founded by husband-and-wife team Olivia Ferdi and Daniel Khoury, TRIP’s mission is simple: help people find calm through the power of plants. Their journey’s been nothing short of incredible: 📈 389% sales growth 🏆 Sitting second place on the 2024 FEBE Growth 100 list 🌍 30,000 stockists worldwide, including Harrods, Soho House and M&S 💡 Expanding beyond CBD with innovative adaptogen blends 📊 £14M revenue in 2023, up from £585K two years ago More people are choosing alcohol-free alternatives to unwind - proof that we’re shifting towards a new way of relaxing and socialising. As someone who's ditched alcohol to unlock clarity and focus, I love seeing brands like TRIP leading the charge. Finding calm doesn’t need to come with a hangover 👏