STAPHAUS’ Post

Take a look at one of our latest roles! Digital Analytics Manager, $125,000/yr - $140,000/yr - #NewYork. Harnham is partnered with an Agile Marketing Agency on the East Coast of The US looking to add a Digital Analytics Manager to their already established marketing analytics function. To find out more, please visit the link below ⤵ #digital #marketing #datajobs #data

Career tips for #digitalanalytics (2): You need a client-side job if you are interested in analysis and providing insights. Clients often buy tag management and technical services and analyse digital analytics data in-house. Many people also start their career in an agency and only later move to the other side of the table. ❤️ Follow me for more posts about #digitalanalytics in the #realworld!

Several years ago while working on a JD for a #Marketing analyst, #HR asked me to describe what I needed. Two-word answer - Sherlock Holmes. They chuckled, but I didn't. I was asked to elaborate to which I helped them understand the #data nut I was (and still am.) That my scientific background had me always thinking of the hypothesis. That I didn't need someone to tell me what I already know - I needed someone to dig into the facts, find me the story that we may be overlooking. That I can hire a million people who can create a spreadsheet - but I wanted someone who can see the clues, follow the trail of breadcrumbs, and construct the potential issues/opportunity. In one instance where I had a fantastic data partner, it resulted in #Finance showing up to my office to ask how we discovered a hidden customer lifecycle issue. Perhaps why I'm bearish on so many metrics that are still being paraded around today. Those metrics that check a box, without conveying some sort of value unless used in concert with other metrics. The worst offending are those that sound great on a project call to others who may not know any better - but deep down you know what an incredible waste of time it is to celebrate. Just say no to bad metrics and misaligned KPIs. PS - if you like the graphic I created below, follow me because there is more to come! #marketingandsales #sales #salesenablement #contentmarketing #KPI #KPIs #businessintelligence

You shouldn't delegate addressable media buys. The person deciding the audience buy on (social platform of your choice) should not be the junior data analyst. Addressable media has the potential to unlock the strategic recruitment targets to grow your brand for the long term. And yet quite often this decision is not held at a strategic level. Don't get me wrong, chasing performance metrics works. But ensuring that your strategy reaches execution has got to be important -otherwise you are just producing powerpoint decks for senior approval. Senior brand owners - do you have the visibility you need to confidently claim your strategy came to life? --------------------------------------------------------- I have spent 24yrs leading Strategy, Insights and Analytics teams to help businesses get stuff done. I think about problems differently and simplify complexity. I'm currently working for a number of organisations to help them with their business challenges. DM me if you have a challenge I could help with. Dawn 🌞

Don't gamble on your strategy. Hire a social media manager. Visit Datawize VA services to get started! www.datawizeva.com #DataWize #Data #Analytics #DataAnalytics #Services #Business #Supplychain #Financial #analysis #Intelligence #Feedback #Clients #Tips #Budgeting #visualization #Client #Feedback #Learning #Chain #Logistics #processing #Virtual #Assistant #VirtualAssistant #VA

If you're a Marketing Data Analyst, your main job is to drive decisions, not just crunch numbers. I learned this the hard way. When I first started as a Marketing Data Analyst, I was buried in spreadsheets: → Generating endless reports → Creating complex dashboards → Running A/B tests on everything I worked 10 hours a day. But our marketing strategy wasn't improving. It was frustrating. I was producing tons of data, but we weren't seeing real impact. And it was draining my passion for analytics. Then I had a realization. Insights, not data, were the most valuable resource I could provide. Why was I spending so much time on reports that didn't directly fuel strategic decisions? So, I made a radical shift. I focused on translating data into actionable insights: → identifying key trends → predicting customer behaviors →recommending targeted strategies. Everything else? Automated or streamlined. And that's when our data-driven marketing took off. #MarketingAnalytics #DataDrivenMarketing #MarketingInsights #BusinessIntelligence #DataAnalysis #MarketingStrategy #DigitalMarketing #DataScience #MarTech #ProfessionalGrowth

#hiring Sr Advanced Analytics Analyst, Atlanta, United States, fulltime #jobs #jobseekers #careers #Atlantajobs #Georgiajobs #ITCommunications Apply: https://lnkd.in/g5V7Bbry Effectv, the advertising sales division of Comcast Cable, helps local, regional and national advertisers use the best of digital with the power of TV to grow their business. It provides multi-screen marketing solutions to make advertising campaigns more effective and easier to execute. Headquartered in New York with offices throughout the country, Effectv has a presence in 66 markets with nearly 35 million owned and represented subscribers. We're dedicated to helping our clients meet their business goals by connecting them with their customers through multiscreen television advertising. Working with companies from local startups to nationwide corporations, we provide support to help each business reach its target customers. By applying data to television advertising in new ways, we're able to bring our clients the best of digital media, coupled with the power of TV. To learn more, check out .Job SummaryResponsible for working cross-functionally to collect data and develop models to determine trends utilizing a variety of data sources. Retrieves, analyzes and summarizes business, operations, employee, customer and/or economic data in order to develop business intelligence, optimize effectiveness, predict business outcomes and decision-making purposes. Involved with numerous key business decisions by conducting the analyses that inform our business strategy. This may include: impact measurement of new products or features via normalization techniques, optimization of business processes through robust A/B testing, clustering or segmentation of customers to identify opportunities of differentiated treatment, deep dive analyses to understand drivers of key business trends, identification of customer sentiment drivers through natural language processing

🚀 Digital Analyst vs. Web Analyst vs. Marketing Analyst: What's the Difference? 🤔 🔍 Digital Analyst: Key Skills: Data visualization, includes all digital channels. Ex: Weather data, data from various online channels 🌐 Web Analyst: Key Skills: A/B testing, heat mapping, web traffic analysis, and understanding user flows. Ex. Analyzing website & app data 📊 Marketing Analyst: Key Skills: Market research, campaign analysis, ROI measurement, and customer segmentation. Ex.: Analyzing marketing data from online and offline channels Message me if you want to know more. #DigitalAnalyst #WebAnalyst #MarketingAnalyst #Difference #hire #openforwork #dataanalyst #digitalmarketing #operationsmanager

Need an analytic expert? Let's connect and drive success together! Take a look at this Analytic Playbook and try and guess your top 3. There are no wrong answers, just right questions to understand client's learning needs. I am currently seeking new opportunities as a Director/Sr. Director/VP roles in analytics and/or business intelligence. #analytics #datascience #marketinganalytics #forecasting #data #bigdata #strategicanalytics #revenue #predictiveanalytics #whatif #optimizations #CPG #retailanalytics #consumergoods #strategy #measurement #demandforecasting #ecommerce #RMNs #retailmedianetworks #CTV

Recently I was looking up a piece of work that someone in my team was a part of, back in a previous role a few years ago. I found it on one of the many industry sites out there showcasing work, and as I scrolled through, I looked at the creds to see a list of everybody and their mother who was involved. Everyone aside from the fabulous data strategist who was part of my team. As the data strategist, she... 1) Interrogated the business challenge in the client brief to identify the opportunity 2) Interrogated and interpreted the audience, market, and product data to inform the creative brief 3) Supported the briefing process by ensuring the audience needs were represented throughout and we didn't stray from the opportunity 4) Collaborated on the comms plan, ensuring we connected audiences across platforms, captured personal data, followed up prospects, drove conversions, etc. 5) Led the measurement framework, and once the work was complete, she would have also supported in measuring and interpreting the findings My team member wasn't credited for a single item on that list. Sound, account management, post production, PR, strategy... everyone else was credited. The CCOs involved, who probably saw the creative for about 2 minutes as it swished under their noses amongst the work of 20 other creative teams, were credited. I've put off writing this on multiple past occasions because I don't want it to appear as disrespect to anyone, including those CCOs, who all work very hard. But my data strategists do too! And they deserve credit for it! It's not the responsibility of any single person, but it is the opportunity of every individual, to fix this. Across the industry I read article after article about the importance of data. I work with clients who ask me time and time again, 'How do we get value from our data? How do we turn it into an insight?' And the simplest answer to all of the big issues out there, is just to fucking talk to your data people! Talk to them, respect them, make one joined up team who all collaborate on a clear mutual objective. CREDIT THEIR HARD WORK! I have a huge network on here, so I would really like to challenge every journalist, PR, and comms person, to include the data roles who input when writing up campaigns. If you are agency side and you're providing a list of everyone who was involved, stand up for your data people and add them in even when not requested. If you're a data person, I want you to take permission from me right now to start barging into more rooms, and demanding credit for your work. Thank you for coming to my Ted Talk 😅