Starcom’s Post

Media planning can be tough, but it gets even more challenging when you have to work with limited budgets. In such cases, every decision counts, and every detail has to be considered. The key is to look harder for ways to amplify or support other efforts. With careful planning and creative execution, even the smallest budget can yield impressive results. #mediaplanning

Anchor down, ad tech aficionados and buzzword bingo champions, because I’ve just emerged from the trenches of the digital advertising warzone with none other than William Daddi of DBC Brand Communications. Let me tell you: I learned a bunch. Yes, the man who’s seen more ad campaigns than I’ve seen tech bros fail at humility. We’re talking a deep dive into the heart of ad tech - no fluff, no filler, and certainly no mercy for the faint of heart. In a landscape where "innovation" is as overused as "pivot" in a Silicon Valley pitch meeting, Bill serves up a reality check with a side of strategic genius. We cut through the jungle of jargon with the precision of a laser-guided missile. This isn’t your grandma’s marketing chat; it’s a no-holds-barred, tell-it-like-it-is exploration of what really moves the needle in ad tech. Prepare yourself for revelations that hit harder than a Monday morning without coffee and truths more inconvenient than forgetting your password on a deadline day. So, if your idea of a good time includes dismantling the status quo and seeing the wizard behind the ad tech curtain, you won’t want to miss this. Warning: Side effects may include an insatiable appetite for authenticity and a severe distaste for marketing fluff. #AdTechUnveiled #NoMoreBuzzwords #SwisherSpeaks #marketing #marcom #advertising #buzz #contentmarketing #storytelling https://lnkd.in/gK44t2BY

"Prepare yourself for revelations that hit harder than a Monday morning without coffee and truths more inconvenient than forgetting your password on a deadline day. So, if your idea of a good time includes dismantling the status quo an seeing the wizard behind the ad tech curtain, you won't want to miss this. Warning: Side effects may include an insatiable appetite for authenticity and a severe distaste for marketing fluff." -Pesach Lattin Be sure to listen to the latest ADOTAT podcast featuring DBC president William Daddi as he shares insights and perspective on decades of work in the industry. And after, reach out to learn how we can help you shorten the conversion cycle by creating high impact solutions that generate leads and grow brand. #marketing #authenticity #adtech #martech #insights #brand #branding #advertising cc: Aaron Peterson Hollis Guerra Caroline Yodice Sara Serbanoiu Rachel Jermansky

📺 The Power of Traditional Advertising 🚀 As consumer viewing habits evolve, traditional TV ads still pack a punch. Our latest blog breaks down why: ✅ What's Linear TV? ✅ Why TV Ads Still Matter ✅ How TV Ads Can Boost Your Brand Don't miss out on TV's massive reach and brand-building potential. Elevate your marketing strategy today! #TVAdvertising #MarketingStrategy #BrandBoost

📣 Exciting Update! 📣 Last week we talked about traditional advertising and this week, we dive into the world of online TV advertising and discover why it's essential for your brand's success. Here's what you'll find: 🌟 Why Online TV Matters: Learn how it helps reach your audience effectively. 📊 Key Stats: See the numbers behind OTT advertising's success. 🔑 Takeaways: Find actionable tips to boost your brand's presence. #Advertising #DigitalMarketing #OTT

Breaking things to make an impact is a bold move, but necessary in today's advertising and media landscape. When it comes to creative campaigns, breaking the norm must now *be* the norm if brands want to stand out and effectively capture #earnedmedia.

At a time when marketing budgets are growing, digital channels are expanding, and the expectations of consumers are evolving in fast time, it should come as no surprise Digital, TV and Social are the areas most likely to be put up for pitch in the next twelve months.   We spoke to 500 senior marketing leaders and the resulting best practice report delves into their perspectives on searching, selecting and working with their agency partners. It explores the market context and the differing views between agencies and brands on the pitch process. Brands need trusted partners who provide Expert, Bespoke, Guidance every time and for every brief. Our mission is simple: To help brands and agencies come together, stay together and grow together by connecting the marketing world. Download the full report here 👉 https://lnkd.in/e4W8yeig   H/T to Ingenuity+, Future Factory, MAD//FEST, Reg&Co., The Ingenuity Group, Richard Robinson🔥 , Duncan Wood, Chris Kemp, Dominic Glenn, Kate Lewis, Marie Berger, Megan K., Megan Evans, Alice Burgham, Ian Houghton, Dan Brain, Harry Clark, Sam Benton, Kirstin Ross-MacLeod, Dan Sudron #ConnectingTheMarketingWorld

Embark on a journey where every strategic move begins with thorough research. Discover how our approach to media planning sets the stage for success. #StrategicMedia #ResearchFirst #mediaplanning #mediabuying

Exploring the Future of Advertising: Is Americana Still Relevant? In our latest blog post, we're diving into a crucial question: does Americana still have a place in today's inclusive marketing landscape? Join the conversation as we analyze how embracing diversity can reshape advertising strategies for the better.🌍💡 Discover insights and join the discussion: https://lnkd.in/dN4gJpEz #InclusiveAdvertising #MarketingStrategy #DiversityandInclusion #AdvertisingTrends

Is your advertising resonating on a cultural level? Culture is the heartbeat of effective marketing. Kantar MONITOR reveals that 80% of consumers prefer brands that support causes dear to them. At Adreach, we prioritise cultural alignment in street pole advertising. Contact us to learn more about our innovative approaches: https://bit.ly/3uH2fRc or learn more on how to craft campaigns that resonate with your audience's values here: https://bit.ly/4a203TW.