The L.S. Starrett Company’s Post

#ThrowbackThursday to a time when ads were art. 🚛⏳These masterpieces were once served as advertisements to embody MAN's innovation and dependability across the transport industry. Which one captures your heart? 😃 #MANMalaysia #SimplifyingBusiness #SimplyMyTruck #MANTruckAndBus #TransportSolutions #MANPosters #VintageAds

Communicating your brand's value, benefits, and reason to believe can be a daunting task, especially in highly regulated industries. However, Buckley's has managed to do it brilliantly with their iconic ad campaign. The ad beautifully captures the emotions and delivers a powerful message: "Buckley's cough syrup tastes awful and it works." The ad's success lies in its authenticity and relatability. It doesn't try to sugarcoat the unpleasant taste of the syrup but instead embraces it as a necessary evil. As marketers, we can learn a lot from Buckley's approach. By focusing on authenticity, relatability, and humor, we can create campaigns that cut through the noise and connect with our target audience. So, the next time you're struggling to communicate your brand's value, take a page from Buckley's playbook and embrace what makes your product unique. Omar Abedin | Erika Bornshin | Kamran Tariq | Syed Ali Imam View the ad here: https://lnkd.in/dzCrDMMz

The Impact Of Trailer Wraps On Brand Recognition In Northern And Central Utah https://lnkd.in/gKyjkTfm In this blog post, we will explore the impact of trailer wraps on brand recognition in Northern and Central Utah, answering key questions and highlighting the benefits for your business. #TrailerWraps #BrandRecognition #UtahBusiness #MobileAdvertising #MarketingStrategy

Every so often, a pickup shoot is required for commercials. One key to efficient pickups (or any shoot, really) is to ask yourself, "What does the camera see?" (A Jordan Brady classic #CommercialDirector voodoo tip). For this year's ReliaQuest spot, we needed two shots in our pickup. One was a busy city shot, the other was an over-the-shoulder phone shot that happens at a soccer game. No one wants a company move if we can help it, so we brought in a roll of turf, keeping our pickup at one location. Win-win! #advertising #Commercialdirecting

There was a Spuds MacKenzie dog at the park this weekend and my wife and I were discussing what the breed is. I knew it was some sort of a terrier but like most folks we just refer to it as a Spuds dog. Spuds MacKenzie is forever part of the American lexicon. He was retired in 1988 and here we are almost 40 years later still talking about him. I’d say that’s a pretty good bang for your ad buck. It made me stop and think: What separates a truly great ad campaign from the rest of the pack? Please share your thoughts. #advertising #marketing #budlight BTW, Spuds is a bull terrier.

Want to be seen from the sky? 🌟 Elevate your brand's visibility with Big Aerial Signs. Our aerial banners are a game-changer for events and promotions. Check out our options today! #AerialAdvertising #SkyHighAds #BrandVisibility #EventPromotion #MarketingMagic #BigAerialSigns #FlyHigh #OutdoorAds #MinnesotaBusiness #BannerAdvertising

From Concept to Reality...What started as a simple idea on paper has come full circle—and it’s been a blast bringing it to life! Cruise Planners HQ's proprietary technology, CP Maxx, featured an avatar inspired by a clever and charming Boston Terrier aptly named Maxx. Over the years, our franchise owners had one big request: a plush version of Maxx. But we went a step further. Little did they know, we had something even bigger in store at last week’s annual convention—a real-life Maxx mascot! We first introduced Maxx as our Director of Globetrotting (D.O.G.) on social media back in June. Our goal? To turn Maxx into a true travel ambassador, inspiring future adventurers to explore the beauty, cultures, and people around the world. And have our franchisees share their adventures along the way with Maxx on social media.🤩 It’s been an exciting journey bringing Maxx to life, and we’ve got even more surprises up our sleeves. Stay tuned—Maxx is just getting started! 🐾🌴 Does your company have a mascot? What creative ways have you introduced your mascot to consumers? Would love to hear how you've incorporated a mascot into your brand marketing! #CompanyMascot #Cruisitude #CreativityInMarketing #MaxxAdventures #DigitalMarketing #BrandMascot #MascotMarketing #BrandAmbassador #CharacterBranding

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Tyreek Hill's Controversial Post-Game Traffic Stop Reaction! In this compelling video, we dive deep into Tyreek Hill's controversial post-game reaction to a traffic incident. Discover the insights surrounding proper conduct during traffic stops and how Hill's actions sparked outrage. Don't miss this intense discussion about celebrity accountability and public safety! #TyreekHill #TrafficStop #PostGameReaction #CelebrityAccountability #PublicSafety #ViralReaction #FootballControversy #SportsNews #DriverConduct #AccountabilityMatters

Nostalgia campaigns are more than a trip down memory lane; it’s a powerful way to stay culturally relevant when done authentically. It’s about giving a gift and being community-minded first. Ore-Ida (tater tots) has given millennials and Napoleon Dynamite fans a sweet video this week. Their new campaign features Jon Heder reprising his role as Napoleon, complete with his iconic Moon Boots and a new pair of pants with a Tot Crush-Proof pocket. This campaign is steeped in nostalgia, thanks to Kraft Heinz in-house agency, The Kitchen North America, and the stakeholders at Ore-Ida who greenlit this idea. https://lnkd.in/gNUhuYxV I want to personally thank everyone who made this happen, including Aaron Ruell (Kip Dynamite) for directing it. Seeing the new spots felt like reconnecting with an old high school friend. I remember the trailers for Napoleon Dynamite on MTV and experiencing that unique, awkwardly beautiful style of humor for the first time. I hope this campaign sells a lot of tots and fuels more creative work. At Cannes Lions International Festival of Creativity this week, McDonald's CFO Ian Borden spoke about the positive outcomes (revenue) when McDonald's immerses itself in culture. My take is that contributing to culture authentically benefits both brands and collaborators. Nostalgia, when tapped into genuinely, serves as a bridge to cultural relevance, allowing brands to connect deeply with their audience by honoring shared memories and experiences. #NostalgiaMarketing #MarketingCampaign #NapoleonDynamite