Startup CPG’s Post

Polytag, a developer of QR codes that deliver new marketing opportunities, has announced a new partnership with Conway Kombucha, producers of Blighty Booch. The move aims to enable the kombucha drinks brand to increase direct-to-consumer sales and enhance communication with customers through a QR code solution. The partnership will also provide Blighty Booch with access to consumer insights that can be used to shape the brand’s future marketing strategies. Polytag’s platform claims to deliver information on consumption patterns and regional sales data, based on where every QR code is scanned and how customers interact with the brand after purchasing a product. By partnering with Polytag and applying the QR codes, Blighty Booch hopes to improve engagement with customers and increase sales across its ranges. Read the full story here: https://bit.ly/4avLuZh #beverageindustry #kombuchabrewersinternational #kombuchabrewers #entrepreneurs #research #industrynews

Guide to Starting a Soft Drink Manufacturing Business In a world where refreshing beverages are in high demand, starting a soft drink manufacturing business can be an exciting and lucrative venture. From crafting unique flavors to satisfying consumer preferences, the journey of building your own brand of soft drinks offers boundless opportunities. However, like any entrepreneurial endeavor, success requires careful planning, dedication, and a deep understanding of the industry. In this comprehensive guide, we will delve into the essential steps and considerations to kickstart your journey into the soft drink manufacturing business. Read - https://lnkd.in/dJFSSzXV TechSci Research #softdring #cola #guide #business

If you follow me you know that my brother Adam Reiner is a Food Journalist and James Beard Award judge in NY. I love his work because it’s always radically honest and disruptive. This piece about Trader Joe’s is no different. Would love to hear your thoughts after you read it. It left a definite pit in my stomach. If we want to buy things cheap can we really expect integrity? Or maybe we need to prioritize respect, quality, and integrity over cheap? In every industry globally this has happened …and we keep letting it… https://lnkd.in/eE3Gzd6h #food #entrepreneurship #integrity

☕ Sip, sip, hooray! The coffee mug industry is brewing up some serious numbers! With a value of USD 7.4 billion in 2023, these trusty vessels are on track to reach a whopping USD 9.5 billion by 2030. That's a whole latte growth! 😄 According to reports, the rise in demand for coffee mugs is fueled by their essential role in every coffee lover's daily ritual. From quirky designs to sleek, modern styles, coffee mugs are not just about serving coffee; they're a statement, a reflection of our personality and tastes. As the market continues to innovate, offering mugs that keep our coffee hot and our spirits high, the future looks bright for this beloved industry! So, whether you prefer your coffee black, with cream and sugar, or in a fancy, oversized mug that doubles as a soup bowl (no judgment here!), raise your cup to the humble coffee mug - a simple pleasure that brings joy with every sip. Cheers to the mug-nificent future ahead! ☕🌟 #marketresearch #coffee #business #success #entrepreneurship

In the wake of the "Chili Crunch" trademark dispute between Homiah and Momofuku, being part of the CPG world, I see a crucial reminder of the importance of brand differentiation and intellectual property awareness. This case highlights the challenges small businesses face in a competitive landscape and underscores the consumer appetite for authentic, culturally rich products. It's a call to action for us in the CPG space to foster innovation, respect cultural heritage, and support a diverse market ecosystem, ensuring that our practices uplift the industry as a whole. #CPGIndustry #BrandInnovation #Entrepreneurship https://lnkd.in/eBSAcJrb

This beverage news is brought to you by Liquid Brands. 👉 liquidbrandsmanagement.com Article from Bevindustry, April 2024 SKYY Vodka, a brand of Campari America, announced the arrival of SKYY Vodka & Soda, a premium canned cocktail available in two citrus-led flavors: Lemon & Elderflower and Lime & Mint. These ready-to-drink (RTD) cocktails feature key ingredients including real SKYY Vodka, soda, natural citrus and botanical flavors with 90 calories in each canned cocktail, the company notes. All SKYY Vodka is quadruple-distilled and triple-filtered for purity, and is made using water enhanced by Pacific Minerals, resulting in a fresh tasting cocktail. #beveragebusiness #startabeverage #beverageindustry #beveragesales #FMCG #CPG #beveragedistribution #RTD #alcoholicbeverage #nonalcoholicbeverage #beverageproduction #functionalbeverage #beverageresearch #entrepreneurship #entrepreneur #entrepreneurship #book #businessidea #newbusiness #businessmotivation #entrepreneurmotivation #businesscasestudy #businessplantemplat

This article wonderfully provides solace and optimism to entrepreneurs with growth-stage brands in the beverage industry. The insights offered are relevant not only to this sector but also to all natural, specialty, and organic brands. Remain steadfast and determined in your tactical approach and strategic positioning, and keep your conviction in success strong. "[The] core message is that it’s not only about you: there are forces out there that may be beyond your control, and even the most conspicuous successes often benefited from some element of serendipity, though you might not ever hear about it." #food #beverage #betterforyou #growthstage #tenacity BevNET.com

This beverage news is brought to you by Liquid Brands. 👉 liquidbrandsmanagement.com Article from Bevindustry, March 2024 Coca-Cola Creations reveals Happy Tears Zero Sugar available exclusively on TikTok. For the first time in more than three years, Coca-Cola is adding a new permanent offering to its portfolio in North America: Coca-Cola Spiced. Coca-Cola Spiced transforms the familiar into the extraordinary, blending the iconic taste of Coca-Cola with a burst of notes from raspberry and spiced flavors, it says. Coca-Cola Spiced is not spicy but is Coke’s boldest tasting brand innovation yet, providing an uplifting taste experience unlike any other. The packaging design for Coca-Cola Spiced and Coca-Cola Spiced Zero Sugar is in line with the overall visual identity of Coca-Cola Trademark and its Zero Sugar varieties. Coca-Cola Spiced maintains the classic Coke Trademark red supplemented with a sleek swirl made up of raspberry-inspired colors. Both varieties feature a bold, dominant script to hero Coca-Cola’s branding – white for full sugar varieties and black for zero sugar. #beveragebusiness #startabeverage #beverageindustry #beveragesales #FMCG #CPG #beveragedistribution #RTD #alcoholicbeverage #nonalcoholicbeverage #beverageproduction #functionalbeverage #beverageresearch #entrepreneurship #entrepreneur #entrepreneurship #book #businessidea #newbusiness #businessmotivation #entrepreneurmotivation #businesscasestudy #businessplantemplat

Guess what question I was asked for the 7th time? “Why have you added ‘& More’ behind your brand names, it could’ve been just Santushti Shakes and just Dessertino Shakes right?” I couldn’t help but admire the curiosity people have for different things. In our fast-paced world, short and catchy names often steal the spotlight. And here we are, proudly adding “& more” behind both our brands. “& MORE" is the spirit of boundless possibility. We're not content with stagnation, and our hearts are set on constant innovation, for every stakeholder to broaden the experience. It's the spirit we breathe, the energy we share, the promise that we'll never settle for the ordinary. Showcasing the beating heart of everything we do, it's the story of boundless possibility, a promise craved not just on every menu, but in the pulse of every team member, every franchisee partner, every investor and, every stakeholder we work with. "Shakes & more" isn't just a part of the name, it's a playful whisper, like "Wait, there's more!" Because for us, it's more than just crafting delicious shakes. It's about whipping out fresh experiences, surprising you with unexpected flavour twists, and leaving you with a constant thought that goes "What a delightful surprise!" This a promise that we'll never stop exploring, experimenting, and crafting new ways to tickle your taste buds even more. Our brand names might be longer than most, but we think that's a good thing. Because the sky is always the limit to go beyond as it shows we're not afraid to be a little different, a little adventurous, a little more than just... shakes. We're Santushti Shakes & More, Dessertino Shakes & more – and that "more" is a universe of delicious possibilities waiting to be discovered. We're ambassadors of " & more", explorers of taste, and architects of delight. Here’s to the spirit of “& more” that keeps us going beyond expectations.  P.S. What ‘more’ are you planning to do in 2024? #beyondexpectations #boundlesspossibility #dessertino #santushtishakesandmore #entrepreneurship

Robert Downey Jr and CPG exec enter $28B coffee category with Happy Happy, a new coffee venture backed by actor Robert Downey Jr. and entrepreneur Craig Dubitsky, enters the $28 billion U.S. coffee market with light, medium, and dark roasts. The brand emphasizes traceability with QR codes on its packaging and a commitment to quality and scalability. Despite the saturated market, Happy focuses on affordability and quality, prioritizing a better coffee experience at a reasonable price. Dubitsky, known for Eos lip balm, incorporates lessons from past ventures into Happy's packaging, using recyclable cube containers for a multi-sensory brand experience. The company also aligns with mental health awareness, featuring QR codes linking to NAMI's website on every container, aiming to redefine the connection between entrepreneurship and philanthropy. The insight here is that even with star power and industry experience, breaking through a competitive market requires a strategic blend of quality, affordability, and purpose-driven branding. #CoffeeBusiness #Entrepreneurship #BrandStory https://lnkd.in/d3QRfTaS