State of Social’s Post

Our new ad is debuting during the 2024 Olympics! It's an ad that is especially close to my heart as my daughter has been a competitive climber since she was 8. It represents strength through struggle, teamwork and harnessing the power of the human spirit, destined to scale new heights! Let the summer games begin #PwCproud #TeamPwC🏆 https://pwc.to/3Wp2nPe

IPL FMCG advertisers are back To cricket highlight star india Ajit varghese as network aims 15% growth in ad revenue. head- of network advertising sales. disney star highlights the new opportunities created for brands, but marketers and planners call for Rationalisation of pricing. It is that Time of The year When the Super Bowl of asia The Indian premier League (IPL) Is mounted At scale and spend Presented Before The Brands to spend And buy the Slots. these Slots Break the Records of the most Expensive slots sold, and brands continue to bet on them. the Broadcast has split since last year with star india- walt Disney entity owning only television rights while the streaming rights rest with the mukesh ambani-backed viacom18 to stream the matches on jio cinema for the period between 2023 and 2027. for the freshers, Disneystar spent INR 23,575 crores for the television right and Viacom18 dished Out INR 23,758 crores for the streaming Right. #rv #ipl #jiocinema #digitalrights #disney #disneyplus #star #viacom18 #fmcg

You asked, and we have delivered! . . Read this full article to understand how Disney+ Hotstar managed to provide a seamless viewing experience for 5 Cr+ LIVE viewers! [Link in Comments] . . . . #hotstar #t20worldcup #iccworldcup #india #indvssa #gfg #geeksforgeeks #systemdesign #hotstarlive #hotstarsystemdesign #systemdesignquestions #hotstargeeksforgeeks #worldcup2024 #gfgkarlohojayega #gfgarticles #code

🌟 Finding Your Joy: Lessons from the Olympics and Comcast’s Inspiring Commercial 🌟 The Olympics aren’t just about gold medals—they’re about the relentless pursuit of passion, resilience, and joy. Athletes from around the world remind us that the journey is just as important as the destination. This year, Comcast beautifully captured this spirit in their “Joy” commercial, showing how the Games bring out the best in all of us. It’s a powerful reminder that finding your joy isn’t just for Olympians; it’s something we can all strive for in our everyday lives. Whether you’re in the boardroom, at the gym, or creating your next big idea, take a page from these incredible athletes—and this inspiring commercial. Seek out what makes your heart race and your spirit soar. Embrace the challenges, celebrate the victories, and most importantly, enjoy the journey. Because, just like the Olympics and the stories captured in the Comcast ad, life’s greatest moments come when we pursue what brings us true joy. #Olympics2024 #FindYourJoy #Inspiration #Passion #Resilience #Comcast

NBCUniversal is expected to set a new record for Olympics #adrevenue, surpassing the $1.25B generated during the Tokyo Games. With strong ratings and the highest opening ceremony viewership since 2012, the Paris Olympics are off to a great start.   For advertisers, this event demonstrates the power of combining #streaming and #broadcast. As the NFL season and other major sporting events are on the horizon, advertisers have a golden opportunity to maximize their reach and impact through a dual-platform strategy. By leveraging both broadcasters and streaming platforms, brands can achieve unparalleled visibility and engagement.   Additionally, local advertising can play a crucial role in this strategy. By targeting regional markets with tailored content, brands can ensure they connect with viewers on a more personal level. The combination of high-profile broadcasts, innovative streaming features, and localized advertising ensures that brands can maximize their investment and extend their reach. The Olympics are a perfect case study on how brands can capitalize on this advertising strategy to achieve impact during one of the most-watched events. #Olympics #adsales #localadvertising #LITrendingTopics   https://lnkd.in/gbAzzmni

Viewer engagement that works: IN THE NEWS 70% of #MarchMadness viewers said they’d be willing to scan a #QR #code from an ad while watching, with 27% stating they actually did, according to a new study from LG Ad Solutions, “Beyond the Brackets: March Madness Viewer Behavior and Engagement on CTV.” Other findings include: · 73% of CTV users typically watch March Madness and 48% watched both the #Men’s and #Women’s tournament in 2024. · 85% of March Madness viewers were interested in seeing #scores or standing for tournament #games on their #TV Home Screen. · The Women’s #tournament saw a 116% year-over-year increase in total time spent watching in 2024. · 69% of March Madness viewers would think more positively of a brand that sponsored the Women’s March Madness tournament.

I recently came across some facts about brands I didn't know about earlier. Did you know Samsung built the Burj Khalifa, or that McDonald's started with hot dogs? Swipe to check out! #businessinsights #branddevelopment #infotainment #successstories #unexpectedbranding

The Paris opening ceremony saw a significant rebound in viewership, marking a positive trend for NBCUniversal. While Peacock’s streaming numbers remained modest, this move was a crucial step in advancing NBC's digital strategy. In addition to traditional broadcasts, NBC is focusing on creating more engaging transmedia content across social media platforms. By leveraging popular ambassadors like Snoop Dogg, the network aims to capture a broader and younger audience, ensuring the Olympics reach viewers across various digital channels. This is a pivotal moment for Comcast as the upcoming LA28 Olympic & Paralympic Games are expected to be monumental for NBC, whose Olympics broadcasting deal extends through 2032. The 1996 Atlanta Games, which attracted nearly 40 million viewers, demonstrated the cultural and viewership impact that hosting the Olympics can have. NBC aims to replicate and exceed that success with the LA 2028 Games. #media #olympics #nbcuniversal Graph credit: Aaron Miller

Racking up almost one billion streaming minutes across the first two days of #Paris2024, WBD is already close to the 1.3 billion minutes it reported for the Tokyo Games. It's also set a new record for gross subscriber acquisitions in a single day across Europe - a necessary result for an event not obviously suited to an online subscription service. The big question, as we asked in our recent report The Paris 2024 Olympic Games: Faster, higher, stronger, and streamier (by Michael Frank, Kia Ling Teoh, Juan Villegas and me) is whether those who sign up for the two weeks of the games stay for the rest of the Max/Discovery+ offer? #olympics #warnerbrosdiscovery #olympics #omdia

I was truly impressed by #Hotstar remarkable achievement during the latest #WorldCup, where they set a #worldRecord of 25 million concurrent live viewers. This was made possible through their innovative Project HULK, which showcases their commitment to handling massive live traffic with precision. During a critical moment in the match, when fav batsman came to bat, viewership spiked exponentially. The excitement reached its peak, and Hotstar’s systems faced an incredible surge in traffic. Despite this, Project HULK ensured a seamless viewing experience for all. 🔍 Project #HULK Highlights 👉Load Generation: Ensuring seamless viewer experience under extreme load. 👉Performance & Tsunami Tests: Stress-testing our systems to handle peak traffic scenarios. 👉Chaos Engineering: Building resilience through controlled disruptions. 👉Traffic Pattern using ML: Leveraging machine learning for smart traffic management. Kudos to the entire team for their relentless effort and innovation! #WorldCup #Hotstar #ProjectHULK #TechInnovation #Scalability #PerformanceTesting #MachineLearning #ChaosEngineering #TechMilestone