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Thrilled to share insights from Gameloft on the top 5 essential skills for Influence Marketing Managers. 🚀 Worked with my talented colleague Mathilde to bring you these valuable tips. #GameloftTips

If you expect a social media manager to handle market research and come up with great content ideas, then you're actually looking for a strategist, content creator, and creative director—all rolled into one. This is why social media management is no longer just an afterthought. Times have changed, and it's important to recognize that hiring a social media marketer is crucial. Be sure to budget appropriately for their skills and expertise.

5 things I love about being a Social Media Manager! Being a social media manager is more than just scrolling through reels (although, let's be honest, that can be pretty fun ). Here are just a few of the things I truly enjoy about this dynamic field: Experimenting with trends: Staying ahead of the curve and trying out new trends with my clients keeps things exciting and allows us to explore innovative ways to connect with their audiences. Learning from diverse businesses: Every client brings a unique perspective and industry knowledge to the table. I constantly learn and grow from interacting with different business owners and their diverse experiences. Collaborating with creative minds: Working alongside creative individuals, from graphic designers to content writers, is truly inspiring. Their energy and fresh ideas help me craft even more engaging content. Building brand stories: It's incredibly rewarding to create content that resonates with a brand's target audience and helps them tell their unique story. Seeing our efforts translate into real connections is truly fulfilling. Juggling roles: In this job, I get to be creative, and strategic, and analyze data. While the "earning from scrolling reels" part might be a stretch, the opportunities to learn, connect, and be creative are what truly make this career path so rewarding. #SocialMediaManager #DigitalMarketing #MarketingLife #LoveMyJob Feel free to share what you love most about your job in the comments below!

UPDATE - In case you missed it - Our entire 13 person company, Versus Evil, was laid off on December 22 at the start of our Christmas break PLEASE REPOST THIS, comment, or otherwise engage and help our folks with visibility in their job searches! One of the VE-13 has found a job! (12 to go!) Congrats to Phil Worobey for his new position and to Eyeball Games for their excellent addition to the team! Special thanks to Amir Satvat for his support over the holidays! 1. Renee McGeary - Role: Community Manager - Highlights: Skilled in developing engaging strategies to foster community growth, enhance social media presence, and drive impactful activations. 2. Kirk Somdal - Role: Marketing Producer - Highlights: Dedicated Marketing Services professional with experience launching video games and mobile apps with a heavy focus on digital releases, advertising, newsletters and sales. 3. Antonio Herrera - Role: Senior Producer - Highlights: Extremely detail oriented, forward thinking, highly communicative and always looking for the best way to solve the problem. 4. Sydney Shea - Role: Community Manager & Partner Relations - Highlights: Devoted community manager with 5+ years of experience in community development, influencer relations, charity work, partner relations, customer service & more within the gaming industry. 5. Mark Sole - Role: Marketing Coordinator - Highlights: Game industry marketing professional proficient in asset creation/management and e-commerce with background in game design and creative writing. 6. Christopher T. - Role: Community Manager - Highlights: Passionate about gaming, learning how things work, and hoping to work my way to becoming either a Brand Manager or Game Producer in the future! 7. Dave Hulegaard - Role: Senior Brand Manager - Highlights: Dynamic career across AAA and indie games publishing that demonstrates a record of achievement in driving company growth through visionary leadership and problem solving. 8. Lauren C. - Role: Marketing Community Manager - Highlights: Experienced Voice Over Artist with a demonstrated history of working in the internet industry. Skilled in Video, Voice Acting, Social Media, Adobe Photoshop, and Video Editing. 9. Andrew Ranzola - Role: Marketing Coordinator - Highlights: Marketing Coordinator, Social Media Coordinator, Community Manager, and Video Editor 10. Javier Castillo - Role: Associate Producer - Highlights: Adept at Project Management, Problem Solving, & Teamwork 11. Lance James - Role: Head of Production - Highlights: Experienced in Community Management, Social Media, Production, Project Management, and Business Development. 12. Francis Fincke - Role: Product Strategy / Marketing / Commerce Director - Highlights: Successfully developed strategies, research and budgets to launch more than 40 titles and hundreds of SKUs across console, mobile, and PC platforms. 13. Phil Worobey - HIRED!

If you hire a social media manager expecting them to do market research and come up with brilliant and trending content ideas then guess what, you are not hiring a social media manager! You are hiring a strategist, content creator, and creative director.👀 That’s why “Social Media Management” is no longer a role that’s an afterthought. Times have changed and it’s time to understand hiring a social media manager is essential and you need to budget accordingly for their expertise. This is for all the #socialmediamanagers out there!🤍 #socialmediamarketing #socialmediastrategy #socialmediamanager #socialmediaexpert

Media Leaders of Ukraine to Gather at Kyiv Media Week this October Kyiv Media Week, the leading media industry event in Ukraine, organized annually by Media Resources Management, will take place on October 3-4, 2024, in Kyiv. Since its launch in 2011, KMW has established itself as the largest audiovisual content forum in Eastern Europe, bringing together key players from the television, film, and digital content industries. Each year, KMW serves as a platform for discussing global trends, sharing insights from international media experts, and exploring innovative approaches to content creation and distribution. The event continues its mission to support the development of Ukraine’s media sector while addressing important issues facing the audiovisual industry today. KMW has become a significant milestone for a community of strong and creative individuals who implement impactful projects and initiatives, shape the history of our media industry, and support and advance it against all odds. The event welcomes leading representatives from Ukrainian media groups, production and telecommunications companies, online platforms, the public sector, international organizations, and the advertising market, as well as experts in innovation, global trends in AV content, and many others, as guests and speakers. The two-day forum program includes: discussions with media business leaders; TV and digital advertising, audience measurement; series and film production for local and international markets; commercially successful documentary projects; socially significant content and its current role; innovations in the content industry; film distribution during the war; animation and children's content; collaborations between content creators and brands (sponsorship, product placement, licensing); private investment and government support for the media industry; Ukrainian and global streaming landscape. Traditionally, Kyiv Media Week pays special attention to research and analytical reviews of various media market areas.  The complete program is TBA soon. KMW'24 is organized with the support of the United States Agency for International Development (USAID).

🎬 Film festival season is upon us, and it's always an exciting time at Coldwater Communications! From managing PR for the Whistler Film Festival Society and the Sustainable Entertainment Society to supporting numerous production companies and projects annually, our team thrives in the film and entertainment space. Canada’s film industry, often called Hollywood North, generates over $12 billion annually and supports 244,000 jobs, highlighting the sector’s economic power. Here are some transferable lessons from film PR that can elevate any business strategy: Storytelling is essential: In film and entertainment, crafting compelling narratives is crucial to engaging audiences. This skill is equally valuable in any industry—whether you're promoting a product, service, or brand, the ability to tell a powerful story that resonates emotionally with your audience can set you apart. Timing is everything: PR in entertainment often revolves around release dates, premieres, and events, making timing critical. Similarly, in any business, aligning your PR efforts with key dates, industry trends, or news cycles can amplify your impact. Planning and executing at the right moment maximizes visibility and engagement. Adaptability and issues management: The entertainment sector is fast-paced, with frequent shifts and the occasional crisis. This teaches the importance of being adaptable, prepared for the unexpected, and having a crisis management plan in place. This is relevant in all sectors where adaptability and swift response to unforeseen challenges are key to protecting and enhancing reputation. Building relationships with media and influencers: Entertainment PR relies heavily on strong relationships with journalists, bloggers, and influencers. These relationships help secure coverage and positive exposure. In any industry, cultivating good media relationships and leveraging influencer partnerships can significantly boost brand visibility and credibility. Data-driven decision making: In entertainment, audience insights and analytics are used to fine-tune PR strategies, from targeting the right demographics to measuring campaign success. Businesses can apply the same data-driven approach to refine messaging, identify opportunities, and evaluate the effectiveness of PR initiatives. Creativity and innovation: Entertainment PR often involves out-of-the-box thinking to capture audience attention in a crowded market. For any business, incorporating creativity into PR strategies—whether through unique campaigns, stunts, or storytelling—can differentiate your brand and make your messaging more memorable. As we step into festival season, it’s clear that the lessons learned from film PR—storytelling, adaptability, and strategic timing—aren't confined to the entertainment world; they are essential for driving impact and innovation across all sectors. Wishing everyone a successful season ahead! 🎥 #publicrelations #entertainment #storytelling #businessstrategy

I know some of you need to find something new by end of year. Time is like a present. You have to be present some of the time. #jobseekers #jobsearchadvice #jobopportunites #jobs #marketing #marketingjobs #marketinganalytics #hiring #layoffs #gethired

Rightly said, Md Sufiyan Sayed! For real, the number of times I've heard, "Bas copy hi toh likhna hai," or "AI ke saath content calendar easily hoga ek din mein," or "Just ChatGPT this stuff"- and what not! 🙄 When will people understand that even using AI tools like ChatGPT, or any other platform, requires thoughtful prompts and direction? Content creation goes far beyond just churning out words and designs; it’s about truly connecting with the audience. Plus, there’s this expectation for social media managers to DO IT ALL - strategy, content, design, influencer outreach, and what not. But these are distinct roles, each bringing its own unique value to the table! 😭 #strugglesofsocialmediamarketing #darksideofmarketing #sogoa #lifeofamarketer