A leader, friend, and pioneer in the wine industry, Warren Winiarski, founder of Stag's Leap Wine Cellars, may be gone but his legacy lives on through the countless people he inspired and the incredible wines of Napa Valley. We were fortunate to know Warren and grateful for him entrusting Ste. Michelle to help carry on Stag’s Leap Wine Cellars' success for 10+ years. What Warren did for the industry and the many wineries that make up “new” world wine will be remembered forever – his legend only growing brighter with time. Today we raise a glass of Cabernet Sauvignon in Warren’s honor and toast to his remarkable achievements and indelible impression in the world of wine. 🍷
Ste. Michelle Wine Estates’ Post
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Performance Marketing Manager 🚀 | 10+ Years in Digital Marketing for DTC Food & Drink Brands | Specialising in Growth, CRM and Digital Marketing
A perfect example of how paid social can drive brand and earned media (and a reminder to check your Meta comments). 👀 I joined Rachel Loughran for a shoot with English winemaker, Kieron Atkinson, to create a piece of UGC that answered the question wine drinkers ask the most, "how do I pick a good bottle of wine?". I'll tell you how at the end... Thanks to a cracking script and expert video editing from Rachel, we had a new creative to launch on social. Very quickly, the ad was scaling and generating a lot of engagement but not for reasons I expected. The comments section became filled with comparisons of Kieron with Tom Cruise, with one user nicknaming him 'Tom Booze'. 😂 We jumped on this straight away and Rachel did her magic to produce another creative soft-launching 'Tom Booze' which took off quicker than Tom Cruise running from an exploding building. Next thing you know Kieron and Tom Booze has gone viral and is being featured in BBC News, The Telegraph, TV and radio. Plus, with Tom Cruise abseiling Stade de France to close out the Olympics, the timing couldn't have been better. Oh, and the answer to how to pick a good bottle of wine? Buy from independent winemakers and get wines tailored to your taste, of course. 🍷
One of our winemakers went viral this week because of his likeness to Hollywood star Tom Cruise.⭐ Kieron Atkinson, a real-life action man turned winemaker, isn't only producing great English still wines for our Angel customers, he's also making national headlines as "Tom Booze." Check out the full story here 👇 https://lnkd.in/d93Z9RUb #nakedwines #tomcruiseofbooze #Englishwines
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Let's have a conversation about how we can add income to your winery this year.
Experienced Officer and Leader | Naval Postgraduate School | Business Strategist + RE Investor
Making good wine is not good enough. If you are in the wine business, you don't just sell wine, you sell experiences. A lot of wineries are looking for additional ways to add revenue right now, and here are just a couple ideas I think that could add additional revenue to your winery and diversify your income sources. https://lnkd.in/ehmk2tB9
Underrated Additional Income Opportunities for Wineries, Tasting Rooms, and Vineyards — Kris Levy
krislevy.co
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🍇🍷 Episode 23 of "TheYoungTurksDialogues" uncorks the captivating journey through the wine industry, unveiling the evolution from 2001 struggles to present-day innovations. Explore the fascinating world of Chateau Sula, where wine becomes synonymous with palace-like elegance. Join the wine revolution, from regulatory changes to vineyard setups, as we toast to the transformative progress in winemaking. 🏞️✨ #WineRevolution #ChateauSula #VineyardInnovation #WineTastingJourney #SulaFestFun #TheYoungTurksDialogues23
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🌈 Imagine... a world where you were getting a handful of new wine club signups online every single day. That world exists my wine marketing friends! Learn how to boost your online wine club sign ups by watching our latest episode at https://lnkd.in/gGc43XC8 :: :: #emailmarketingisourjam #emailmavens #emailmarketingforwineries #sellmorewineonline #wineclub #transactionalemails
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Uncork the secrets to mastering wine fairs with ease! 🎉🍷 🔝 Dive into my Top 10 tips for conquering every wine fair like a pro! From navigating the aisles to tasting like a connoisseur, this episode has all the insider tricks you need to savor every moment. Don't miss out on the ultimate guide in PINOT & PIXEL episode #151 to unlocking the full potential of your wine fair experience! 🍾🥂 ➡️ anchor.fm/pinotpixel
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It’s a common saying in business that, for a variety of reasons, you either grow or die. In fine wine, the subject of growth is a particularly complex one, requiring producers to balance quality, brand strength and price as they scale up. In December, ARENI Global hosted an Insight Series webinar on this topic. Experts had so much to share about WHY to scale up that we’ve decided to run a second session. We’re calling panelists João Gomes da Silva Vianney Gravereaux Dan Petroski back to discuss HOW to scale up. When it comes to fine wine, how can one determine the ideal production size and why? How can one grow while still maintaining a sense of exclusivity? How will fine wine production evolve in the coming 15 years? Join us, Tuesday 30th January, 4PM GMT: https://bit.ly/scaleup2 SOGRAPE Massican Winery ORNELLAIA #wineindustry #winebusiness #financialsustainability #scaleup #finewines #growth #quality #excellence #brand
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Experienced Officer and Leader | Naval Postgraduate School | Business Strategist + RE Investor
Making good wine is not good enough. If you are in the wine business, you don't just sell wine, you sell experiences. A lot of wineries are looking for additional ways to add revenue right now, and here are just a couple ideas I think that could add additional revenue to your winery and diversify your income sources. https://lnkd.in/ehmk2tB9
Underrated Additional Income Opportunities for Wineries, Tasting Rooms, and Vineyards — Kris Levy
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Do you like to wine down and read amazing business stories on the weekends? In 2024, I will experiment with sharing exciting stories outside of the telecom field that I hope you find interesting. First out is this story on winemaking in Languedoc in France. A story that is exciting from multiple perspectives: 1. How do you combine rugby 🏉 and run a wine 🍷 business at age 22? 2. How do you reposition a wine region in France from table to serious wines? 3. How do you build a visiting experience into your winery? Enjoy a day off with a blend from Gérard Bertrand Wines and how they have come to life. #OffGrid #SaturdaySatisfaction
The CEO of Gérard Bertrand Group on Turning a Family Wine Business into a Global Brand
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🍇✨ Calling All Aspiring Young Winemakers! ✨🍷 Are you or someone you know pioneering the future of winemaking? 🌟 We're thrilled to announce the Winemag FedEx Next Generation Awards, aimed at spotlighting and supporting the trailblazers of the vine. We're sponsoring 5 deserving entries to elevate your craft to new heights. 🚀 Here's how to get involved: 1. Tag a Talented Winemaker: Know an incredible young winemaker crafting unforgettable flavors? Tag them below! 🏷️ Whether it’s you or someone whose work you admire, we want to see! 2. Spread the Word: Share this post in your stories, feed, or wherever you can! The more visibility, the better the chances. Let's get those tags rolling in! 3. Gather Support: The 10 young winemakers with the most votes will move on to the next round, where everyone will have a chance to vote for their top 5 favorites. 🗳️ This is more than a competition; it's a platform to showcase your passion, innovation, and dedication to the winemaking craft. 🍾 Plus, it’s a fantastic way to connect with fellow enthusiasts and gain recognition in the winemaking community. 🎉 How to Enter: - Tag your favorite young winemaker in the comments. - Use the hashtag #NextGenWineAwards. - Follow us for updates on the competition and voting! Let’s toast to the next generation of winemakers shaping the future of wine. Your journey starts here! 🥂 #WinemagFedExAwards #YoungWinemakers #WineCompetition #WinemakingFuture #InnovateWine #WineCommunity
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Territory Manager at Barrel Associates International
3moIn addition to opening a wine bottle tonight, I will open a book in Warren's honor and memory --read something useful to share in a meaningful insight, to others. Conversations with Warren were always instructive, he was the consummate student, eager to share what realization had just occurred deep within his dendrites. Warren exemplified the originality of holonomic thought processes, his criss-crossing multi-hemispheric engagement was fascinating, and exhausting at the same time. The man never turned off. Until his last moment he never turned off. Laws of Physics assure that his brilliance will shine on us in new ways we can only guess at.