Steel Perlot’s Post

Introducing Hachi: A Company By And For Creators. We are thrilled to announce the launch of Hachi, and the next generation in creator services! At Hachi, we aim to help one of the fastest growing workforces - online creators - make a seamless transition into full fledged businesses, without the operational overhead. We believe that what is good for creators is good for everyone, and over the next several months, we’ll be rolling out a number of products focused on providing them more resources, autonomy, and opportunity. Today marks the public release of our first step towards that goal: a creator-brand collaboration and advertising tool where creators can construct profiles that showcase their available sponsorship opportunities, pricing, and performance. For creators, these profiles can be used externally- sent in email communication or linked in bio - for qualifying inbound interest and smoothing over the negotiation process. For brands, these profiles can be browsed, filtered, and purchased en masse directly on our platform. Our team has worked diligently to create a platform that is intuitive, user-friendly, and packed with features that cater specifically to your specific needs. With over 100+ creators already available for collaboration, there is something for everyone. At Hachi, we understand that success is a journey, not a destination. We believe in Hachi’s potential to transform the content creation landscape. As we embark on this journey, we invite creators and brands to connect with us, share your thoughts, and give open and honest feedback. Together, we aim to redefine the way content is created, consumed, and celebrated. Stay tuned for more updates, news, and product launch announcements as we embark on this incredible adventure with Hachi! #Hachi #Creatoreconomy #EmpoweringCreators #DigitalInnovation #Startup

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New trend alert & startup idea: The digital video ad market is booming, with a size of $23B in 2023! Interactive videos are transforming viewers into participants. Discover a startup idea that meets this trend: https://lnkd.in/dyghaVEm #VideoMarketing #adtech #Innovation #startup #startupidea #trends  #marketresearch #markettrends #businessinsights

At times, there arise numerous work projects that prove quite challenging to execute. However, one perseveres, seeking solutions to overcome these challenges. Then, unexpectedly, you come across Entrepreneur Media sharing your comment regarding the significance of storytelling in shaping a brand identity within a startup. Furthermore, I came across comments from talented PR experts that inspired me to ponder upon the topic. I had the opportunity to connect with Anastasia Chernenko through the Web Summit app during the conference and even after it concluded. Now, we collaborate and share our insights in a joint publication. PR truly brings people together 🤗 You can find the full version of the publication via the link below. #WorkProjects #EntrepreneurMedia #Storytelling #BrandIdentity #Startup #PR #Networking #Collaboration #websummit2023

The Rise of Creatorpreneurs: How Digital Media Empowers Entrepreneurial Creators In the age of digital media, the rise of "creatorpreneurs" has transformed the landscape for individuals showcasing their creativity and building communities online. Platforms like Instagram, YouTube, Patreon, and Binge Me have empowered creators to become financially independent by engaging with global audiences and collaborating with brands. This shift signifies a fundamental change in how content is produced and distributed. A Tool to Create Opportunities The emergence of creator entrepreneurship marks a significant transformation in how individuals harness their creative skills and digital platforms to build successful businesses. Platforms like Binge Me have democratized content creation, allowing anyone with internet access to publish their work and reach global audiences. These platforms also offer monetization options through direct fan support, including subscriptions and donations. Creators now influence consumer purchasing decisions through product promotions and peer-to-peer recommendations, reshaping brand marketing strategies. The power has shifted from traditional advertising methods to authentic, direct engagements. Direct-to-Consumer Model Content creation, once seen primarily as a pastime, has evolved into a lucrative enterprise due to the internet boom and increased accessibility. Creator entrepreneurs are transforming how content is consumed and monetized, merging creativity with commerce in unprecedented ways. Digital platforms enable consumers to engage directly with content and creators, fostering a more interactive and personalized experience. Creators benefit by producing engaging content and earning from their followers. For instance, YouTube transitioned from a platform for sharing viral moments to one where creators can build substantial careers. The availability of improved production tools and software, such as affordable high-quality cameras, advanced editing software, and accessible graphic design tools, has lowered the barrier to producing professional-grade content. These technological advancements enable creators to deliver high-quality videos, podcasts, and digital art without significant upfront investments. Empowering a New Entrepreneurial Landscape The rise of the creator entrepreneur signifies a pivotal shift in the entrepreneurial landscape. By leveraging digital platforms, diverse revenue streams, brand building, and technological advancements, creators are turning their passions into profitable ventures. This evolution not only empowers individual creators but also enriches the content ecosystem, offering audiences a diverse array of authentic, engaging, and high-quality content. As the creator economy continues to grow, we can expect even more innovation and opportunities in this dynamic and exciting space. #bingeme #trends #blog #article #contentcreator #viral

Hey creators! Did you make the "Kraski Kreator Rankings from John Kraski"? He joined Keith & Nicole in the lab this am to break down this list and discuss making this a regular event! Here are the creators that made it onto the list in no particular order: Darren McKee - Authenticity matters. - Engaging with small creators isn't just noble; it's necessary. It builds a community that thrives on genuine connections. Debora Prossomariti, M.Sc.- Positivity is powerful. - Her content lights a creative fire. It proves the magic of community and shared inspiration. Thomas Woodhams - Humor unites. - His 'Odie' references aren't just fun; they're community builders. They turn inside jokes into symbols of camaraderie. Adam Posner - Mentorship is key. - His guidance has inspired John to push boundaries. True growth in content creation comes from learning from the best. Ashley Nicholson, PMP, CSM & Paulette Watson - Empowerment drives growth. - Their focus on building genuine connections uplifts everyone. They exemplify the essence of community in the digital world. Monroe Melvin & Tima Elhajj Elhaj - Fresh perspectives reign. - Their innovative approach is paving the way for the future of content. Watching them rise is watching the digital landscape evolve. Mario Hernandez- Third time startup founder with two successful exits. - Smart. Really Nice. Extremely Genuine. Snoopy - Simplicity wins. - The timeless charm of Snoopy reminds us of the joy in simplicity. It's about striking a chord with universal appeal. These creators aren't just making content; they're crafting experiences that resonate and inspire. This is the power of community in digital creation. Stay inspired. Stay connected. Don't miss a beat on Mornings in the Lab with Keith & Friends - Follow us to stay connected! P.S. Who has inspired you in your digital journey? Drop a name; let’s celebrate them together! Oh BTW - Have you heard of the Underknown?

Part 3 of making your business a brand Engaging the social media content is key to grow your brand online. #zeptcode #branding #brand #brandidentity #brandname #logo #business #startup #startup #startupideas #startup #ai

Empowering Startups: The Strategic Role of Content in Business Growth" In the dynamic landscape of startups and businesses, the role of compelling content cannot be overstated. As the Founder of Matterwings, a hub of innovative content solutions, I've witnessed firsthand the transformative power that strategic content can have on brand development, engagement, and overall business success. **The Content Advantage:** Startups often face the challenge of building a distinctive identity in a crowded market. This is where a well-crafted content strategy becomes a game-changer. It's not just about words on a page or images on a screen; it's about telling a compelling story that resonates with your audience. **Tailored Content Solutions:** Matterwings specializes in offering a suite of services designed to meet the unique needs of startups: 1. **Content Strategy:** Crafting plans that align content creation with business goals, ensuring every piece of content serves a purpose. 2. **Content Writing:** Going beyond mere information dissemination, our content is designed to engage, inspire, and drive meaningful interactions. 3. **Graphic Design:** Visual elements are a cornerstone of brand identity. Our graphic design services aim to create a visual language that communicates your brand essence effectively. 4. **Content Bundles:** We understand the multifaceted nature of brand development. Our comprehensive packages bring together various services to ensure a holistic approach to your content strategy. 5. **Partnerships:** Collaboration is at the heart of our ethos. We believe in building mutually beneficial relationships, expanding reach, and fostering growth together. **Navigating Challenges with Content:** Startups often operate with limited resources, making it crucial to maximize the impact of every effort. Content, when strategically employed, becomes a cost-effective yet powerful tool for startups to enhance their visibility, engage their audience, and establish a strong brand presence. **Moving Forward:** As the business landscape continues to evolve, startups need to leverage every available resource to not just survive but thrive. Matterwings is committed to being a strategic ally on this journey, providing startups with the tools they need to tell their story effectively, connect with their audience authentically, and achieve sustainable growth. In conclusion, the strategic role of content in the success of startups cannot be underestimated. It's not just about creating content for the sake of it; it's about creating content with purpose, intent, and a keen understanding of the brand's vision. If you're a startup navigating the challenges of brand development, consider how Matterwings can be the catalyst for your business growth. Your story is waiting to be told, and Matterwings is here to help you tell it in the most compelling way possible.

After spending 7 years making content for 100+ brands globally, here’s what I’ve learnt.. (founders, grab a pen and paper) When working with a brands digital presence, 5 key areas stand out to me every time. I call it the ‘digital impact method’. Let’s take a look: 👉 Strategy Always build the foundation first. Get a clear overview of your audience, landscape, goals, competitors, trends and direction before moving forward. 👉 Value Your content must help, educate, entertain, support, motivate, give value, it is critical to build a real following. 👉 Performance Your content should be high performing, with quality across all 3 levels of production (pre-production, production and post production). 👉 Consistency None of this means anything if you don't get the reps in. Show up for your audience, test, experiment and try new things with your content too. 👉 Community You need to stay inspired or you’ll burnout. Surround yourself with like-minded people, online groups, networks and communicate regularly with your audience. Now, just imagine what your brand would look like if you smashed all 5 of these areas all the time. Where do you struggle the most? Let me know in the comments below 😉 #content #digitalimpact #startups

Building a Brand with Purpose: Social Impact Strategies for Creative Startups We asked our #PR and #growth experts to explore the role of purpose-driven branding and #socialimpact initiatives in the success of creative startups. Our experts highlight examples of brands leveraging their platform for social good, discuss strategies for aligning business objectives with meaningful social causes, and examine the impact of purpose-driven branding on consumer perception and loyalty. With expert insight by Paige Arnof-Fenn, Cristina Rojas Colloridi, Derrick Hathaway, Uku Tomikas, Jessica Bane Thompson, Andrew G., Connor Butterworth, Gauri Manglik #PRontheGO #brand #startupmarketing