Steelco Group’s Post

150 YEARS OF WHATEVERKEN – HEINEKEN (LEPUB MILAN) Retrofitting Brief ------------------ Finding: Heineken is the most misspelled beer brand in the world. Consumer Problem: For the past 150 years, people have been misspelling the HEINEKEN brand, thinking it’s a German beer and calling it Hineken, Haneken, or Heneken. Some even drink it with a straw! Brand Truth: What matters to HEINEKEN is that people are having a good time with their beer, no matter how they spell it. Strategy: Turn people's mistakes into global celebrations. Consumer Goal: Make people see Heineken as a symbol of freedom celebration. Link: https://lnkd.in/gqzGefu3

Our Strategic Pillars The mission of the Heineken Collection is to preserve and present the heritage of The HEINEKEN Company. From storytelling in all shapes and forms, and the preservation of historical objects and digital files, discover how we position ourselves as HEINEKEN's historical information hub and how our strategic pillars bring this mission to life. https://lnkd.in/gYSsBfKu #StrategicVision #HeinekenFuture #CorporateStrategy 

I’m going to tell you something so subtle that it’s impossible to see it during the day... Yesterday, I got together with 2 friends to do what friends do on a Saturday night when they haven’t seen each other for several days; laugh, drink beer, and repeat old jokes... And besides the fact that they are two extraordinary people and one of them has been featured in Forbes Uruguay, what caught their attention was my TAG Heuer with the The HEINEKEN Company design on it. They asked how I got Heineken on my watch, how good it looked... how it reminded them of a Heineken advertisement, and so on... And that sparked a 5-minute conversation about that beer brand... But the most interesting part was that while sitting at the bar, when we turned to the bartender, all three of us asked if they served Heineken there... Then we drank and laughed, and the night went on... But the subtle, the interesting thing about this was that from an image on my watch, the behavior of three people was altered... The Heineken brand "took over" our minds and behavior, we were influenced by a simple image on my watch... And this is the psychological power of subtleties, this is the power of getting tiny details deep inside our brains and pressing the button from there. Using smartwatches to influence behavior is as simple as it is effective, it could work for you too. Have a great day. #loyalty #marketingideas #loyaltyprograms #heineken #tagheuer

Making Chennai a Product Capital: TechPadasala is neither a training institute nor a coaching centre. We want to be the Y-Combinator of the South and pursue an ambitious dream of making Chennai the "Product Capital" of India. Do we have a sprawling corporate office with shiny mahogany desks? No, but we possess unmatched intellectual capital, vast experience, a purpose-driven network and an unyielding determination to scale to Rs100C funds by 2030. Is this vision too grand? Perhaps. But it is a dream worth striving for; even a failure will be worth the salt. Like a solitary bee in an endless forest, each small effort we make carries the immeasurable potential to transform the entire ecosystem, pollinating ideas that will bloom and blossom into a force far greater than ourselves. with Natarajan #ProductInnovation #ChennaiTech #StartupEcosystem #LeadershipVision #ScalingSuccess

Worlds Apart, but United by One Thing: Heineken's Powerful Campaign for Openness Heineken's "Worlds Apart" campaign, launched in 2017, challenged the distinct mindset that people share with a simple yet profound message: despite our differences, we can find common ground. This wasn't just another catchy slogan; it was a social experiment brought to life. The campaign paired strangers with opposing views on hot-button issues like feminism and climate change. They worked together on tasks, built rapport, communicated about their upbringing and past incidents, and then... the bombshell: their opposing beliefs were revealed. Would they walk away or stay and discuss it over a beer? The answer? Many chose to stay and engage. The film captured genuine moments of connection, reminding us that humanity often transcends labels and opinions. CONSUMER BEHAVIOUR People were convinced that despite having an unlikeness mindset, they could reach common ground, and here, Heineken’s brand positioning is well placed because Heineken has always come out as a brand celebrating openness, diversity, and crossing borders. Here, Heineken’s beer bottle acted as a bridge, mitigating the difference. This campaign increased customer awareness and created sufficient buzz in the beer market to differentiate itself. Here's what makes "Worlds Apart" stand out: *Authenticity: The campaign wasn't staged; it captured real interactions with real people. *Impact: It sparked global conversation, reaching millions and challenging preconceived notions. *Actionable message: It didn't preach; it encouraged open dialogue and connection over a shared experience. What can we learn from "Worlds Apart"? *Empathy and understanding: Even with differences, we can bridge the gap by actively listening and seeking common ground. *The power of connection: Shared experiences, like enjoying a drink with someone, can foster understanding and break down barriers. #Heineken #WorldsApart #OpenYourWorld #Diversity #Inclusion #SocialGood #Marketing #Communication

Well that's a wrap officially with Holiday 2023. With all the hype, anticipation, planning it's one of the most highly anticipated days of the year. While many brands are already working on their '23 hindsights it's hard to top the positive sentiment around the holiday. Coca-Cola added to that sentiment and then some with their clever, well executed spot for Holiday '23 dubbed Anyone Can Be Santa. The lengthy spot unfolds with Santas from all walks of life including fire fighters & even skateboarding Santas, but the real pay off on this spot is its message. Benevolence. Being Santa = being kind. Doing unselfish acts for others with nothing required in return other than a simple nod or a smile. After the midpoint of the spot the Santas all disappear only to see the message left behind with people doing nice things for other people. Sure, the red & white ties into the brand colors & there as a ton of product plugs to boot, but one thing you can't do is argue with the positive feeling you are left with after it all fades away. Simple. Well done. Nice work The Coca-Cola Company #cocacola #holiday2023 #brandmarketing #brandadvertising

#21dayscookingchallenge Alhamdulillah. What a 21 Days challenge it was! Here’s a summary of the video. Thank you Thermomix Malaysia (True Mix) for giving this challenge to Thermomix Advisors in Malaysia. The reward? For those who attended the Learn & Win Training, follow the guidelines for 21 days and we may receive the Thermomix cutter for FREE. For those who did not attend the training, follow the rules and you may get it for RM88 only. The Thermomix cutter is currently out of stock worldwide and is sold at retail price for RM 638. What a Challenge! As a Team Manager, I have been monitoring my team’s sharing and learning from their stories too. Admiring their endurance and steadfastness. I have to admit, a few stopped continuing to participate after a few days due to work and/or health commitments. Love one particular participant whose sharing was very overwhelming, yet she had not used her thermomix at all during the 21 days as she was moving home. She had sufficient photos and videos in her hp gallery to participate daily for the 21 days! I can also share her dishes here on LinkedIn and may the momentum of this daily sharing be consistent for my 2024😊 Do check out my 21 dishes throughout these 21 days in my profile and let’s connect if you would like to know more about what I do. #thermomix #21daychallenge #consistency

Spot – The Robotic Game-Changer in Beer Packaging! 🍺🤖 At AB InBev, innovation brews a better future. Spot, the robotic assistant, is revolutionizing the packaging lines at Europe's largest brewery, where Stella Artois, Budweiser, and Corona flow. Spot's Impact: - 1,800 inspections weekly across 10 lines. - 50,000 beer containers processed every hour. - Detected nearly 150 anomalies in six months. - Repair time cut from months to just 13 days! Features: - Autonomous navigation in complex environments. - Thermal imaging and acoustic sensors for anomaly detection. - Consistent, precise, and efficient inspections. It's not just about brewing beer, it's about brewing innovation. Spot is leading the way in preventive maintenance and operational efficiency. Priceless efficiency is now a reality. Stay updated with our journey towards a more innovative and sustainable future. Watch this video for an in-depth explanation: https://lnkd.in/gBTJ8VGG Follow us for more Innopharm Indonesia! #robotics #innovation #technology #ABInBev

Dive into our latest annual report! In a joint interview, Marie-Amelie de Leusse, Chairwoman and Eric Vallat, Chief Executive Officer of the Group, remind their unchanged vision for the years ahead. But that's not all.... 🌟 Rémy Martin celebrates its 300th Anniversary; 🍸 Our Maisons and markets look back on the past year and share their ambitions; 🌱 We provide an update of our CSR roadmap "Sustainable Exception". After reading, Rémy Cointreau will no longer hold any secrets for you! LOUIS XIII Cognac, Rémy Martin, Belle de Brillet, Cointreau Angers, The House of Metaxa, Mount Gay Distillery, St-Remy, Champagne Telmont , Bruichladdich Distillery Company, Domaine des Hautes Glaces, Westland Distillery Link in the first comment

[🔥 Here we are, it's official! ] Anuga FoodTec 2024 is officially underway, and we're thrilled to be part of it alongside the Smart Packaging Hub crew. Our booth is all set up and ready to wow you with the latest and greatest in F&B innovation. 🎯 WHERE: Cologne 🗓️ WHEN: March 19-22, 2024 🔎 ZACMI BOOTH: HALL 7.1 - BOOTH b040 - c041 Seriously, you won't want to miss out on this. Anuga FoodTec is where the future of F&B gets shaped, and we're here to make our mark. Plus, we're celebrating ZACMI's 70th anniversary🎉 – what better way to do it than with you all? Oh, and guess what? We've got a new Sales Area Manager in town, Bart Roels, who's a wizard 🧙when it comes to #seamers. He's already part of the family and is all set to help us uncover exciting opportunities for growth. So, why should you drop by? Well, how about getting up close and personal with our lightning-fast 12-head seamer, clocking in at 1600 strokes per minute? Or checking out our 40-piston filler? And don't even get us started on our unbeatable Customer Care and post-sales support. Bottom line: whether you're into cutting-edge tech, F&B innovations, or just want to chat about the future of our sector, we've got you covered. #ZACMI #AnugaFoodTec #Innovation #FoodandBeverageIndustry #FoodandBeverage #tradefair