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🚴♂️ Understanding e-cycling adoption across England. How can electric cycles (e-cycles) transform the way we travel? The Department for Transport (DfT), United Kingdom sought to find out through an innovative programme offering free e-cycle loans in Sheffield, Manchester, Leicester, Luton, and Dunstable.   With a £4.5 million budget, the initiative aimed to boost e-cycle uptake and explore the benefits they bring to individuals and communities. Steer was proud to support this programme by conducting a comprehensive evaluation to uncover key insights and lessons for the future of active travel.   Key insights from our evaluation: - 3,619 e-cycle loans and 13,900 training sessions completed. - Participants averaged 26 trips per loan period, cycling 2.6km per trip and two hours per week. - Post-loan, 7% purchased an e-cycle, and 33% were more likely to buy one. - Mental health benefits stood out, with many participants using e-cycles for leisure and fun.   These findings reveal the potential of e-cycles to drive behaviour change and improve well-being, offering valuable lessons for designing future active travel initiatives.   Find out more here: https://lnkd.in/este2K3w   At Steer, we combine data-driven analysis with a deep understanding of human behaviour to shape smarter, more sustainable transport solutions. Contact Emma Hanes to learn how we can help you design and evaluate impactful programmes.   #activetravel #behaviourchange #sustainability #ecycles #wearesteer

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