Steffen Hack’s Post

𝗙𝗿𝗼𝗺 𝗖𝗵𝗲𝗰𝗸𝗼𝘂𝘁-𝗖𝗮𝗿𝘁𝘀 𝘁𝗼 𝗥𝘂𝗻𝗻𝗶𝗻𝗴 𝗦𝘁𝗮𝗿𝘁𝘀. 𝗜𝘁´𝘀 𝗮𝗹𝗹 𝗮𝗯𝗼𝘂𝘁 𝘁𝗵𝗲 𝗯𝗮𝗹𝗮𝗻𝗰𝗲. Last week Tradebyte showed once again that 𝗣𝗹𝗮𝘁𝗳𝗼𝗿𝗺 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗶𝘀 𝗽𝗲𝗼𝗽𝗹𝗲 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀. With over 500 guests, including all of our key brands and partners, the event was a bustling hub of activity. It featured immersive keynotes, 1:1 meetings and side events that are close to my heart, such as the ECD morning run. This run not only promoted mental health but also set a productive tone for the day. The event highlighted the importance of innovation in our industry, yet it also emphasised the significance of personal connections and feedback from our brands. Engaging in 1:1 meetings and hearing directly from our partners underscored how vital these relationships are to our success. Everyone who knows me understands that I need an outlet in my life—the other side of me. I need to recharge and re-energise, and I find this through running. So, after the event, I travelled from Munich to Garmisch and relished my time offline in the mountains during the Zugspitz Ultra. It was a refreshing escape into the offline world, where I could fully unwind and reconnect with nature. #Tradebyte #MentalHealth #Ecommerce #Marketplace

From basics of AI to ethical challenges for senior leaders. I can really recommend this foundational course: “Career Essentials in Generative AI by Microsoft and LinkedIn”! Check it out: https://lnkd.in/dry_vAbV 

When Strategy, Consistency and Hard Work pays off: Boosting Marketplace Growth through controlled launches is possible ✅ Many thanks to our teams in Amsterdam, HZO, London, Cheltenham and Ansbach for this fantastic collaboration. Thank you Xavier Hainaux! #ecd24 #tradebyte #ecdmunich

"𝗘𝘃𝗲𝗿𝘆 𝗗𝗮𝗺𝗻 𝗗𝗮𝘆" Stop Focusing on how you are currently feeling, focus on what you´re working towards and mentally push yourself towards it. This is where growth lies. #mentalhealth #comfortzone #ECD #ECDMorningRun 𝗖𝗼𝗺𝗲 𝗷𝗼𝗶𝗻 𝘂𝘀 𝗳𝗼𝗿 𝘁𝗵𝗲 𝗘𝗖𝗗 𝗺𝗼𝗿𝗻𝗶𝗻𝗴 𝗿𝘂𝗻. 📍 Where: Riemer Park (We will meet in front of Wappenhalle) 📆 When: 12.06.24 - 7AM 17 year old Nike ad. Still golden.

Let´s enjoy some nice running together to refresh our minds and brains at ECD. Looking forward to it 👟...if you want to equip and sponsor the pacemakers, deals are still available :)

It´s not about how fast you run, how fast you can finish or how many reps you do. It´s about being active, moving and taking care of your mental health. A personal best is not a number, it´s a feeling. Kudos to our friends at ASICS EMEA for bringing attention to the very important topic of mental health. #WorldMentalHealthDay #NewPersonalBest #soundmindsoundbody #leadership

𝗭𝗮𝗹𝗮𝗻𝗱𝗼, 𝗔𝗯𝗼𝘂𝘁 𝗬𝗼𝘂, 𝗔𝗺𝗮𝘇𝗼𝗻: 𝗜𝗻 𝗦𝘆𝗻𝗰 𝘄𝗶𝘁𝗵 𝗦𝗻𝗲𝗮𝗸𝗲𝗿𝘀, 𝗼𝘂𝘁 𝗼𝗳 𝘁𝗼𝘂𝗰𝗵 𝘄𝗶𝘁𝗵 𝗦𝗽𝗼𝗿𝘁𝘀? Whilst big platforms like Zalando, AboutYou, and Amazon are bustling with transactions and remain go-to spots for a brand to drive top line sales, it's clear there's a gap in serving sports enthusiasts during key consumer moments. Temperatures are dropping, and as runners, cyclists, and outdoor lovers look for the right gear, they’re left navigating a maze with no clear direction. Where are the tailored journeys around high-demand technologies like Gore-Tex? Where are the landing pages to gear up for autumn with the right tech in Outdoor? Running specialist Runningdirect.de already launched a landing page with the running must haves for autumn running, Decathlon.de launched an autumn Outdoor page. Clearly there is a lot to improve for connecting the right consumers with the right products in the world of sports across e-commerce. 𝐇𝐨𝐰𝐞𝐯𝐞𝐫, 𝐛𝐫𝐚𝐧𝐝𝐬 𝐜𝐚𝐧 𝐬𝐭𝐢𝐥𝐥 𝐞𝐦𝐩𝐥𝐨𝐲 𝐜𝐥𝐞𝐯𝐞𝐫 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬 𝐭𝐨 𝐜𝐚𝐩𝐢𝐭𝐚𝐥𝐢𝐬𝐞 𝐨𝐧 𝐭𝐡𝐞𝐬𝐞 𝐞𝐱𝐢𝐬𝐭𝐢𝐧𝐠 𝐠𝐚𝐩𝐬: 𝗘𝗻𝗵𝗮𝗻𝗰𝗲𝗱 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗟𝗶𝘀𝘁𝗶𝗻𝗴𝘀 🏷️ : Maximise the use of product titles, descriptions, and meta tags to highlight specific technologies or features, such as Gore-Tex for autumn readiness. This ensures that when consumers search for specific features or technologies, your products will appear in the results, even if the platform itself doesn't have a dedicated section for them. 𝗟𝗲𝘃𝗲𝗿𝗮𝗴𝗲 𝗣𝗹𝗮𝘁𝗳𝗼𝗿𝗺 𝗔𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 & 𝗦𝗽𝗼𝗻𝘀𝗼𝗿𝗲𝗱 𝗟𝗶𝘀𝘁𝗶𝗻𝗴𝘀 🚀: Invest in sponsored product placements on these platforms. By ensuring your products, especially those with autumn-ready features, appear prominently in search results or category highlights, you can directly reach consumers looking for such specificities. 𝗘𝗻𝗴𝗮𝗴𝗶𝗻𝗴 𝗦𝘁𝗼𝗿𝗲𝗳𝗿𝗼𝗻𝘁𝘀 & 𝗕𝗿𝗮𝗻𝗱 𝗣𝗮𝗴𝗲𝘀 🛍️: On platforms like Amazon, where brands can create their own dedicated brand storefronts, emphasize collections or product lines tailored for autumn sports. Use compelling visuals, user reviews, and interactive content to guide the consumer through the products, highlighting features that the platform itself may not prominently showcase. By proactively addressing the gaps in these platforms, brands can better position themselves to capture the attention and loyalty of discerning consumers looking for specific sports performance features. What is your point of view? #digitalcommerce #ecommerce #marketplace #digitalmarketing #retail

𝐄-𝐜𝐨𝐦𝐦𝐞𝐫𝐜𝐞 𝐢𝐬 𝐝𝐞𝐚𝐝, 𝐥𝐨𝐧𝐠 𝐥𝐢𝐯𝐞 𝐄-𝐜𝐨𝐦𝐦𝐞𝐫𝐜𝐞! Recent headlines might have you believe that the e-commerce apocalypse is upon us: declining consumer demand, slowing growth rates, and struggles among the giants of the sector. But let’s pause and reflect: Has e-commerce truly reached its peak? In an environment where news and predictions about e-commerce are increasingly gloomy, we must remember: growth isn’t always linear. Recent analyses from FashionUnited, t3n, and iBusiness indicate a slowdown in Europe's e-commerce growth, with some observing their first revenue dip in over a decade. However, brands, it's crucial to zoom out and see the broader picture. Every industry experiences cycles of peaks and valleys and the overall consumer behaviour is still there: more and more consumers will shop online. 💡 𝐓𝐡𝐞𝐬𝐞 𝐚𝐫𝐞 𝐦𝐲 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬 𝐭𝐨 𝐩𝐢𝐯𝐨𝐭 𝐫𝐢𝐠𝐡𝐭 𝐧𝐨𝐰: 𝐄𝐱𝐩𝐥𝐨𝐫𝐞 𝐒𝐡𝐨𝐩𝐩𝐢𝐧𝐠 𝐂𝐥𝐮𝐛𝐬 & 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐅𝐚𝐜𝐭𝐨𝐫𝐲 𝐎𝐮𝐭𝐥𝐞𝐭𝐬:  🛍️ Dive into Shopping Clubs and Digital Factory Outlets. These platforms not only unlock fresh revenue streams but also provide efficient avenues for inventory clearance in a premium way that does not hurt the overall brand. 𝐁𝐨𝐨𝐬𝐭 𝐏𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 : 🚀 Reimagine your performance marketing strategies. Enhance ROI and consider strategic article promotions for a sustainable boost in your rankings and higher visibility, especially in peak times or concentrate your efforts around "always on sponsoring" to boost your bestsellers consistently. 𝐏𝐫𝐢𝐨𝐫𝐢𝐭𝐢𝐬𝐞 𝐒𝐞𝐚𝐦𝐥𝐞𝐬𝐬 𝐀𝐫𝐭𝐢𝐜𝐥𝐞 𝐎𝐧𝐛𝐨𝐚𝐫𝐝𝐢𝐧𝐠: 🔄 Streamlined processes for effortless product onboarding can significantly enhance the customer experience and bring your articles live faster and in better quality. More Speed - More Sales. 𝐅𝐨𝐫𝐠𝐞 𝐍𝐞𝐰 𝐀𝐥𝐥𝐢𝐚𝐧𝐜𝐞𝐬: 🤝 Engage with emerging retailers. These fresh platforms often resonate with a newer demographic, expanding your reach to younger shoppers. Also focus on countries where signicifant growth can be seen, i.e. Eastern Europe. This period isn't about panic; it's about reflection, adaptation, and innovation. Remember, the bigger picture and a long-term strategy will guide us to the next summit of success. 🚀 𝐖𝐡𝐚𝐭 𝐚𝐫𝐞 𝐲𝐨𝐮𝐫 𝐭𝐢𝐩𝐬 𝐭𝐨 𝐧𝐚𝐯𝐢𝐠𝐚𝐭𝐞 𝐢𝐧 𝐭𝐡𝐢𝐬 𝐞𝐧𝐯𝐢𝐫𝐨𝐧𝐦𝐞𝐧𝐭?

𝟒.𝟎𝟎𝟎 𝐒𝐭𝐞𝐩𝐬 𝐚 𝐝𝐚𝐲 𝐜𝐚𝐧 𝐬𝐚𝐯𝐞 𝐲𝐨𝐮𝐫 𝐥𝐢𝐟𝐞... Leadership isn't just about decision-making and strategy; it's also about setting the pace, literally. A recent study published in the European Journal of Preventive Cardiology uncovered compelling evidence of the profound impact that daily walking habits have on overall health: https://lnkd.in/eVyseJTQ 𝐁𝐮𝐭 𝐰𝐡𝐚𝐭'𝐬 𝐭𝐡𝐞 𝐜𝐨𝐧𝐧𝐞𝐜𝐭𝐢𝐨𝐧 𝐭𝐨 𝐥𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩 𝐚𝐧𝐝 𝐦𝐞𝐧𝐭𝐚𝐥 𝐰𝐞𝐥𝐥-𝐛𝐞𝐢𝐧𝐠? 𝟏. 𝐒𝐞𝐭𝐭𝐢𝐧𝐠 𝐭𝐡𝐞 𝐏𝐚𝐜𝐞 - 𝐅𝐨𝐫 𝐭𝐡𝐞 𝐇𝐞𝐚𝐫𝐭 𝐚𝐧𝐝 𝐭𝐡𝐞 𝐌𝐢𝐧𝐝 The study revealed that an increment of just 1000 daily steps can decrease the risk of all-cause mortality by 15%. Furthermore, a 500-step increment correlates with a 7% drop in cardiovascular mortality. It's clear: walking isn't just for physical health but also a stepping stone for mental clarity and longevity. 𝟐. 𝐋𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩 𝐑𝐞𝐬𝐢𝐥𝐢𝐞𝐧𝐜𝐞 𝐓𝐡𝐫𝐨𝐮𝐠𝐡 𝐃𝐚𝐢𝐥𝐲 𝐑𝐢𝐭𝐮𝐚𝐥𝐬 A leader's resilience is tested daily. Mental health, often overlooked in leadership realms, is intrinsically linked to physical well-being. A simple act, such as walking, can become a meditative ritual, a moment to reflect, strategize, and recalibrate. Moreover, walking spurs creativity, offering solutions to leadership challenges. 𝟑. 𝐖𝐚𝐥𝐤𝐢𝐧𝐠 𝐭𝐡𝐞 𝐓𝐚𝐥𝐤: 𝐋𝐞𝐚𝐝 𝐛𝐲 𝐄𝐱𝐚𝐦𝐩𝐥𝐞 Leadership is as much about action as it is about instruction. By integrating daily walking routines, leaders not only enhance their personal well-being but also inspire their teams. After all, a team that walks together, thrives together. Mental health and productivity go hand in hand, and a step in the right direction can make all the difference. 𝐖𝐡𝐲 𝐄𝐯𝐞𝐫𝐲 𝐋𝐞𝐚𝐝𝐞𝐫 𝐒𝐡𝐨𝐮𝐥𝐝 𝐂𝐚𝐫𝐞: 🧠 𝐂𝐥𝐞𝐚𝐫𝐞𝐫 𝐓𝐡𝐢𝐧𝐤𝐢𝐧𝐠: A walk isn't just good for the heart; it sharpens the mind. 🔥 𝐒𝐞𝐭 𝐭𝐡𝐞 𝐏𝐚𝐜𝐞: Show your team it’s cool to prioritize health. 🏢 𝐁𝐫𝐞𝐚𝐤 𝐟𝐫𝐨𝐦 𝐭𝐡𝐞 𝐃𝐞𝐬𝐤: Remote work got us sitting too much. Time for walking calls? 𝐀 𝐍𝐨𝐭𝐞𝐰𝐨𝐫𝐭𝐡𝐲 𝐂𝐥𝐨𝐬𝐞𝐫: This study stands out! It looked at age, gender, and even how local weather affects walking habits. It found benefits from walking more, but also noted that even just 2,500-4,000 steps can make a difference. This shakes up what we thought was "too little activity." 𝐒𝐭𝐞𝐩𝐩𝐢𝐧𝐠 𝐮𝐩 𝐟𝐨𝐫 𝐛𝐞𝐭𝐭𝐞𝐫 𝐡𝐞𝐚𝐥𝐭𝐡 𝐚𝐧𝐝 𝐥𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩? 𝐖𝐡𝐨'𝐬 𝐰𝐢𝐭𝐡 𝐦𝐞?👟🌍 #LeadByWalking #HealthyChoices #StepItUp #leadership #ecommerce #marketplace