Launched Thursday at the Cannes Lions International Festival of Creativity: Introducing the Brand-to-Demand Experience (BDX) Playbook! Developed by WARC, LinkedIn and Stein IAS, the playbook unveils an innovative model to unifying brand and demand, unlocking greater effectiveness in #B2B marketing. Download your copy here: https://lnkd.in/eneyKnqh Alexis Gresh, Paul Coxhill, Tom Stein, Marc Keating, Mirko Mueller-Goolsbey, Toni Clayton-Hine, Saima Rashid, Elizabeth "Bess" (Husser) Creech, Paolo Provinciali, Debra Aho Williamson, Paul Stringer, PhD, Sven Dellagnolo
Fascinating research reinforcing the importance of a well oiled GTM machine working together from brand to demand
Great piece of work and thrilled for our team to have partnered with you on it.
Congratulations Tom Stein and team for another critical piece for moving our industry forward!
Congratulations to you Tom Stein and your team for publishing this great resource! I have always gained so much personally and professionally when we have engaged in specific projects!
Director, Brand Marketing at SAS
3moThank you Tom Stein and Marc Keating for the strategic BDX framework, to Elizabeth "Bess" for being my fearless co-leader and Bravo to my fellow contributors to this report. There's so much more that could and should be shared. I am hoping we can make this a series and annual pulse as the "missing middle" is where true value acceleration can happen.