Stein IAS’ Post

Incisive strategy. Brilliant tactic. Rad creative execution.

Super excited about this!! Here is Maanas explaining briefly about Bridged Media and we are very excited to go all the way! Please like, share and comment on the post. Look forward to your support!! #MediaInnovation #AIinPublishing #B2BSaaS

And we're just getting started 🦆 Thanks to the innovators, change-makers, disruptors, challengers and agitators that have placed their trust in the Mighty Ducks over the last 6 months. Can't wait to take flight with our new clients and deliver more impactful campaigns and meaningful results over the coming months. No bull. 🐂 No turkeys. 🦃 Just ducks. 🦆 In a row. 🦆 🦆 🦆 Adam Clarke #B2B #marketingstrategy #brandpositioning #websitedesign #UX #CRM #ducksinarow

Really interesting #DigitalMarketing for B2B event today - wonderfully hosted by Skip Fidura, FIDM and put together on by Neil Argent (lovely to meet you after so long Neil). The format of short presentations followed by small round tables felt like a great combination of listening, learning and sharing. I can thoroughly recommend The Electric Cinema at White City as a venue for c 40 people events. Digital technologies and techniques enable fresh thinking, innovative campaigns and detailed measurement, but the underlying marketing principles remain - people, communications, stories, brands, emotional connections. And marketing’s role in growing businesses.

Las Vegas is well-known for its leisure brand, but wanted to enhance its reputation with B2B audiences. Las Vegas Convention and Visitors Authority - LVCVA worked with Heart+Mind to conduct research resulting in a new ad campaign blending leisure + business in Las Vegas. Read the case study here: https://hubs.la/Q02yVgv60 #lasvegasmeansbusiness #brandstrategy

There has been an absolute explosion of loyalty partnerships in our industry: good for the loyalty brand, good for the consumer & good for partners - if executed well. We saw in the 2024 Mando-Connect whitepapers how partnerships have dominated the loyalty landscape in the UK & Europe: https://lnkd.in/dSV9rw7V Chapter 23 of BLIND LOYALTY - 101 loyalty concept radically simplified is plain & simply about Loyalty partnerships with David Slavick from Ascendant Loyalty Marketing as the chapter contributor. I talk about loyalty partnerships

I've spent a lot of time reviewing, discussing, and validating what makes Fox Agency the ideal fit for the right global B2B tech brands. Yes, relationships count above anything else and this will always be true. Beyond that, there are three recurring themes that are of increasing importance to Marketing & Comms leaders within global B2B organisations. It's the unique combination of these three C's that transforms the brand - agency relationship into a true partnership for the evolving world of global business. #AgencyGrowth #GlobalBusiness #B2BMarketing #B2BAgency #TechAgency

Everyone wants to be the hero of their own story. This applies to businesses, too. So when you communicate with your B2B audience, don’t make it sound like you’re their hero. Instead, position yourself as an enabler. A mentor that will help your customers be the hero to *their* customers. For more ways to improve your storytelling, check out our blog. https://hubs.ly/Q02F0Ghn0