Stensul’s Post

Favorite #MarketingWordoftheMonth (more like a phrase)👇 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝘀𝘂𝗽𝗽𝗹𝘆 𝗰𝗵𝗮𝗶𝗻 I stumbled upon this phrase while doing my usual content research, and what a beautiful metaphor it is! Just like people in logistics ensure we're fed, dressed, and equipped with a brand new TV, people in marketing aim at supplying other incredibly important goods in our time – – Content. I like to say that marketing is customer service before actual customer service. A good marketing strategy is all about educating your audience, enabling them to solve their problems, showing a preview of your product, and highlighting different use cases. And how do you do that? – – Content 🤷♂️ And not just blog content (or written content in general), but different types of content, purposefully placed at the stages where they'll be most impactful. Hence, a beautiful metaphor of a content supply chain. P.S.: the phrase is from the "Cracking the Buyer’s Journey with Intent Data" report by TechTarget

MFA content is on the rise – here’s what you need to know to navigate this evolving trend! DV’s Jack Smith, Chief Innovation Officer, shares insights from our recent Global Insights: 2024 Trends Report about the proliferation of Made-for-Advertising (MFA) sites and how we identify them. Read more in AdMonsters’ article:

Report Content Supply Chain We recently sat down with three creative ops professionals to learn more about their work and how they empower creativity in their organizations. #AdobeExperienceManager #AdobeWorkfront #AdobeCreativeCloud

Stand Out in a Crowded Market: Find out why a good story is the key to product differentiation. 🌟🛍️ via https://ow.ly/wfTC50Qr84G #MarketPresence #ProductDifferentiation

Do not underestimate the value of "Deep Work." You can get more done in 3 hours of focused execution than in an 8-hour day of distracted, partial work. How can we help your business achieve this? We specialize in focused execution of creating, distributing, and managing scalable content so you can focus on what you do best.

Can you sell a bad product? IM-possible! Why? "Great marketing ONLY make a bad product fail faster". –David Ogilvy. Now, listen: Except you wanna COMPLETELY change the product...or make changes to improve its value... Understand this: A bad product is a bad product!📌

This summary gives me a simple understanding about the role of product marketing following different types of business models. For me, I'd prefer product-led model. I believe that the quality and growth path of a product will drive its success with the help of product marketing to keep following and understanding market and customer needs.

In today's fast-paced digital world, successful marketing goes beyond just selling products. As Seth Godin puts it, "Marketing is no longer about selling products, but about telling stories." 📖✨ 👉 If you believe in the power of storytelling in marketing, give this post a like! ❤️ #Marketing #Storytelling #DigitalMarketing #BrandEngagement #CustomerLoyalty #ContentMarketing #MarketingStrategy #BrandStory #SocialMedia #Innovation #Growth #Inspiration

How product marketing can differ by business model. Some incredible content here as per usual from Yi Lin Pei. ___ What this made me curious about though was... Which model do product marketers enjoy the most? 👉 Sales-led? 👉 Hybrid model? 👉 Product-led?

We had a great time talking KILLER product pages with the ever-effervescent Mary Keough on last week's Industrial Marketing Live. If you're interested in improving your B2B product pages and didn't get a chance to join us live, you're still in luck! You can watch the full conversation with all our IMLers right now, or whenever you get the chance. #IndustrialMarketingLive #IML #Industrialmarketing #b2bmarketing #productpages #copywriting #marketingstrategy #b2b #marketingtips #conversionmarketing