Steph Bridgeman’s Post

How you frame your messaging can make a significant impact on the behaviour of your audience. Present tense comes top for impact. Any thoughts on why?

💡Great behavioural insight for copywriters Patrick Fagan. I wonder – does this mean the present tense is generally more persuasive than both future AND past tense? The reason I ask is this finding totally chimes with that 2023 paper on reviews that Thomas McKinlay unearthed recently: Reviews written in the present tense are more persuasive than those written in the past tense. I.e... ☕️ 'The coffee at this place IS amazing!' Is more convincing than... 'The coffee at this place WAS amazing'. The present version feels continuously true, rather than just true on a one-off occasion. Priming reviewers with ghost input text like: 'What's the coffee like here?' may encourage us to write reviews that others find more convincing. Thinking about this more broadly: 1️⃣ If the present tense is more persuasive than future tense in this tagline... 2️⃣ And present tense beats past tense in reviews... 3️⃣ Could it be that present tense is generally the most persuasive tense to write in? ------ Check out the present-tense reviews paper here: https://lnkd.in/e52am39i Or where I saw it, over on Ariyh

It's Daffodil Day today. 💛 The Cancer Council has funded lifesaving breakthroughs in cancer research over the years. This research wouldn't be possible without the support of thousands of donors. By joining forces, we’re not just funding research; we’re investing in a future where cancer can be conquered. Every donation and act of support brings us closer to that goal, making a profound impact on countless lives. Together, we can give hope and pave the way for a cancer-free future. Your support on Daffodil Day is more than a gesture—it’s a powerful step towards ending cancer. #DaffodilDay #DaffodilDay2024 #DaffodilDayAustralia #CancerResearch #CancerCouncil #CancerResearch #CancerAwareness #CancerSupport #FightCancer

Falling down a flight of stairs today reminded me of the fragility of life. However, determination and consistency are key to achieving any goal. I will not let this setback stop me, and I am committed to achieving my goal of reaching 10,000 steps every day this month. Join me in supporting a cause close to my heart by donating to my giving page at Cancer Research UK - https://lnkd.in/e74UuEXz Together, we can make a difference in the fight against cancer. #WalkAllOverCancer #CancerResearchUK

In these uncertain times, one thing remains constant: cancer hasn't stopped, and neither will we. 💪 Supporting women-led cancer research is close to my heart, and with your help, we can sustain and advance this vital work. Please consider donating today to help fuel the future of cancer research. Every contribution makes a difference. https://buff.ly/3RngLWg #CancerResearch #SupportWomenInScience #DonateToday

Falling down a flight of stairs today reminded me of the fragility of life. However, determination and consistency are key to achieving any goal. I will not let this setback stop me, and I am committed to achieving my goal of reaching 10,000 steps every day this month. Join me in supporting a cause close to my heart by donating to my giving page at Cancer Research UK - https://lnkd.in/e74UuEXz Together, we can make a difference in the fight against cancer. #WalkAllOverCancer #CancerResearchUK

With more than 2 million cancer diagnoses expected in the US this year, now's the time to reduce our risk of cancer through healthy activities. Together, with the American Cancer Society, we can help support crucial cancer research, advocate for improved access to care, and provide important patient services. Today, I'm honoring the legacy of Dave Pizzo and dedicating my steps to support pancreatic cancer research. Learn more at cancer.org/fit2be. #doitfordave 

It's Daffodil Day today. 💛 The Cancer Council Australia has funded lifesaving breakthroughs in cancer research over the years. This research wouldn't be possible without the support of thousands of donors. By joining forces, we’re not just funding research; we’re investing in a future where cancer can be conquered. Every donation and act of support brings us closer to that goal, making a profound impact on countless lives. Together, we can give hope and pave the way for a cancer-free future. Your support on Daffodil Day is more than a gesture—it’s a powerful step towards ending cancer. #DaffodilDay #DaffodilDay2024 #DaffodilDayAustralia #CancerResearch #CancerCouncil #CancerResearch #CancerAwareness #CancerSupport #FightCancer

Did you know? The Cancer Research Institute is ranked among the top 5% of all U.S. rated charities. Give with confidence, and make an impact by donating today to fund lifesaving cancer immunotherapy research: https://bit.ly/44of8ML #CancerResearch #Immunotherapy #CharityRatings #GiveWithConfidence

Now is the time to Stand Up To Cancer. Join the fundraising campaign that brings the UK together to speed up progress in life-saving cancer research. Stand Up To Cancer takes developments in the lab and turns them into new tests and treatments for people who need them.  We’ve set ourselves an ambitious target to ensure 3 in 4 people in the UK survive their cancer by 2034. There are loads of ways you can help fund life-saving research. Fundraise, donate or show your support in a t-shirt. How will you stand up to cancer? #SU2C #cancerresearchuk #wearebeatingcancer