Media insight #prmeasurement and media evaluation | AMEC board member | 2023 measurement team of the year (small)
Fascinating insight on how adjustments to messaging can have business impacts 👇
Behavioural Scientist - Nudging, comms, data psychology | Sunday Times bestselling author, university lecturer, former lead psychologist at Cambridge Analytica
Cancer Research UK recently changed their slogan from the future tense to the present tense - from "we will beat cancer" to "we are beating cancer". Smart move. A recent study found that the present tense is more persuasive for charitable appeals as it is more concrete and urgent.
Senior Communications Specialist | Teaching English as a Foreign Language | Background in ethical healthcare PR, commercial account management and project management.
5moLove this! It's very positive ☺️