People are losing their STANLEY-LOVING minds over this new collab with Starbucks, and it's blowing my mind how easily people can be influenced. As soon as the (very) limited edition pink cup hit store shelves, it was like a scene out of a movie – shoppers were literally battling it out to grab one. It’s genius, really... capitalize on scarcity and exclusivity, creating a frenzy over an otherwise ordinary item. It’s the exact same cup as the other Stanleys, but since it’s super rare, people want to have it. THEY NEED TO HAVE IT. You see because owning a Stanley is about more than having another cup that keeps your drinks cold for days. If it was about having cold water, we have many options for that. The Stanley is about the status. But, it wasn’t always like this. Stanley has been around for years- 110 to be exact. Before we all started carrying these things around like the latest accessory, the only people who carried a Stanley, were... WORKING MEN! Yep, it was originally targeted toward construction workers, hikers, etc. Not really the status symbol type. All that changed when a popular women’s blogging team got their hands on it. After that, women everywhere had to get one! Stanley went viral, showing you that when you target the right audience, and use the power of influence, you get... hoards of enthusiastic fans, ready to do almost anything for a simple product. Women body-checking each other, camping outside stores... just to get their hands on a cup. Cuz let’s not forget what this really is here... a cup. Not really any different from many cups I’ve seen. And it was never really about the cup. It was about the status. Change my mind. #stanleycup #viralpost #influencermarketing #consumermarketing #onlineshopping #starbucks #news https://lnkd.in/gJbnRi3b
This whole frenzy just proves how much we're influenced by exclusivity and trends.
It's not just a cup, it's a statement. Funny how we attach value to these things.
The transformation from a practical item to a trendy accessory is fascinating.
Marketing at its finest! Create scarcity and watch the world scramble.
Seeing people fight over a cup makes you wonder about our priorities.
I remember when Stanleys were just for construction sites and camping trips. Times have changed!
The power of marketing at work!
Writer at Outgive Inc
9moI always thought STANLEY was about the quality, couldn't care less about the clout. . I bought those cheap TYESO imitations. Don't get me wrong, they work-until they don't. One drop. One hit and the vacuum seal mechanism breaks. Being a mom with kids and stuff scattered, I switched to STANLEY. They included a story about how a Stanley bottle was the only thing found more or less intact after the 1979 Maryland fire. And that wasn't the only story. . Construction and camping people. They were the target market and they still are. Yeah, they got gimmicky with the collabs and the color choices expanding to more than necessary. Personalization sells too. But at the heart, they're about quality. Not all bottle makers offer a lifetime warranty. . I can finally add my own STANLEY survivor story too... The 1.5 bottle I use to hold hot water got repeatedly thrown, dropped, accidentally tossed, and jumped on... still, it kept ice for 3 days when we moved and the refrigerator couldn't be turned on for 12 hours. Yes, it has dents now, evidence of really bad hits and falls on marble and stone floors. But darn it, it still works better than other brands in the market.