Content Design for Trust | UX Speaker | Thought Helper | Responsible Design Champion
Let’s talk about data minimization and consent. This screen is from a Bay Area resort room browsing flow. You can’t skip through it. It’s asking for your name and email “to help provide the best service.” I’ve made countless reservations elsewhere and had perfectly fine service. So what that means (insert Captain Obvious emoji here, if such a thing exists) is this screen is meant for nothing more than harvesting your data for promotions - presumably to nag me via email if I abandon my search before booking. Data minimization and consent are bedrock principles of data privacy oversight — and, in many regions, of legal enforcement. You don’t ask for data you don’t need to complete the action (browse for available hotel rooms to book); you don’t need my name or my email address at this point. *shakes fist at U.S. nonexistent privacy regulation*
