Positioning, personality, messaging, storytelling, verbal identity, visual identity. These are the pillars of the method. Their collective function is simple. Provide the conditions so customers make a purchasing decision… repeatedly… and tell others. Are you building brands on this simple principle? #brandpositioning #brandprinciple #brandbuilding
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Positioning, personality, messaging, storytelling, verbal identity, visual identity. These are the pillars of the method. Their collective function is simple. Provide the conditions so customers make a purchasing decision… repeatedly… and tell others. Are you building brands on this simple principle? #brandpositioning #brandprinciple #brandbuilding
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Positioning, personality, messaging, storytelling, verbal identity, visual identity. These are the pillars of the method. Their collective function is simple. Provide the conditions so customers make a purchasing decision… repeatedly… and tell others. Are you building brands on this simple principle? #brandpersonality #brandmessage #brandposition #brandperception #verbalidentity #visualidentity
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Positioning, personality, messaging, storytelling, verbal identity, visual identity. These are the pillars of the method. Their collective function is simple. Provide the conditions so customers make a purchasing decision… repeatedly… and tell others. Are you building brands on this simple principle? #brandpersonality #brandmessage #brandposition #brandperception #verbalidentity #visualidentity
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Sr. Brand & Product Designer | Human AI XP 🎙️ Host | AI • E-commerce • Design Systems • Accessibility
3moAbsolutely! It's all about creating an emotional connection and trust with your audience. When these pillars are effectively aligned, they not only drive more purchases but can turn customers into brand advocates. And that's what every company wants, right?