Stephen W Murphy’s Post

I spotted a company ad that continuously emphasized their work was of the…. “highest quality.. fairly priced, guaranteed 100% satisfaction. “ Well, I would hope so!” Would you hire ANY company that didn't provide all of those as a standard part of their service?  Of course not!  This is ALL jargon... drearily commonplace... lacks power to evoke interest through overuse or repetition. “Well, I would hope so!” Most ads today are nothing more than a jargon-fest! The problem is that if your company has an exceptional inside reality... …….and you're using the same jargon as everyone else. Then the outside perception is that you're all the same. And that's when prospects default to the lowest price!  Price now becomes the only determining factor. You must ask yourself honestly WHY anyone would choose you over your competition?

To fit in or stand out? Matshona Dhliwayo says “The world accommodates you for fitting in, but only rewards you for standing out.” And your reward is straightforward. More attention. More visibility. People will remember you for you. They will appreciate the value you provide. They will talk about you to other people (more visibility). I was scrolling through the ads library a few days ago and I noticed that most ad copies were mundane, cookie-cutter copies with no original stories. Sure they were perfect in every way an ad copy must be perfect. But if I exchanged the ad copies of 2 different brands, they would still make sense. When 10 different competitors say the same thing as you, you will never stand out in the crowd. Here's what you should focus on instead: 🎯 Why you? Talk about why you should be the "Chosen One". Promote your USP. 🎯 The kind of benefits your customers got because they chose you. 🎯 Testimonials Try this and let me know the results. 

The best way to win customers from competitors? Make their product the villain. Use “Us vs. them” static ads to show how your product stands out in comparison. Mention why your pricing, material, and ingredients are better, And you’ll be winning over hearts in no time. This is easily one of my favourites. —-- What ad format do you prefer the most? 👋 Follow Ray (지범) Jang 🐰 for more content like this ♻️ Repost to share with your network

To fit in or stand out? Matshona Dhliwayo says “The world accommodates you for fitting in, but only rewards you for standing out.” And your reward is straightforward. More attention. More visibility. People will remember you for you. They will appreciate the value you provide. They will talk about you to other people (more visibility). I was scrolling through the ads library a few days ago and I noticed that most ad copies were mundane, cookie-cutter copies with no original stories. Sure they were perfect in every way an ad copy must be perfect. But if I exchanged the ad copies of 2 different brands, they would still make sense. When 10 different competitors say the same thing as you, you will never stand out in the crowd. Here's what you should focus on instead: 🎯 Why you? Talk about why you should be the "Chosen One". Promote your USP. 🎯 The kind of benefits your customers got because they chose you. 🎯 Testimonials Try this and let me know the results. 

People don't care about your ad creative. People care about client results. If you need new clients, the best way to find them is by posting the results you've got from past clients. Why? Because it's: 1) Social proof - other people trust you 2) Confirmation you can deliver And those are the two most important factors when someone is deciding whether to hire you or not. So don't boast about how much money you make. Boast about how much you make clients. -- If you like this Share and follow for more

Don’t know where to place your ads to grow your business and attract your ideal clients? Trust me, I’ve been there. I used to run ads without knowing the right placement, and it felt like throwing money out the window. But now, things have changed. My ads are placed exactly where they need to be, and I’m no longer wasting time and money. I’ve discovered the Ad Set Level Strategy and want to share it with you! Want to stop wasting money and time? Comment “Ad Set” below to learn more!

A dog was trying to carry a stick and a ball at the same time. He was not having a good time. Although both the stick and the ball are fun, trying to extract the same entertainment value out of both of them at the same time was not working for him. Eventually, he abandoned the stick, picked the ball, and his fun began. The lesson: If you solve different problems for several different clients, you'll struggle to create compelling marketing messaging. Pick one. ✌ ————————— I help consultants build a Peaceful Pipeline. Follow me for ideas on how to stand out and attract your ideal clients so you can say yes to work you love and no to work you don’t. 

Reminder: stop worrying if your ad looks good enough. Instead, worry about if it’s selling. Those are two different things. Your job is to make ads that speak to your audience, persuade them, and.. Newsflash. Make them buy. Simple really. That little grammar mistake, or the slightly wrong positioning of your logo is NOT gonna fix your performance. At all. Why? Because your customers give zero fucks about how it looks, they only care if it’s interesting to them. You’re an online sales man, so act accordingly.

Why keep telling your story if nobody is buying? I was asked this question a few weeks ago. My initial reaction was that you never know where somebody is in their buying cycle and if you stop telling your story then they won't remember you when it is time for them to buy. Over the few weeks since I was asked this question, I have had the following scenarios show up: 1- Advertiser that we consistently marketed our services to said yes. The reason they said yes was because we were consistent in staying top of mind. 2- Advertiser that originally told us that they had no budget came back and asked for a revised proposal that is now a finalist for a portion of their marketing budget. 3- Advertiser told us no. Then saw us on a Fireside Chat and emailed us during the chat to ask to consider a new proposal that they already set aside budget for. You may not see the ripple effect you are having when you start telling your story but if you're consistent that ripple will become a wave. If telling your story hasn't worked out the way you have wanted, then find a new distribution partner for your story. The customer is out there but you have to tell your story in order for them to hear it and eventually buy. #marketingandadvertising #storytellingforbusiness #jasonbahamundi

I had to stop...❌ I recently created a post for 1 of my clients which was a direct promotional post, those straightforward messages that shout out the value and offerings of a business. But she did not approve of that post because she does not want to sound "salesy" or "pushy". And I get it; these concerns are common in today's landscape where authenticity reigns supreme. Yet, as we delved deeper into the conversation, I shared a perspective that I truly believe in. 📌 Direct promotion isn't just about sales pitches and flashy advertising. It's about clarity. It's about ensuring that when someone lands on your page, they understand precisely what you do and what you offer. 👉 Think of it this way: Imagine you're walking down a bustling street, passing by countless storefronts. The ones that catch your eye are the ones with clear signage, telling you exactly what they provide. It's the same with online presence. In the sea of content, direct promotional posts act as signposts, guiding your audience to what matters most—your value proposition. What do you think I should have done differently? Let me know in the comments below! PS: Do you want to increase your online presence? If yes, then get in touch with us today!