StepStone Hospitality’s Post

When 3 out of 4 people say what they value from brands today has changed over the last 5 years, building reputation and equity is harder than ever. I spoke to the Financial Times Raconteur | B Corp™ about the findings of Weber Shandwick’s global research into what consumers really value today and how to navigate this change. #agencyvoices #brands #brandstrategy #marketing #reputation #PR #comms

🌟 Exciting Times at Image Vistar! 🌟 We believe that creativity knows no bounds! As a leading digital and PR agency, we don’t just follow trends; we set them. What sets us apart from the rest? ✨ Innovative Strategies: We tailor our approaches to fit your unique vision, ensuring every campaign resonates with your audience. ✨ Data-Driven Insights: Our team blends creativity with analytics, giving you campaigns that are not only beautiful but also impactful. ✨ Global Perspective: With a diverse team from around the world, we bring a rich tapestry of ideas and insights to every project, ensuring your brand stands out on a global scale. ✨ Collaborative Spirit: We see our clients as partners. Your goals are our goals, and together, we create magic. Join us on this journey of creativity and innovation. Let’s redefine what’s possible in the digital and PR landscape! #DigitalMarketing #PublicRelations #Innovation #CreativeAgency #GlobalImpact

Always a treat to connect with my #marcomm peers and share thoughts on what's next in our continuously-evolving industry via The PR Net. 🌟 The battle for online attention will undoubtedly intensify, which means it'll be critical for brands to elevate/refine their strategies to stay visible, clear, consistent and compelling. 🌟 Love 'em (or not), the influencer space will continue to grow, with brands not only investing in activations but also doubling down on brand partnerships. 🌟 Continued rise of AI will create challenges alongside opportunities. Companies and consumers will be faced with conflicting and, sometimes, inaccurate messages so incorporating fact checking and storytelling into these innovative tools will be paramount. What else are you seeing out there? #pr #trends #insights #prnet Crowe PR #ai #influencermarketing #messaging #digital #digitalmarketing #reputation #brands #brandgrowth

With, in some cases, up to five different generations in our workforce and customer base today, each with different motivations and outlooks, communications and marketing is perphaps more complex than it has ever been in the past. My Travel Weekly UK column this month is now online. #TravelMarketing #TravelPR #PR #PRandComms

With four of the Big Six holding companies having released their 2023 financial results (still waiting on dentsu and Havas), it’s safe to say that Publicis and Omnicom fared better last year than #IPG or WPP. And though most analysts will gauge that hierarchy of success on organic revenue growth, it has more to do with the directions each holding company chose to go in with investments and types of clients won over the last few years — some of which paid off, and some that didn’t. #holdingcompany In this piece by Michael Burgi, we speak to Jay Pattisall of Forrester.

I wanna see staff FRONT & CENTRE on social media from now on 🙄 Not because it 'humanises your brand'... (idk who's visiting in the first place if your company has to 'humanise' itself 😅) I want more employee content because it's: ↳ easier to trust. ↳ more relatable. ↳ better for engagement. Employee-generated content resonates more with audiences & helps brands take full advantage of social media. 76% of people trust content from individuals over brands. 800% better engagement vs branded content (sometimes much more) ❓ But the number 1 reason why I want to see more EGC on social media? It shows consumers the EXPERIENCE. Employees play the most important role in creating & delivering the experience in #hospitality & #leisure. Staff don't simply serve guests. They: ↳ turn transactions into meaningful connections. ↳ build relationships that perpetuate loyalty. ↳ become the most memorable touchpoint. ↳ add value to the customer experience 🤝 Experience & employees go hand in hand. (that goes for every company, not just hospo & leisure brands) They're your differentiator & UVP. And with 86% of buyers willing to pay more for great CX & personalisation, why wouldn't you want your staff to be visible? So, let your employees go wild on your social media. Incentivise them to create content & encourage their creativity. Boost morale & show current/future employees that they matter. They'll tell consumers about the experience from their POV. Consumers will be glad to listen to them. Your business will reap the rewards. Everybody wins. >>> ♻️ Share this post if it resonated or would with someone in your network. ✈️ Follow me, Matt, if you share my passion for travel, hospitality & 'once-in-a-lifetime' experiences. #socialmedia #socialmediamarketing #ugc #contentcreation #cx #customerexperience #guestexperience

If you're a generalist agency, you suffer from watered-down positioning. Here's why this matters: → Undifferentiated Messaging When your agency offers a wide range of services to a broad audience, your messaging becomes easily ignorable. → Intense Competition You become easily replaceable when the market perceives you as the same as many other firms. → Pricing Pressure When you're easily replaceable, you're a commodity and can only really compete on price. Want to escape watery positioning? Establish yourself as an expert in serving a vertical market. --------------------------- I'm Corey Quinn 🎯 Click my name + follow + 🔔 I help agency owners specialize in a vertical market. #agencygrowth #deepspecialization #positioning

Mission Statement: At The Faith Media, our mission is to empower brands with authentic digital marketing strategies that resonate deeply with their audiences. We are dedicated to creating meaningful connections through innovative storytelling, data-driven insights, and a commitment to excellence. Our goal is to help businesses navigate the digital landscape, enhancing their visibility and fostering lasting relationships. Vision Statement: Our vision is to be a trusted partner in the digital marketing space, renowned for our integrity and creativity. We aspire to cultivate a vibrant ecosystem where businesses of all sizes can thrive through impactful marketing strategies. By championing authenticity and innovation, we aim to transform the way brands communicate, inspiring growth and fostering a sense of community in the digital realm. Values: Integrity: Honesty and transparency in all dealings, building trust with clients and partners. Innovation: Embracing creativity to deliver unique solutions that make brands stand out. Excellence: Committed to top-quality service and results in everything we do. Collaboration: Teamwork and partnership with clients to achieve shared goals. Customer-Centricity: Prioritizing client needs to ensure success and satisfaction. Continuous Learning: Staying updated on trends to provide the best service possible. Diversity and Inclusion: Celebrating diverse perspectives and fostering an inclusive environment. Community Engagement: Making a positive impact through local initiatives and social responsibility. Results-Driven: Focusing on measurable outcomes to demonstrate success to our clients. Contact The Faith Media today to start your digital journey - thefaithmedia1@gmail.com 👊 #digitalmarketingagency #growyourbrand #thefaithmedia #mission #vision #valuesofabrand

🚨 Breaking & Entering Has a New Look! 🚨 We’re excited to officially announce the new branding of Breaking & Entering! Our mission remains the same. To help individuals break into and thrive in the advertising industry. But now, we’ve got a fresh new look that reflects our bold, creative vision for the future as we go full-time! With our updated branding, we’re more dedicated than ever to:   💼 Connecting agencies with brands   🎬 Linking production companies with agencies    🚀 Helping aspiring advertisers land their dream roles   📰 Bringing journalists closer to new readers   🌟 Amplifying thought leaders and their messages Our heist continues, and this rebrand marks the beginning of a new chapter. Join us as we break down barriers and create new opportunities in the advertising world... and more verticals to come. 👀 Explore more on our website—link in comments!  #Rebranding #BreakingAndEntering #AdvertisingIndustry #CreativeConnections #MarketingInnovation 🎨 Redesign Creds to Carson+Doyle

𝙏𝙝𝙚 𝙋𝙍 𝙞𝙣𝙙𝙪𝙨𝙩𝙧𝙮 𝙞𝙨 𝙥𝙧𝙤𝙟𝙚𝙘𝙩𝙚𝙙 𝙩𝙤 𝙧𝙚𝙖𝙘𝙝 $93.2 𝙗𝙞𝙡𝙡𝙞𝙤𝙣 𝙗𝙮 2024. 72% 𝙤𝙛 𝙘𝙤𝙣𝙨𝙪𝙢𝙚𝙧𝙨 𝙩𝙧𝙪𝙨𝙩 𝙚𝙖𝙧𝙣𝙚𝙙 𝙢𝙚𝙙𝙞𝙖, 𝙨𝙪𝙘𝙝 𝙖𝙨 𝙖𝙧𝙩𝙞𝙘𝙡𝙚𝙨 𝙖𝙣𝙙 𝙧𝙚𝙫𝙞𝙚𝙬𝙨, 𝙢𝙤𝙧𝙚 𝙩𝙝𝙖𝙣 𝙖𝙣𝙮 𝙤𝙩𝙝𝙚𝙧 𝙛𝙤𝙧𝙢 𝙤𝙛 𝙖𝙙𝙫𝙚𝙧𝙩𝙞𝙨𝙞𝙣𝙜. These statistics underscore the increasing importance of effective communication. Today, as we honor #NationalPublicRelationsDay, I can't help but reflect on the incredible journey our profession has taken. From the traditional press release era to the dynamic world of digital storytelling, the evolution has been nothing short of mind-boggling. Today, we're not just competing for attention; we're competing for trust. Authenticity, transparency, and meaningful engagement are no longer buzzwords; they're the cornerstone of successful PR campaigns. The future of PR isn't just about crafting compelling narratives; it's about creating immersive experiences that resonate with our audience on a deeper level. It's about leveraging emerging technologies like AI and AR to drive genuine connections and foster brand loyalty. But perhaps the most intriguing aspect of our industry is its ability to adapt and innovate. From crisis management to reputation building, PR professionals are the unsung heroes behind the scenes, shaping perceptions and driving meaningful change. So, as we celebrate #NationalPRDay, let's raise a toast to the storytellers, the strategists, and the trailblazers who continue to push the boundaries of what's possible. Together, let's redefine what it means to communicate in a world where the only constant is change. #publicrelations #communications #mediarelations #leadership #innovation #reputation #storytelling #crisismanagement #pragency