Steve Coulson’s Post

Contemplate this question when you are planning your next project or managing existing assets: Are all forms of commercial real estate morphing into a hospitality product and/or service? It is clear, both the built world and the servicing of built assets is taking on more and more of the characteristics of hospitality. Those who deliver and manage office, retail and residential would do well if they take on a deeper understanding of how hospitality intimately understands their customer and delivers products and services to serve their (latent) needs and wants. #commercialrealestate #hospitality #realestate #realestatedevelopment #realestatemanagement #realestateinvestment

Strategy is hard to talk about. It's both complex and ambiguous at the same time. You often don't get to share what goes into a project, the research, the immersion, the exploration of ideas - with only the final result getting all the glory (if we did our jobs right). So what does it mean to really do hospitality strategy? Well, for starters, it means completely immersing yourself into the world of hospitality. Over the last year we created Strategy Sessions in order to share a bit of a peek behind the curtain and into our world of creating hospitality brands. From the cities we visit and the sights we see, to the food we taste, the sounds we hear, the things we read and more. https://lnkd.in/g-zpebau Crown Creative

As my new report shows (over 185 brands listed), the expansion of the global Branded Residences sector is truly extraordinary - and there’s no sign of it slowing; indeed, since I published this just 4 weeks ago, a handful of new brands have already been announced (so I’ve added a ‘Stop Press’ section to the digital version to include these!). #brandedresidences #luxuryrealestate #realestatedevelopment #hotelresidences #luxuryliving

"Placemaking is magic and the power lies within partnerships" It was brilliant to attend yesterday's morning panel hosted by 3Search and Charlotte Titmuss with Alice Bodill-Maher, hearing from marketing teams leading some of the biggest urban regeneration projects across London and beyond. Having started my marketing career focusing on exactly this (from a local shopping centre to London mixed use campuses and retail across the country) it's really interesting to hear how this industry continues to evolve and embrace the changes that consumers want to experience when choosing where to spend their time. However, whilst all the key points are tangible to other areas of marketing (know your audience, data wins over opinion) it was great to reflect on how, post covid and in a changing era, countryside and rural businesses are also embracing placemaking to open up access to local communities, encourage tourism and deliver positive experiences for all. It's great to see what our team are doing with clients in this space to diversify their offering - from vineyards, to shepherd's huts, park runs and wedding venues - the concept of 'placemaking' has never been so important! #placemaking #businessdiversification

Staying ahead in the competitive hospitality industry requires more than just a great venue—it demands continuous investment in every aspect of your business. By refining your operations, enhancing services, upgrading products, and conducting a comprehensive audit of your business, you can elevate your venue to new heights and outshine your competition. Are you ready to take the next step and ensure your business stands out? Let’s connect and explore how we can help you surpass your goals. #HospitalityIndustry #BusinessStrategy #VenueManagement #OperationsExcellence #CompetitiveEdge #9x8Studio #InteriorDesign #Hospitality #HospitalityDesign #ServiceIndustry #CasinoDesign #VenueDesign #InteriorDesigner #InteriorDesignService

How can #hospitality #design improve the bottom line? Learn how design is becoming an increasingly important tool when exploring how to enhance asset performance: https://loom.ly/3P_1Kgc #HotelManagement #HotelOwners #Profitability

The EMEA region is a hotspot for branded residences, with nearly 30% of total supply. The Middle East in particular stands out, with 12% of global supply, and the pipeline for the region is solid, with growth of 120% to 2030, the strongest for any global region. Across the region, there are more than 190 completed schemes as of mid-2023, with over 240 schemes in the pipeline expected to be delivered by 2030. This growth is in line with historical trends – over the past decade, branded residences schemes have increased by over 160% and expanded into all regions. Four Seasons and The Address currently lead the hotel brands with completed schemes across Europe, the Middle East, and Africa, each with more than ten operational schemes. By the end of 2030, these two brands and Fairmont will each feature 20 or more completed schemes across the region. For non-hotel brands, both brands under the YOO umbrella, YOO Inspired by Starck and YOO Studio, report the largest number of completed schemes across the EMEA region currently. By the end of the pipeline period to 2030, Elie Saab is projected to increase its presence in the region to reach joint-second place with YOO Studio by number of completed schemes. Marriott and Emaar are the largest parent companies by number of completed schemes, with 25 schemes each across the EMEA region. However, by the end of the pipeline period in 2030, Accor is forecast to lead the region with 62 completed schemes, increasing its presence by more than 350%.

It has been said that change happens slowly, then all at once. I absolutely love this quote when describing hospitality. Every time we start to see a major transformation throughout the industry, whether we're talking about technology or branding, it's always a slow start. But, it only takes one business to start a change and solidify a foothold. Branded residences are just one excellent example! #Hospitality #Branding #FutureOfWork #Innovation

Six Charts: Inside EMEA’s branded residences boom: Who are the major players, what are the premiums, and which locations are seeing the biggest growth in branded schemes?

Can you believe we're already halfway through the year? Time seriously flies! I've come across some fantastic venues that have really stood out to me this year, offering the perfect blend of modernity and functionality. Check out my top picks so far: In NYC: 1. The Glasshouse – Stunning views and top-notch facilities for those impactful events. 2. Cipriani 25 Broadway – Timeless elegance meets modern amenities, perfect for upscale gatherings. 3. Spring Studios – A creative hub for innovative campaigns. 4. The Times Center – Cutting-edge tech and modern design, great for various events. 5. Iron23 – Chic waterfront vibes for trendy initiatives. In Toronto: 1. The Ballroom Bowl – Vibrant and contemporary, ideal for dynamic events. 2. Stackt Market – Industrial-chic charm for creative campaigns. 3. Transmissions Studios 58 – Modern and tech-savvy, perfect for cutting-edge strategies. 4. Space on King – Sophisticated venue for upscale gatherings. 5. The Globe & Mail Centre– Stunning skyline views for impactful events. Wishing you an amazing second half! #eventplanner #eventproducer #eventmarketer #nyceventplanner #torontoeventplanner #gala #conference #influencermarketing