Steven Simmons’ Post

🏈 Why was Dunkin's Super Bowl advert a Slam 'dunk'? 🍩 This year's Superbowl was bigger and better than ever before, as brands went head to head to win the heart and minds of viewers across America! 🇺🇸 It's hard to crown any one advert the winner, but Dunkin Donuts star-studded lineup sure did cause a stir! We asked Lexi, our AI-powered Psychoanalyst what top 3 human motivations the Dunk Donuts ad tapped into. Here's what we found out: 🤗 Belonging - With a cast that reads like a who's who of celeb royalty, the ad cleverly invokes a sense of inclusion. By aligning the brand with cultural icons, Dunkin' invites consumers to be part of an exclusive yet accessible club where everyone's welcome to share a donut or a coffee. It's communal, it’s familiar, it's America's coffee shop. 💪 Empowerment - The high-energy skit with Ben Affleck delivering donuts through a drive-thru and celebrities engaged in creating music tracks, provides a narrative of self-efficacy. Dunkin' suggests that choosing their brand is an empowering act, a choice for the go-getters and the doers — a subtle nod to the empowerment sought by achievers everywhere. 😍 Esteem - Who doesn't want to rub shoulders with the likes of Ben Affleck or Tom Brady? Dunkin' leverages esteem's power by associating its brand with successful personalities. It's not just about the coffee or the donuts; it's about being associated with success, whether that's Hollywood glam or sports excellence. Sipping on Dunkin' becomes synonymous with a winning lifestyle. Dunkin's ad achieved success by weaving these motives seamlessly into its narrative. It's not just advertising; it's understanding what drives the consumer to action! What was your favourite superbowl ad? https://buff.ly/49g2t0H #SuperBowlAds #DunkinDonuts #ConsumerMotivation #MarketingStrategy #BrandEngagement

Dunkin's Brilliant #SuperBowl Ad Strategy Dunkin' has nailed one of the smartest Super Bowl commercials this year. One of the challenges with Super Bowl ads is that hundreds of millions of people see them, so your ad needs to be relevant for everyone, while also resonating with your core customers. Let's talk about how Dunkin' accomplished this brilliantly: Humor is a Surefire Win: You can never go wrong with humor, and Ben Affleck absolutely crushed it with his hilarious performance in this ad. Star Power Appeals to a Wide Audience: Having Jennifer Lopez in the ad ensures that women are interested, and the fact that she's Ben Affleck's wife adds another layer of funny reliability. Leveraging Local Ties: Tom Brady's inclusion appeals to football fans, but it's also incredibly smart because Dunkin' was founded in Boston, and Brady has deep ties to the Boston-based New England Patriots. Reaching Gen Z: By featuring Jack Harlow, the popular singer/rapper, Dunkin' effectively targets Gen Z and engages fans of his music. Merch Matters: The best thing Dunkin' did was offer merchandise related to the ad afterward. There's nothing better than seeing something you love and being able to purchase it right away. We can learn from Dunkin's successful approach. Strive to create campaigns that are universally appealing while also speaking directly to your core audience. Leverage humour, star power, and local connections, and target different generations. Most importantly, provide opportunities for your audience to engage further with your brand through merchandise or other tangible offerings. By implementing these strategies, you'll create impactful, memorable campaigns that drive real results. #MarketingAnalysis #Dunking

🏈 How Pringles Scores Big with Super Bowl Fans 🏈 Having worked with Pringles on the famous Mr P character, it was great to see him brought to life in the form of Chris Pratt during this year's Super Bowl! We asked LEXI (our AI psychoanalyst) how Pringles captured the hearts of football fans. Here's what we found out: 📸 Celebrity Endorsement - The use of popular actor Chris Pratt as Mr. Pringles (Mr. P) leverages his broad appeal and establishes a fun, relatable character for the brand. Customers are drawn to products endorsed by celebrities they admire, enhancing the perceived value and coolness factor of Pringles. 🤸 Brand Personification - By transforming the iconic Pringles logo into a character portrayed by Chris Pratt, the ad gives the brand a lively and human touch. This strategy strengthens the emotional connection between customers and Pringles, making the snack more memorable and inviting. 🤣 Humor & Relatability: The light-hearted and humorous interaction showcased in the ad where Chris Pratt questions his resemblance to the Pringles mascot plays on relatability and humor. Such an approach is engaging and can create a positive association with the brand, prompting customers to choose Pringles when seeking a snack that resonates with their sense of fun and enjoyment. By tapping into these three elements, the advertisement ensures an engaging message that resonates with existing and potential Pringles customers, solidifying loyalty and driving product interest. https://buff.ly/3UzaTf1 Want help understanding how you can tap into consumers motivations? Get in touch today!

Charli XCX is the moment. She’s also a brilliant marketer. I loved this clever example of leaning into risk. The ASA banned her tour poster for obvious reasons. Some smart thinking made it go viral. Arguably the ad being banned was the best thing that could have happened to it. A similar thing happened recently when Ed Gamble had to replace hot dogs with cucumbers in his ads to get around TFL rules. Artists and comedians are the ultimate risk takers. Brands can learn a lot from them. Lean into risk and plan for scenarios that can leverage that risk. #risk #advertising

The new Liquid Death “Pure Sugar “ commercial has me cracking up, as it reminds me sooo much of Champ Winner from our commercialism episode of #dannyjoestreehouse. Watch the full episode here if you’re interested in teaching your kiddos how to become critical thinkers in an age of subtle advertising. “Danny Joe's Tree House keeps getting interrupted by Kingsley's new sponsor, Sack O’ Sugar! Danny Joe is getting frustrated, but he uses the interruptions as an opportunity to show us examples of ads from both the past and present, featuring sports and entertainment personalities, and even toys. Along the way, we learn how to spot different types of commercials and the advertising tricks used to sell us stuff. Learning how to spot these techniques helps kids to make their own thoughtful choices and understand the influence of media.” And check out the #liquiddeath commercial here: https://lnkd.in/ehCi9Jxg It really is funny. 😄 Have a great weekend and remember that plain water really is the best thing for you. Cheers! #commercials #advertising #medialiteracy

A rare crossover between my Instagram side-hustle and my day job! I stumbled upon this brilliant history nugget today. A strategic response to a business challenge that still holds up a century later. Instead of fines or charges, Guinness ordered publicans selling fake 'black stuff' to write public apologies to be printed in national newspapers - outing them as counterfeiters. A genius strategic move that protected their brand and reinforced their authenticity - no doubt one of the building blocks that made the brand what it is today. Diageo #guinness #history #branding #marketing"

As much as The Office is an iconic comedy, it’s also a goldmine of lessons from a team of quirky, relentless salespeople. 😂 Watching the Scranton branch sell paper (and chaos) has taught me more than a few things about marketing! Swipe through this carousel for 5 marketing strategies you can actually learn from Michael, Dwight, Jim, and the gang—because who knew a dysfunctional sales team could be so relatable? 📊👔 #TheOffice #MarketingGold #SalesLessons

Is your business struggling to connect with customers? Video can be a game-changer. Check out Publix's new video - it's a perfect example of how to captivate your audience. Want a similar impact without a big budget? We can help! Our affordable video solutions are designed for small to medium-sized businesses like yours. Let's chat about how we can create an engaging video that resonates with your customers. #smallbusiness #videomarketing

Exceeding expectations isn't just a goal; it's our way of life. At Blackjack Media, we go above and beyond, setting the bar high for service excellence. With unwavering commitment to our clients, we ensure that every interaction reflects our dedication to superior service quality, it what sets us apart from our competitors! Experience the difference today! Contact us on info@blackjackmedia.online to see how we can assist in improving your brand's digital identity today! #ServiceExcellence #GoingAboveAndBeyond #BlackjackMedia #DigitalMarketingMagic #ForTheLoveOfMarketing

We need to talk about it. What commercials did you enjoy during the big game last night? Which one do you think was the worst? The absolute best for me? Dun-kings. https://lnkd.in/e6iJbjwp Also, Uber Eats and StateFarm also received high marks from me. However, there were many misses. Temu and Homes.com were two that stuck out. The Homes.com ads were entertaining (the subsequent ones much less entertaining than the one prior), but I don't understand their messaging - it wasn't cohesive, nor does it resonate with me. Pat McAfee said it best today: "You can see why I refuse to work with ad agencies; these folks are terrible at their jobs. They're spending other people's money, 'We're so creative,' no you're not. They suck, they all suck. Sorry, not all of them. I'm sure there's one or two ad agency reps that are good at their job, but everyone else sucks. They're bad. They're dumb. They lack creativity; they have no idea who humans are." I agree with Pat; if you want exceptional, creative results, you must partner with a niche boutique firm.