As a customer success and retention leader, I know firsthand that providing an exceptional customer experience requires a team effort. In fact, your Customer Support team plays a crucial role in the customer journey, acting as both the offensive and defensive line. They're the ones in the trenches, solving problems and overcoming objections day in and out. A successful team member on the line isn't a "know it all," but they know enough to ensure customers can use the solution with little friction. They also collaborate across teams to provide world-class support and share feedback. Similar to discovery, the collection and sharing of feedback is critical. To achieve this, you must have the right tools in place to ensure effective collaboration with Product, Engineering, Sales, and CSMs. Don't let this valuable data go to waste. Use and share it like the treasure it is. How do you ensure that data is collected and shared appropriately? Let's continue the conversation in the comments below. #retention #customersuccess
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Great post! Core competencies of CSM!
CS | Customer Success | Account Management 📞 | Churn Reduction 👨🏾💻 | Upselling Strategies 📊 | World Traveler 🌎 | I Help Companies Manage Accounts, Minimize Churn, And Increase Revenue 🚀📈
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A dedicated professional with a proven track record in the intersection of Business Development in Capital Markets & Banking with Customer Experience | Customer Relationship Management & Customer Experience Management |
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AI Curious Technology Professional | Specializing in Human-Centric Solutions | Committed to Empowering Peers
🔍 Customer Support vs. Customer Success: A Key Distinction I had an eye-opening conversation with Ed Powers today about the evolving landscape of customer-facing roles. As someone who's spent most of my career in technical customer-facing positions that blended these roles, I'm fascinated by how companies are now separating these disciplines to maximize customer value. Here's what I learned: 📞 Customer Support/Service: • Reactive approach • Focuses on immediate issues • Short-term interactions • Measured by resolution time and satisfaction 🚀 Customer Success: • Proactive strategy • Concentrates on long-term goals • Ongoing relationship management • Measured by retention, upsells, and adoption By distinguishing these roles, companies can: ✅ Efficiently resolve day-to-day issues ✅ Strategically work towards broader customer objectives ✅ Improve overall customer experience ✅ Drive business growth Have you noticed this shift in your organization? How has it impacted your customer relationships? #CustomerExperience #BusinessStrategy #CustomerSuccess
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Customer Specialist at Rippling |Team lead and cross functional support | Enhancing customer experiences
The Crucial Bond Between Customer Support and Success In the customer-centric world, the line between customer support and success isn't just blurred; it's a vital connection. Some see support as a stepping stone, but it's more than that—it's the foundation for success. With hands-on experience, support hones skills, providing effective solutions for diverse needs. Customer success, focused on long-term relationships, extends beyond quick fixes. It ensures clients not only solve immediate issues but extract maximum value from products over time. Both roles are essential—support handles daily challenges, while success fosters continual satisfaction and growth. Understanding this symbiotic relationship is key to a holistic customer experience. Addressing concerns and providing solutions, perfected in support, sets the stage for the success journey. Support isn't a lesser role; it's a stepping stone to a customer-centric future. Let's embrace this journey, shattering stereotypes, and recognising the significance of both roles in shaping a resilient business landscape. Achieving customer success is intrinsically tied to having a robust customer support system. Let's wholeheartedly embrace, appreciate, and empower every member of the customer support team to evolve into impactful leaders within the customer success domain. Share your insights on the matter. 🙂 #CustomerExperience #CustomerSuccess #CustomerSupport #LinkedInInsights
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Customer Lead Growth (CLG). This powerful approach puts the needs and aspirations of your customers at the forefront of everything you do, revolutionizing the way you approach customer success and driving unparalleled growth.
Today, I'm excited to share my thoughts on Customer Lead Growth (CLG) and its transformative power for hyper-growth companies. As a seasoned executive in the CS field, I've seen firsthand how CLG can revolutionize the way we approach customer success and drive unparalleled growth. At its core, CLG is a customer-centric approach that puts the needs and aspirations of our customers at the forefront of everything we do. It's about creating a culture where every single employee is obsessed with delivering exceptional experiences that delight, engage, and empower our customers. As CS leaders, it's your responsibility to build strategies that prioritize customer satisfaction and well-being. Working closely with your teams to ensure that every touchpoint, from onboarding to support, is designed to meet the unique needs of our customers. By doing so, you create an environment where customers feel valued, heard, and understood. However, CLG isn't just about meeting customer expectations; it's about exceeding them. We must continuously seek ways to innovate and improve, always pushing the boundaries of what's possible. This means investing in cutting-edge technology, leveraging data to anticipate customer needs, and fostering a culture of experimentation and continuous learning within your CS team. Customer Success plays a critical role in owning the CLG initiative, working collaboratively with other departments to ensure seamless execution. They must be the voice of the customer, championing their needs and advocating for their interests throughout the organization. By doing so, we maintain a laser-like focus on customer-centricity, ensuring that every decision we make is informed by the needs and aspirations of our customers. The impact of CLG on a hyper-growth SaaS company cannot be overstated. By placing the customer at the heart of everything we do, we create a foundation for sustainable growth that sets us apart from the competition. Our customers become raving fans, evangelizing our brand and products to their networks, driving referrals, and fueling our expansion. In conclusion, CLG is more than just a strategy – it's a movement. It's a call to action for all of us in the SaaS community to rally around our customers, to listen to their stories, and to create experiences that inspire and uplift them. By embracing CLG, we not only drive growth and profitability but also cultivate a culture of customer obsession that will propel us forward for years to come. I look forward to hearing your thoughts on this exciting topic! #CustomerLeadGrowth #SaaS #CustomerSuccess #strategicleadership
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🔥 Sales Performance Expert & Speaker 🎤 | Transforming Sales Talent into Elite Dealmakers | Bigger B2B Deals in Half the Time
🚀 Transforming Challenges into Opportunities: A Journey in Customer Experience 🚀 Every sales leader knows that the path to success is rarely a straight line. Recently, my client's team faced a significant challenge: their customer experience faltered, impacting our sales results. We realized that their clients were feeling disconnected, which was reflected in our sales pipeline. The solution? They needed to shift their focus from just closing deals to genuinely understanding and enhancing the customer experience. First, we conducted a thorough analysis of our customer interactions. We listened to feedback, identified pain points, and mapped out the customer journey. This provided them invaluable insights into where they needed to catch up. Next, we implemented a customer-first approach across the sales engagement process. We trained this highly ambitious team to engage with clients in transactions and commercial partnerships based on value. This shift in mindset was crucial. We also introduced regular check-ins with their clients, ensuring they felt valued and heard throughout their buying journey and relationship. This simple act of communication made a world of difference. The results? We saw a remarkable increase in customer satisfaction and, ultimately, a boost in sales. 🚀 We transformed the approach by prioritizing the customer experience and strengthened the focus, engagement, and relationships. Remember, it’s about closing deals and building lasting associations and partnerships. If you're facing similar challenges, I encourage you to take a step back and evaluate your customer experience. What can you do differently to create a more meaningful connection? Let’s share our experiences! I’d love to hear how you’ve tackled customer experience challenges in your organization. If your team wants to revitalize your strategies to a more customer-experienced approach, I would be happy to discuss how we helped this transformation in attitude, focus, and results. Book an appointment, and let's get the numbers soaring. 💬 Comment below with your insights! Let's create your extraordinary. Leon Dealmaker Mentor #CustomerExperience #SalesSuccess #LeadershipDevelopment
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🌟 **Customer Success vs. Customer Support: Do You Know the Difference?** 🌟 In today’s customer-centric landscape, it’s crucial to understand the distinct roles of Customer Success and Customer Support. While they might seem similar, they serve different purposes in nurturing customer relationships. 🔍 **Customer Support**: Think of it as the reactive superhero! They’re here to troubleshoot problems and provide solutions when issues arise. Their focus is on resolving immediate challenges and ensuring customers can effectively use the product. 🌱 **Customer Success**: This is the proactive partner in your customer journey! Customer Success Managers work to understand your goals and help you achieve them, guiding you toward maximizing the value of the product long-term. Their aim is to foster loyalty and drive growth. So, how do you see these two areas playing out in your organization? Are they aligned or operating in silos? Let’s spark a conversation! Share your thoughts below! 👇💬 #CustomerSuccess #CustomerSupport #CX #CustomerExperience #GrowthMultiplier
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I've seen a definite shift in the roles and responsibilities of #customersuccess teams going into 2024. The "do more with less" edict has prompted a shift in responsibilities, with CS teams being integrated into #revenue-focused functions headed by Growth Officers or Revenue Officers. I'm not saying it's a bad thing. You can't have revenue #growth (#retention + #expansion ) without success, but pushing someone like a CSM or Onboarding Specialist to be more "commercial" comes with its risks. Here's my assessment of skills required for CS teams in 2024, along with an estimated percentage distribution of their day-to-day responsibilities. Do you agree? 1️⃣ Revenue Generation (25%): That's a big number now! - Identifying #upsell and #crosssell opportunities. - Collaborating with sales teams on expansion strategies. 2️⃣ Product and Industry Knowledge (15%): - Staying updated on product developments. - Understanding industry trends and challenges. - Providing insights to customers on maximizing product value. 3️⃣ Data Analysis and Metrics (15%): - Analyzing customer usage #data for insights. - Monitoring key performance indicators (#KPIs ). - Utilizing data to inform strategic decisions. 4️⃣ Training and Onboarding (10%): - Conducting product training sessions. - Assisting with customer onboarding processes. - Ensuring users are proficient with the product. 5️⃣ Customer Feedback and Improvement (10%): - Gathering and analyzing #customerfeedback. - Collaborating with product teams to address issues. - Contributing to product improvement discussions. 6️⃣ Cross-Functional Collaboration (5%): - Collaborating with #sales, #marketing, and #product teams. - Acting as a liaison between customers and internal stakeholders. - Ensuring a cohesive customer experience across departments. 7️⃣ Risk Management (5%): - Identifying and mitigating customer risks. - Addressing potential issues proactively. 8️⃣ Customer Advocacy (20%): - Building and nurturing #customerrelationships. - Encouraging positive customer testimonials and references. - Facilitating customer success stories and case studies. The key takeaway is that CS teams now play a more significant role in revenue generation and commercial aspects, requiring a broader skill set encompassing customer advocacy, revenue focus, data analysis, and cross-functional collaboration. The ability to balance these responsibilities will be crucial for success in the evolving landscape of Customer Success in 2024.
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