Steve Randall’s Post

Can your #podcast fill a gap in your industry? I’ve taken some time this summer to launch a bit of a passion project (although it has commercial potential). I’ve been involved in #radio my whole life (from 14 yrs old) and in recent years this has included #communityradio. There are some really good stations out there but also many that struggle with programming, revenue, volunteers etc. So I created a new podcast & website called RADIO CREATORS to address that specific issue - helping community radio stations benefit from best practice from other stations. It’s done better than I could ever have imagined in terms of reaction and downloads. It’s very likely that there is a niche within your industry or interest that is not being served. YOU could fill that gap. I have lots of #podcasting experience but also a decade of writing content for specific verticals and niches. Please DM me if you want to explore how #contentmarketing can help you build a valuable, relevant audience. And if you like radio, then please give the podcast a listen via the link below 🎧 https://lnkd.in/exPhWBRD

Step up your guest appearances for 2024. Appear Everywhere! Make it EASY for Show Hosts to say YES to having you present to their audience. Media Journalist and TV Host - Trudy Beerman preps you to confidently submit your request to be considered as a guest on Podcasts, stages, TV, and more. This 3-day Media Challenge includes resources, checklists, and more to prepare you for your shining guest experience. Going before an audience you did not build means the audience does not know you, and presenting to a cold audience is different from talking to your raving fans. Learn what to expect, how to prepare, and the ideal follow-up post an appearance. We will host a maximum of 20 attendees so I can be fully present and give you the attention needed to have the promised outcome. As a hybrid event, we are ready to host up to five guests in our conference room and up to 15 attendees online. Quick Movers to accept this opportunity will get a discount at registration if you register before January 12. https://lnkd.in/e42Xs8vr

The most popular media channel in the US last year was... Radio 📡 You might be surprised but you shouldn’t be, because this has been the case for decades. Yet how many brands include radio in their marketing or PR campaigns? A decreasing number, because there’s a misconception that radio is dying. But it’s not - the statistics show that almost 4x as many people listen to the radio than what we’ve all been told is ‘the media of the moment’: podcasts. Note that this study doesn’t include the duration of time or quality of attention associated with each media type, but the point still stands... ‘dead’ media isn’t dying. I still get clients who are surprised by the results we get from our radio campaigns, because their expectations are so low due to the misconceptions they have about radio. But the power of broadcast to convey your message is as strong as ever.

Got rejected by publisher? Self-publish Got rejected by radio station? Start a podcast Got rejected by TV? No talent, not attractive, etc? Make videos and post them online. The internet has democratized media and took out the need to get permission from anyone. No need to beg for a seat, build your own table. #contentcreator #socialmedia

After 30 years in the radio industry, I've seen radio evolve and prove its resilience as a broadcast medium: 📻 Reliability: Radio is one of the most trusted sources for entertainment, news, and information in America. Radio is often the first place listeners go in times of crisis because of the relationship with the on-air talent. 📻 Relatability: An enduring strength of radio is its ability to resonate with the heartbeat of communities. Radio stations with local segments are uniquely positioned to invite conversations, make listeners feel connected and involved. This local content differs from the globalized nature of many podcasts. 📻 Reality: In its released update for Q4, Edison Research says podcast listening levels remained steady among Americans aged 13 and older. The biggest share of audio listening time though remains with AM/FM radio, which Edison says had a 36% share of listening time during the fourth quarter. #WorldRadioDay #Radio [Radio Ink Magazine] [Edison Research] [NRB Convention]

What is the role of audio marketing in reaching politically-invested consumers in the U.S.? To capture the true power of audio, we surveyed U.S. adults who are registered to vote and loyal podcast and digital audio listeners to identify how significant the role of audio is in receiving political messaging about the candidates and topics that they care about most. Check out the results here https://hubs.la/Q02hbDrf0 #podcastsforpolitical #politicaladvertising

Can developments in the car industry open up new opportunities for media companies? Discover more in Avid’s Making the Media podcast! #podcast #trends #mediabusiness #mediaindustry #technology #broadcast #avid #makingthemedia #makingthemediapod

A dealing that needs to be addressed. https://lnkd.in/ga-4CXQs #MarketplaceInfluencer #tomishane #podcasts #Podcast #podcasting

Are you tuned in? The audio landscape is evolving, and so are audience habits. 🎧 Nielsen’s The Record, a quarterly deep dive, reveals how Americans spend over four hours daily with audio. Here’s the breakdown: - Radio Rules: 70% of daily ad-supported audio time - Podcast Popularity: 20% - Streaming & Satellite: The rest In cars, radio dominates with over 80% share during daylight hours, reaching diverse audiences. 🚗✨ Even with new channels, audio remains central to the American media diet, especially in a year packed with major events like the Summer Olympics and the presidential election. 🏅🗳️ #AudioTrends #MarketingInsights #Podcasting #Radio #Insights  ......................................................................  Click ESR Research + Follow + 🔔  We work together with you to find the best way to engage your target customers. ...................................................................... Source: Nielsen Picture: Pexels

In a typical day, ad-supported digital audio reaches a third of America; AM/FM radio reaches two-thirds of America; Combined, digital audio and AM/FM radio reach 75% of the U.S. daily.