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For years, the concept of a personalized, omnichannel customer journey has been the gold standard, a pie-in-the-sky idea for many marketers. The beauty of Braze is that the platform makes it possible to actually make this idea a reality. In this video, Anima Hossain, Solution Architect, walks through building an omnichannel journey within Braze, including: 〰  What an omnichannel journey is and its importance in modern customer engagement 〰  Setting up your Canvas 〰  Building an email  〰  Leveraging personalization within your messaging  〰  Segmenting your audience through Audience Paths  〰  Building a web and in-app message  〰  Sending an SMS message Watch Now: https://lnkd.in/gCUV8emm

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