Stone Watson’s Post

Got a tool you never use? Maybe it's because you're not sure how. Stories can be a powerful marketing tool, and you probably have dozens of them rattling inside your head. Learning how to link the story to your offer helps you use this tool. 3 reasons why: #storyselling

In modern branding, attention is the most coveted resource, so speed is everything. But not just any speed—the speed at which your message, idea, or offering becomes personal. This is what I call the Speed of Personal. It’s not enough to just stand out (see my prior post on the Speed of Contrast); you have to connect in a way that feels immediate and deeply personal. In branding, Speed of Personal is about how quickly an idea resonates with someone’s internal narrative, values, and aspirations. It’s the difference between a message that skims the surface and one that dives straight into the heart. Speed of Personal is the art of spiritual connection, not just the typical "needs analysis" or reading them the ingredient panel. It’s when your brand doesn’t just talk to everyone but speaks directly to the soul of your ideal audience. It’s when your offering feels like it was made just for them. When done right, this speed of connection bypasses logic and dives into the realm of feeling—where decisions are truly made. In practical terms, this means crafting messages that don’t just describe but evoke; that don’t just inform but transform the way they think; that don't interrupt but invite. It means knowing your audience so well that you can anticipate their needs, desires, and pain points before they even articulate them. This is also why I hate the term "target audience." These are not targets; they are relationships. By their very nature, they are personal. When you view your audience as a target, you miss the opportunity to connect on a human level. But when you see them as relationships, you understand that the Speed of Personal is essential. If you want a complimentary analysis of your brand's "Speed of Personal", book a call with me! https://lnkd.in/gRHJQSvy

"The goal is not to be creative, the goal is to create." Ok, but why does it have to be either/or? 🤔 Not to tear down another post on this site, but... • When did being creative and thoughtful and intentional become such a four-letter word? • When did we lose the curiosity that drives us to explore and challenge ourselves? • When did we decide that all the writing MUST convince and convert and produce and perform? • When did storytelling become a way to make people buy your stuff rather than a beautiful moment in someone's life that we get to be a part of? I get, we're Professional Hustler Business People here on LinkedIn, but it's happening everywhere. When and why did we stop creating for people? And can we ever get back to it?

New Read, What Now - Interesting reads with Lopsii If you suck at Storytelling, that's a good start! "You're never good at anything until you suck at it first" - Somebody somewhere. Good storytelling makes networking, presenting, marketing, and even forming personal relationships easy. I for sure suck at storytelling but I'm working on it. Here's a good resource that can get you started on fixing your storytelling 😀

To all the copywriting friends that I hit up for writing advice at the start of my business journey, you were right! Read about my road to regaining writing confidence and finally making a childhood dream a reality. #leadershippodcast #leadingladieswholunch #confidencecoach #impostersyndromeexpert

These last few years have seen a fair share of growth in my journey of locking down a process of designing creative decks and constantly pushing my limits to deliver better results. I have very frequently been asked by my peers as to how I go about designing these decks and adding structure to them. Here is my humble effort in the form of a guide to help you navigate the world of creative decks and my personal step forward in writing about my professional journey. I hope you give it a read and feel free to share you feedback with me on the same. #Creativedecks #MediumBlogs #ConceptDecks #Pitchdecks #Events

Unlock the power of collaboration! Let's prioritize teamwork to turn our plans into success stories. #TeamworkMakesTheDreamWork #SuccessAhead #CollaborativeGoals In a world where synergy drives success, prioritizing teamwork is paramount. Together, we'll navigate challenges and triumph in achieving our goals. Let's make success our reality! #Teamwork #SuccessMindset #GoalGetters

🚀"Ready to make your mark in journalism? 📝 Discover essential tips for crafting your first byline submission in this insightful video. From understanding audience to crafting compelling narratives, Tookwings has you covered. Elevate your writing journey with expert insights! Anjali Kochhar #WritingTips #Journalism #TookwingsBlog"

Is video marketing really a waste of time? Let's debunk this misconception! As a keynote speaker and consultant who has presented in 69 countries, I've seen firsthand how video marketing can revolutionize sales and branding strategies. Yet, many professionals still believe it's ineffective. Let's set the record straight. Firstly, video content is not about immediate sales, it's about building relationships. It's a tool for conveying your brand's personality, showcasing your expertise, and engaging with your audience on a deeper level. Secondly, video marketing is not a one-size-fits-all solution. Just like any other marketing strategy, it requires careful planning, execution, and analysis. The key is to understand your audience and tailor your content accordingly. Thirdly, the notion that video production is expensive and time-consuming is outdated. With tools like Canva and Tutorai.me, creating high-quality videos has never been easier or more affordable. Lastly, video content is a powerful SEO tool. Platforms like YouTube are search engines in their own right, and Google loves video content. When used correctly, video can significantly boost your online visibility. So, is video marketing a waste of time? Absolutely not. It's a versatile, accessible, and effective tool that every business should consider. What's your take on this? Have you had success with video marketing? Share your experiences in the comments below. If you found this post insightful, feel free to share it with your network. #VideoMarketing #DebunkingMyths #MarketingStrategy

❤️❤️If you are having a Bad day then please do watch this Video❤️❤️ Humanity is always the Key to connect yourself with people whom you want to help. This Video will make you Understand the message⬇️ Credit-This Video has been taken from Social media and all Credit goes to the owner of this Video #marketing #whatinspiresme #future #innovation #teamwork #motivation #success #collaboration #writing #growth