Exciting Times in Luxury Hospitality: Barry Sternlicht and Ian Schrager Are Redefining the Future
The hospitality world is alive with innovation as two legendary visionaries—Barry Sternlicht and Ian Schrager—reshape the industry with bold new ventures.
Barry Sternlicht, the creative force behind W Hotels and the Heavenly Bed, is reviving the iconic Starwood Hotels brand under his SH Hotels & Resorts umbrella. Known for his obsession with detail and trendsetting ideas, Barry's return to Starwood reflects his passion for designing experiences that elevate hospitality. With brands like 1 Hotels, Treehouse Hotels, and Baccarat Hotels & Resorts, he’s poised to redefine luxury for a modern audience, setting ambitious goals with properties in Saudi Arabia, Rome, and beyond. https://lnkd.in/ehJePykS
Meanwhile, Ian Schrager, the father of boutique hotels and creator of the legendary Studio 54, is championing inclusivity with his PUBLIC, an Ian Schrager Hotel brand. After disrupting the high-end market with Marriott's Edition, Ian’s pivot to accessible luxury is a statement of his commitment to creating spaces where everyone feels welcome. His mantra, "Luxury is not about material things—it’s a feeling," resonates deeply in today’s world.
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Both pioneers are trailblazing in an era where lifestyle is the fastest-growing sector in hospitality. From Barry’s design-driven sustainability at 1 Hotels to Ian’s dynamic spaces that invite connection and creativity, they are proving that innovation is the key to staying ahead in an increasingly competitive industry.
These stories remind us that the essence of luxury lies in crafting unique, meaningful experiences. As someone deeply passionate about hospitality, I find their journeys inspiring and a testament to the transformative power of visionary leadership.
What do you think about their new directions? Are we witnessing a new golden age of hospitality innovation? Let’s discuss!
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Proven Sales Leader with 10 years hotel sales experience in the hospitality industry.
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