In the 2024 General Election Stonehaven's MRP projection proved to be the closest of all 13 major models published. 🗳 Congratulations to our Data & Insight team, who over the last 2 years have built Stonehaven's inhouse modelling capability. Our Head of Data Luke Betham and his team predicted: ▶ Labour 420 (Vs actual 412) ▶ Conservatives 115 (121) ▶ Lib Dems 67 (71) ▶ SNP 22 (9) ▶ Plaid Cymru (4) ▶ Reform 2 (4) ▶ Green 1(4) The results recorded showed a combined total difference of just 36. But this isn't the only way Luke and his team use MRP at Stonehaven. The value extends beyond projecting election outcomes. It a powerful tool to underpin policy and issue-based thinking and campaigns. This is how Stonehaven uses MRP for client challenges. Taking the learnings and validations from election results, we have built a deep understanding of the UK population and where they stand on key issues shaping industry, society and politics. This knowledge underpins the advice Stonehaven gives to clients on how and where to run campaigns, best connect with different audiences around the UK, and drive better outcomes for clients. If you want to find out more, please get in touch.
So very impressive! Many congrats everyone
Account Director & Head of Research at Field Consulting
4moVery impressive work — just like 2019! Well done Pandora Lefroy, Luke Betham and all involved.