Store Brands’ Post

In 2023, a number of retailers and grocers including Kroger, Whole Foods Market, and Target aggressively promoted their respective private label offerings direct to consumers in a brand-building effort more common to GPG brands. So what's next? And what steps can retailers and grocers take to further enhance their efforts and continuing raising the profile of private labels. https://lnkd.in/euGbWUHJ #privatelabel #retail #grocery

Interesting development for brands in the battle vs. private label. The longer-term question remains: Will enough consumers be aware of these tie-ups to impact the branded version significantly? Will it mainly affect sales for those who split their shopping between conveniently placed #aldi and #waitrose stores? #brands #retail #consumerbehavior

Playing an ever-growing role within the aisles of dollar stores are private label products. Leading retailers in the channel have grown their respective assortments in recent years by developing items that are something other than name-brand equivalents. This continued effort is not only providing high-value items to consumers but also offering points of differentiation for each retailer. #dollarstores #privatebrands

❤️ Grocery Dive and Peyton Bigora + Catherine Douglas M. ❤️ Insightful read here.. We're overdue for brands to provide real consumer value. Time to meet (no, EXCEED) your consumer's expectations with a value proposition that is both compelling and genuine. ESPECIALLY, if at the end of the day, your brand really isn't all that different vs Private Label. #GroceryIndustry #ValueExchange #BrandStrategy

"🎯 Daily Harvest launches at Target 🚀 The expansion into 250 of the mass merchant’s stores comes as the DTC food brand builds out its wholesale footprint with retailers like Costco and Wegmans. 🛒🥦🍓 #DailyHarvest #Target #RetailExpansion #HealthyEating #DTC" by Retail Dive about Target

Dollar Stores Get Serious About Private Label Investments - https://lnkd.in/eRvEVAKv Stores Get Serious About Enhance Product Lines with Major Private Label Investments In recent years, dollar stores have turned their attention to expanding their confidential offerings, aiming to attract a broader customer base and increase profitability That strategy is this business comes at a time of changing consumer behavior and#Dollar Stores #marketing #Private Label Investments #Private-Label #private-label products #retailers

Private brands continue to provide outsized value to retailers: “House brands proved especially popular as inflation soared in 2021 and 2022, with retailers adding a slew of new brands to their portfolios and executives making a point of highlighting their private label penetration on earnings calls. Last year, store brands accounted for a record 20.7% of grocery unit sales, according to the Private Label Manufacturers Association.” Trend Overview provided by Grocery Dive , reported by Sam Silverstein #privatelabel #ownedbrands

𝗚𝗿𝗼𝗰𝗲𝗿𝘆 𝗢𝘂𝘁𝗹𝗲𝘁 𝗟𝗮𝘂𝗻𝗰𝗵𝗲𝘀 𝗣𝗿𝗶𝘃𝗮𝘁𝗲 𝗟𝗮𝗯𝗲𝗹 𝗣𝗿𝗼𝗴𝗿𝗮𝗺 Grocery Outlet, the extreme-value retailer, has announced its entry into the private label market with the introduction of 'GO Brands'. Key Facts: • Three new private label lines: SimplyGO, GO Home & Haven, and GO Paw & Pamper • 100 new private label SKUs to be available by end of 2024 • Products include grocery basics, household essentials, and pet items • Roll-out begins this month, with pet products launching in 2025 According to Grocery Outlet's CEO, RJ Sheedy, this initiative aligns with their mission to provide quality products at competitive prices. The company, which operates over 520 locations across 16 states, ranks 66th on Progressive Grocer's 2024 list of top food and consumables retailers in North America. This development represents a significant expansion of Grocery Outlet's product offerings and business model. | Progressive Grocer https://lnkd.in/enB9SgGg #retail #supermarkets #grocery #privatelabel #storebrands #pet

As 46% of shoppers plan to buy somewhat more or much more private label brands over the next year, the increasingly complex #Grocery environment is pushing retailers to rethink their short- and long-term planning. Join our Grocery Channel Virtual Event from July 31 to August 1 to learn how traditional grocery is merging with other channels and how retailers are adapting their strategies over the next five years. Reserve your seat: https://loom.ly/7t5LTf8 #Retail

Delighted to share the coverage of our recent article in the #usa as Mark Field. and Deena Pitzele look at the strategy behind Walmart latest brand better good #foodanddrink #groceryretail #privatebrands #grocery #privatelabel #branstrategy