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Are gated demos a smart strategy or a missed opportunity? That’s the dilemma many are facing. After analyzing 535,763 demo sessions across 50 companies, here’s what we found: ▶ Gated demos convert 43% of engaged users into leads ▶ Partially gated demos experience a steep drop-off, with a conversion rate of just 4.99% ▶ Ungated demos have the lowest conversion rate at 0.30%, as the form comes after the demo If you're weighing the pros and cons of gating your demos, check out our latest report on the Plot - a weekly column where we share data-driven insights and GTM best practices. Link in the comments👇 #SundayScoop by #Storylane #InteractiveDemos #ThePlot

How do gated demos affect lead conversion? After analyzing 535,763 demo sessions across 50 companies, here's what we found: ► Gated demos convert 43% of engaged users into leads ► Partially gated demos experience a steep drop-off, with a conversion rate of just 4.99% ► Ungated demos have the lowest conversion rate at 0.30%, as the form comes after the demo If you're weighing the pros and cons of gating your demos, check out our latest report on the Plot - a weekly column where we share data-driven insights and GTM best practices. Link in the comments👇🏻 #SundayScoop by #Storylane #InteractiveDemos #ThePlot

When do single-flow demos make sense? After analyzing 8,800 sessions across 40 demo flows, we found: If you can showcase your product in 12 steps or fewer, a single-flow demo is your best bet. Why? 👉 Single-flow demos with 12 or fewer steps achieve a 34.66% completion rate 👉 Single-flow demos with over 12 steps see only a 14.62% completion rate Our data shows a clear negative correlation between step count and completion rate. Keeping your demo focused and under 12 steps more than doubles your chances of viewers finishing it. For more insights on single vs multi-flow demos, check out our latest report on the Plot—our weekly column where we share data-driven insights and GTM best practices. Link in the comments👇 #Storylane #InteractiveDemos #ThePlot #SingleFlowDemos

Do gated demos keep viewers hooked? After our analysis of 535,763 demo sessions, we found: ▶ Gated demos have the highest average time spent per user at 2m 26s ▶ Ungated demos have users spending an average of 1m 22s ▶ Partially gated demos only lead to 44s of average time spent For more data on gated vs. ungated demos, check out our latest report on The Plot—a weekly column where we share data-driven insights and GTM best practices. Link in the comments👇 #SundayScoop by #Storylane #InteractiveDemos #ThePlot

When do multi-flow demos make sense? After analyzing 8,800 sessions across 40 demo flows, we found: If your product showcase requires more than 12 steps due to its complexity, multi-flow demos are your best bet. Why? 👉 The first flow of a multi-flow demo achieves a 47.79% completion rate, more than double that of single-flow demos (22.63%) 👉 The second flow of a multi-flow demo maintains a 27.34% completion rate, outperforming single-flow demos by 1.2x 👉 Multi-flow demos with 3 flows (totaling 32 steps) still see higher completion rates than single-flow demos with fewer steps Breaking down demos into smaller, manageable flows keeps users more engaged—even with more steps! For more insights on single vs multi-flow demos, check out our latest report on the Plot—our weekly column where we share data-driven insights and GTM best practices. Link in the comments👇 #SundayScoop by #Storylane #InteractiveDemos #ThePlot

Juggling multiple tabs while creating demos can get frustrating. So, how can you streamline the demo creation process and save time without switching back and forth? Introducing Multi-Tab Capture. With this feature, you can capture screens across multiple tabs to build demos smoother and faster than ever before. Luka Kankaras is here to tell you more about it👇 #Storylane #InteractiveDemo #ProductDemos

When do multi-flow demos make sense? After analyzing 8,800 sessions across 40 demo flows, we found: If your product showcase requires more than 12 steps due to its complexity, multi-flow demos are your best bet. Why? 👉 The first flow of a multi-flow demo achieves a 47.79% completion rate, more than double that of single-flow demos (22.63%) 👉 The second flow of a multi-flow demo maintains a 27.34% completion rate, outperforming single-flow demos by 1.2x 👉 Multi-flow demos with 3 flows (totaling 32 steps) still see higher completion rates than single-flow demos with fewer steps Our data shows that breaking down demos into smaller, manageable flows keeps users more engaged—even with more steps! For more insights on single vs multi-flow demos, check out our latest report on the Plot—our weekly column where we share data-driven insights and GTM best practices. Link in the comments ⤵ #Storylane #InteractiveDemos #ThePlot

To gate or not to gate. That’s the looming question and demos are no exception. After analyzing about 535,763 demo sessions across 50 companies, we found: ▶ Ungated demos had the highest engagement at 19.4% ▶ Partially gated demos had an engagement rate of 15.5% ▶ Gated demos had the lowest engagement at 9.2% If you're considering gating your demos, check out our latest report on the Plot - a weekly column where we share data-driven insights and GTM best practices. Link in the comments👇 #Storylane #InteractiveDemos #EngagementRate

Want to double your demo engagement rate? Storylane’s text input triggers might just be what you need. This simple, yet underutilized feature: 👉 Prevents demos from becoming a mindless click-through chore 👉 Turns passive viewers into active participants 👉 Allows users to get a hands on, lasting experience of your product Hear more from Jackson Eldridge here👇 #Storylane #InteractiveDemos #ProductDemo

3 practical tips from our VP Niccolò! 🤗