Strapworks’ Post

When deciding on the packaging for your product, one of the most important aspects that you should consider is its shelf appeal. Now, if you saw a plain, white box of tea with minimal shelf appeal, you would likely just walk past it without batting an eyelid. But what if you saw this tea packaging? The colours, the branding, and the tidy shape are all spot on. I don’t know about you, but this would certainly make me stop. What parts of packaging do you find the most engaging when browsing a supermarket?

Never forget what it is you are trying to sell. If you follow my post regularly, you’ll know my opinions on the contemporary Craft Beer fixture and how I feel that it’s making many of the mistakes the Alco pops of the early 90s did. That is until I saw this rather punchy new addition … #BrandDesign #PackagingDesign #Packaging #Marketing —————————————— If you like this post then subscribe to my monthly newsletter. The aim of this is to give advice to brand owners and marketeers who are looking to make their branding & packaging design more relevant. 👉 https://lnkd.in/ep3uG9kv —————————————— Click the 🔔 on my profile to stay up to date and/or share with your network. ——————————————

Never leave a strong brand unattended in your car. It will encourage crime. This week, my friend and associate, Richard Stone, had his car broken into. They went through everything but only nicked two items: 2 tins of house paint. But not just any house paint. Two full tins of very expensive Farrow & Ball paint. Who would have thought it - posh paint which has real swag value. I’m sure it will get readily snapped up down the local wine bar. I use Farrow & Ball as a brief case study in my ‘Brands Distilled’ gallery. Why? Because they deliver ‘strong brand status’ against all my criteria (see Brand Compass - A guide to Building Strong Brands). And against the ultimate indicator (Enterprise Value), the numbers speak for themselves. First sold in 2014 for £275m it was then sold again in 2021 for £500m. PS: I have never used F&B paint but I know there used to be dark mutterings about its ease of use. I refer to this in the Brands Distilled Gallery. I’ve updated my research and will update my copy as I believe they have addressed this issue. In fact, what I read reflects very well on the brand - they listened and made some changes but would not compromise on the vital brand connection point - finish and colour. I’d love to do a deeper study on this brand - so if anyone is listening at F&B, do get in touch!  #brandstrategy #brandstrategymatters @ClareDunbar @farrowandball

Although it's what's inside that counts, don't discount creative packaging as part of your branded promotions. Colors, shapes and textures capture attention in a stack of envelopes and other packages. When that happens, you've already won because they noticed your brand. Of course, what's inside has to be of value too. A grand package with a cheap refrigerator magnet inside is a letdown. That doesn't mean your promo has to be a budget buster – just relevant, practical and keepable. Want to talk creative packaging? Send me a line. #brandedpromotions #packaging #branding

Get creative with your branded merchandise! Who says merch can't be surprising (and seriously useful)? Let's be honest, t-shirts and mugs are promotional product staples, but sometimes you gotta think outside the box. I'm talking about merch that sparks genuine delight and leaves a lasting impression. Imagine handing out seed packets printed with your company logo at an eco-friendly event. Talk about planting the seeds (pun intended!) for brand loyalty. Or how about keeping attendees at a tech conference juiced with custom-branded portable phone chargers? They'll be thanking you every time their phone's about to die (and seeing your logo in the process). What are some creative promotional product ideas you've seen or used? Let's hear those off-the-wall suggestions in the comments! The goal? Merch that gets used, not tossed in a drawer. Let's make those marketing dollars count!

We have seen that a good way to have some fidelity to client's is to be associated with a word. For example; Apple to prestiguous or Volvo to Safetiness. (More example on my profile). BUT, THERE IS ANY OTHER BRANDING STRATEGY 😬 ? YES, THERE IS 😮 . Another form of Branding is instead of being associated with a word, but with to a product. For example in Spain the Sandwich bread is not call Sandwich bread instead is called Bimbo bread. AND, WHY? BIMBO is a food manufacture comapanies, so when they star selling this product, there wasn't many other competitors selling the same product, so people star associated the product to the brand and star calling the product as Bimbo Bread. Also influenced in this association how big the logo was in the packaging as we can see in the photo. Tomorrow more exaples: Let me know if you want to share more examples: #BRANDING #BIMBO #PANDEMOLDE #SANDWICHBREAD

Everyone loves a nice snack, so why not offer your clients some jelly beans branded with your logo, and their taste buds will remember you? The sweeter news is our jelly bean packs have dropped from $4.50 to just $3.60 per pack (100 pack minimum order). The amazing thing is you can choose the jelly bean colours that match your branding. Choose one colour, choose two, or three, or have them all. The choice is yours. Colours below. This type of gift is a great way to show your appreciation, and it also provides a tasty and enjoyable experience for your clients. The strategy has been used by businesses for many years to build up a connection with clients. Branded merchandise is a great way to get your brand out there and make your clients feel appreciated at the same time. Offering your clients a sweet gift that doubles as advertising for you, will increase the chance that they will use your services again and again. Order her: https://lnkd.in/gZicjVxc

Wondering which print method to choose for your merch? With a smorgasbord of choices, it can be overwhelming. Today we're making it easier for you by sharing the 10 most popular methods. https://lnkd.in/gjQj3cmi

While basic promotional items like pens, caps, and mugs are always popular, the real challenge comes when clients want to stand out from their competitors. This can only be achieved through effective branding. Kitchen promo items are the most powerful branding tools because food brings comfort, nourishment, bonding, and joy Let us help you stand out and be remembered for every time someone uses a staple kitchen item.

The Importance of Integrated Packaging and Marketing Services for the Food Industry! In today’s highly competitive food industry, standing out on the shelves is more challenging than ever. Companies need to utilize every tool at their disposal to ensure their products not only catch the consumer’s eye but also meet their needs effectively. PackagingMarket.net, a leader in providing high-quality packaging solutions, has taken a significant step by offering integrated marketing services specifically tailored for food companies. This article explores the importance of this comprehensive service and how it can benefit businesses in the food industry. Enhancing Brand Visibility One of the primary advantages of combining packaging and marketing services is enhanced brand visibility. Packaging is often the first point of contact between a product and a consumer. High-quality, attractive packaging can grab attention, but without a strategic marketing approach, it might not reach its full potential. By integrating marketing services, PackagingMarket.net ensures that the packaging is not only visually appealing but also part of a broader strategy to increase brand recognition and consumer engagement. Streamlined Processes and Consistency When packaging and marketing services are handled by separate entities, there is a risk of inconsistency in the brand message. PackagingMarket.net’s integrated approach eliminates this issue by ensuring that the packaging design aligns perfectly with marketing campaigns. This consistency helps in building a stronger brand identity and streamlining processes, saving time and reducing costs. Custom Solutions Tailored to Business Needs Every business is unique, with specific needs and goals. PackagingMarket.net offers custom solutions that cater to these individual requirements. Whether it’s creating eye-catching packaging for a new product launch or developing a comprehensive marketing strategy to boost sales, their team of experts works closely with clients to deliver tailored solutions that drive success. Competitive Advantage In the crowded food market, gaining a competitive edge is crucial. Companies that leverage integrated packaging and marketing services can differentiate themselves from competitors. By providing both high-quality packaging materials and effective marketing strategies, PackagingMarket.net enables businesses to create a cohesive brand experience that resonates with consumers and encourages loyalty. Improved ROI Investing in integrated services can significantly improve return on investment (ROI). High-quality packaging reduces waste and damages, while effective marketing increases sales and brand loyalty. PackagingMarket.net’s competitive pricing ensures that businesses get the best value for their money, maximizing the impact of their investment. #FoodIndustry #Marketing #PackagingMarketNet #CustomerSuccess #PackagingMaterials #MeetTheTeam #Sustainability #PackagingSolutions