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In just 6 weeks, we'll be entering the peak period where 60-65% of political ad dollars flood the market. For non-political advertisers, this surge can significantly impact CPMs, ad inventory, and overall campaign performance. What This Means for Your Ad Strategy: 🥊 Increased Competition: With a substantial influx of political ads, the demand for ad space skyrockets, leading to higher CPMs. 🛒 Ad Inventory Constraints: High demand can result in limited ad inventory. Plan and secure your ad spots early to avoid missing out. ⚙️ Strategic Planning: To navigate this period effectively, ensure your campaigns are well-optimized and flexible. Adjust bids and budgets as needed to stay competitive. Why CTV is Your Best Bet: Unlike linear TV, CTV advertising won't face the same inventory constraints during the political ad surge. With its vast and flexible ad inventory, CTV provides a more stable and efficient platform for your campaigns. Strategus is here to help you navigate these challenges. Don’t let the political ad surge catch you off guard—get in touch with us today! #DigitalMarketing #PoliticalAdvertising #CTV #ConnectedTV #OTT

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