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Unlock new opportunities & maximize reach with CTV. ~94% of US households were reachable through programmatic CTV advertising in 2022. ▶️ https://buff.ly/3qrgmIa #ctvadvertising #ctvtrends #ctvads #ctvadvertisingtrends

CTV will take over advertising in short order. Combining digital tracking and attribution, with a high value TV experience is something advertisers are willing to pay for. We charted the budget shifts to CTV from other forms of media below. The biggest loser? Linear TV of course. #marketing #advertising

There’s a reason why CTV advertising is getting so much attention in 2024: it provides a powerful advertising opportunity that has only increased in importance related to the demise of third-party cookies. By leveraging the unique strengths of CTV, advertisers can navigate the challenges ahead, transforming obstacles into opportunities for innovation and growth. Learn more in our blog 'Embracing Healthcare’s Future: How CTV Advertising Shines in a Cookieless World' → https://lnkd.in/eb9C4Ke4

With the right strategy, Connected TV can maximize your advertising performance and outcomes. Get ahead of the curve to master the powerhouse performance channel marketers can't afford to ignore. Join experts from tvScientific, Vibe.co, Moloco, and Singular for a live webinar about mastering CTV advertising strategies on September 24. After the session, you’ll walk away knowing: 📈 Best practices for CTV campaign setup 📈 How to choose the right partners and platforms 📈 Common pitfalls you can avoid 📈 How to tackle CTV attribution 📈 Winning strategies for CTV success 📈 Develop compelling creatives for the big screen ...and more! Ready to leverage CTV? Save your spot now: https://hubs.la/Q02PB_cF0 #CTV #CTVAdvertising #PerformanceTV #PerformanceAdvertising #Attribution #Advertising #AdTech

A new forecast from Advertiser Perceptions projects 16.2% U.S. ad spend growth for connected TV in 2024, boosted by political advertising and the Olympics. However, while still one of the fastest-growing media channels in the U.S., CTV faces competition for ad dollars from social media, where marketers are expected to keep investing against short-form video formats.

43% of US advertisers are pulling spend from linear TV to increase investment in programmatic CTV advertising, per November 2023 data from Proximic. Per emarketer’s forecast, Programmatic advertising will account for 84.2% of the $32.09 billion going toward US CTV video ad spend in 2025. This shift underscores the accelerating transition from traditional linear TV to programmatic CTV advertising, reflecting changing consumer behaviors and the growing importance of data-driven ad strategies in the media, tech, and advertising industries. #marketing #advertising #CTV

Almost every household has at least one CTV device! 😲 Download our latest ROI Genome Flash and learn how to successfully incorporate CTV advertising into your marketing mix. https://lnkd.in/dYUsqwq5 #CTVads #connectedTVadvertising #commercialanalytics #revenuegrowth 

CTV: A Big Theme in 2024 as CES Opens #CES starts today, ad it's clear that Connected TV (CTV) advertising will continue to be a big deal this year. • Experts say that US #CTV ad spending will jump by 22.4%, reaching over $30 billion by the end of 2024, according to eMarketer. • Dentsu and BIA are even more optimistic, expecting 30.8% and 39.5% growth rates. • DoubleVerify found that 63% of marketers plan to increase their CTV ad spend in 2024, demonstrating advertiser confidence in its effectiveness. Big events like the 2024 US Presidential Election and the Summer #Olympics are expected to increase CTV ad spending. Ensure your brand is seen in the most premium ad spaces in these key times. Founded on a strong foundation in video, Teads has consistently stood at the forefront of the advertising industry, delivering high-quality ads to advertisers. Our global reach is our strength, with a comprehensive CTV platform that offers over 50 billion unique advertising opportunities each month worldwide. Check out our latest Talks With Teads segment with Brad Stockton, SVP of Video Innovation at dentsu, who shared valuable insights on the rise of CTV and its implications for advertisers and brands: https://hubs.li/Q02fDh480

Are you increasing your investment in CTV advertising in 2024? If so, you're not alone. Addressable video is quickly rising in importance as linear 📺 and traditional digital channel budgets make way for the dominance of CTV. With advertisers ramping up investments in CTV this year, it's clear that the era of traditional linear advertising is undergoing a seismic shift. Our 2024 State of Programmatic report found that where CTV budgets are being increased, 43% of advertisers are pulling from Linear TV budgets. For more programmatic advertising insights download our State of Programmatic Report ➡ https://lnkd.in/erTbFuJc #programmatic #programmaticadvertising #ctv #ctvadvertising #marketinginsights

CTV is rapidly becoming a crucial part of advertisers' media strategies, but many are struggling with measurement and attribution. A recent ADWEEK and MNTN study reveals that 75% of U.S. CTV advertisers feel confused by the various attribution methods available. While 78% of respondents report increased CTV ad spend, the need for CTV-specific attribution solutions is pressing, with 30% identifying it as their biggest challenge. 📊 #AdSpend #Advertising #CTV