Strategic PM’s Post

The #1 hack for business growth that actually works? Hire people who’ve already done what you’re trying to do That’s it I’ve built companies that have hired over 600 people and hit 7 figures. And the one thing that consistently accelerates growth faster than any hack out there? Get experienced people in the door If you want to build a 7-figure company, don’t try to figure it all out yourself Get someone who’s been there, who’s worked at that level and knows what it takes And if you can’t afford that person yet? No problem. Get as close as you can Maybe you can bring in someone who’s helped build a high-performing 6-figure company Let them help you scale to that point Then, when you hit your next roadblock, you’ll be in a better position to bring in someone who can push you even further The thing is, you don’t know what you don’t know You need people who know more about certain things than you do That’s how you get to the next level. Period.

We sold our business in 2023 and can attribute a lot of our decision to sell our business to mistakes my partner and I made that eventually led to some pretty serious burnout for both of us. In retrospect, what is the number one thing we did wrong? Not hiring for a key senior team member position (i.e. company leadership) early enough.  𝗔𝗻𝗱 𝘄𝗲 𝗱𝗶𝗱 𝗶𝘁 𝗺𝘂𝗹𝘁𝗶𝗽𝗹𝗲 𝘁𝗶𝗺𝗲𝘀. I was a numbers guy who followed his numbers too much versus also weighing in with gut feelings and instinct.  In 2021, we had a person that we were almost 100%+ certain would be a great technical manager/leader but her salary was 15% over our budget. We stood hard to our budget and in the end it ended up costing us way more in time, money, and stress.  💡 Not hiring senior enough earlier on in our business growth trajectory cost us 𝘁𝗶𝗺𝗲, 𝗺𝗼𝗻𝗲𝘆, 𝗮𝗻𝗱 𝘀𝘁𝗿𝗲𝘀𝘀 by: 1. Requiring the us to get through more things by brute force. 2. Requiring us to stay too in the weeds of the business. 3. 1 + 2 cost us money by consuming time that should have been spent on strategic initiatives, marketing, and sales. All things that I enjoy doing. 4. All of the above led to burnout as there weren’t enough hours in the day. In short, the stress and financial returns from the business became too out of balance. Take a risk and make that/those scary hires that will propel your business to the next level. It could save you a lot in the long run. What business growth lessons do you have to share so others can learn from your mistakes? Drop your thoughts in the comments below. 👇

I haven't encountered one thing in business that can't be overcome. Lean into a person, a friend, a tool, or a new approach. Building a business is hard. For many reasons. The biggest is how passionate we are about this incredible thing that we think will help everyone. Then when we get crickets, it is disheartening. This is when you let those little voices of self-doubt creep in. Don't. Keep them out. What are you struggling with? Sales, profit, collections, staffing? All of those are overcome multiple times daily. You got this. Just be humble and reach out to someone you know or even a stranger who seems to be killing it in your issue realm. Surprisingly, most good people feel great helping others. So try. You can do it. You had the nerve and courage to launch. Thats the hard part. Now just work out the details. Nothing you are facing is new or hasn't been resolved millions of times. So go kill it. You are more than good enough. I see it happen daily.

Hope is not a strategy. You can’t run your business based on where you hope it will be. You have to run it based on where it is today. That means evaluating your realized pipeline (not just gut feelings about what may happen). And building your team based on that pipeline, focusing on increasing utilization during the growth phase before expanding. Your people are more resilient than you think—they’ll rise to the challenge when things get busy. If you hire based on future hopes without grounding decisions in reality, you risk overextending your firm. You’ll bring on more people, expecting continuous growth. But when it slows or dips, hope won’t pay the bills. You’ll end up in survival mode, scrambling to react. Don’t let hope blind you. It can motivate you and keep you positive. But you can’t let it run your business.

Hey team, lets talk about the biggest impact on your business growth! You’ve probably heard the saying 'better the devil you know.' When this is applied to how the interpersonal issues are handled, it means you end up tolerating bad behavior and poor performance. Ignoring these problems doesn’t solve them; it just creates a toxic environment that hurts everyone’s morale and productivity. To ensure your business continues to thrive, I am here to help you address these challenges proactively.  My modus operandi is simple: with minimal disruption and utmost sensitivity, I help you embrace change and introduce innovative ideas and solutions to your workplace culture. I can help your business reach its full potential by enabling its people to reach theirs! Taking a calculated and informed risk, along with moving beyond the 'better the devil you know' mindset, might be just what your business needs to grow. Give me a call for a free consultation at 0424 770 778. Veronica Wrigg Unity Creators 0424 770 778

🚀 Unlock Your Potential with the Right Team!  Administration frees up mental bandwidth.  Labor frees up physical energy and time.  When you hire administration, it gives you peace.  When you hire labor, it gives me productivity and profits. Each plays a vital role but from different perspectives. 🗣️ Think about this: By delegating administrative tasks, you gain mental clarity. By hiring labor, you boost productivity and profitability. Both are essential for scaling your business efficiently. Your business growth depends on the right balance of administration and labor. Free your mind and your time, and watch your profits soar. 👇 How are you optimizing your team for success? Share your strategies in the comments below!

One of the hardest things to admit in life and is business is…. There might be a better way It’s easy to get stuck thinking your way is the best or only way - if it ain’t broke don’t fix it mentality - however, don’t let something break before making improvements! Different approaches can lead to better outcomes - more efficient and more effective outcomes. Don’t be afraid to try and see the world of possibilities.

You business isn't growing because: 1. You think you are the company. 2. Not hiring right. 3. Have the wrong systems in place. 4. Do not listen to your customers. 5. Don't have clear vision. Fix these things and you can grow you business.

💲 𝐖𝐡𝐲 𝐃𝐨 𝐒𝐨𝐦𝐞 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬𝐞𝐬 𝐒𝐭𝐫𝐮𝐠𝐠𝐥𝐞 𝐰𝐢𝐭𝐡 𝐆𝐫𝐨𝐰𝐭𝐡? Many businesses struggle with growth because they try to solve too many problems at once. This often leads to 𝐛𝐮𝐫𝐧𝐨𝐮𝐭 and 𝐜𝐨𝐧𝐟𝐮𝐬𝐢𝐨𝐧. When teams have too many goals, they get lost. Solving one task at a time helps firms move forward step by step. Most companies fall into the 𝐭𝐫𝐚𝐩 𝐨𝐟 𝐨𝐯𝐞𝐫𝐩𝐫𝐨𝐦𝐢𝐬𝐢𝐧𝐠, trying to impress their customers or investors. However, this only creates unrealistic expectations and overwhelms the team. Instead, businesses should learn to narrow down their goals and prioritize. A focused approach ensures that the team can work efficiently without feeling pulled in too many directions. 🏡 Think of building a house. You don’t start with the roof. You first need a strong foundation. Once the foundation is solid, everything else can be built step by step. Businesses work the same way—𝐦𝐚𝐬𝐭𝐞𝐫 𝐭𝐡𝐞 𝐛𝐚𝐬𝐢𝐜𝐬, and then expand from there. Steve Jobs once said, “𝐹𝑜𝑐𝑢𝑠 𝑖𝑠 𝑎𝑏𝑜𝑢𝑡 𝑠𝑎𝑦𝑖𝑛𝑔 𝑛𝑜.” Apple’s success was built on the company’s ability to focus on fewer things but do them exceptionally well. 🤝 𝐒𝐨, 𝐰𝐡𝐚𝐭’𝐬 𝐲𝐨𝐮𝐫 𝐧𝐞𝐱𝐭 𝐦𝐨𝐯𝐞? Take a moment to reflect and ask yourself: What’s the one problem that, if solved, could make the biggest impact on your business?