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Discover the latest trends and tips from the business world! The third edition of Yes Business Magazine will surprise you with interesting and entertaining content - perfect for your morning coffee! ☕ https://lnkd.in/e7-Tpf9z #press #media #comunity #advertising

It’s great to see there is still some brilliant creative work out there around the world. The shame is that some of the companies crafting it barely get noticed. Why? In today’s overflowing creative landscape, it’s not sufficient to just do sterling work — it needs to be seen by many too.   Here are three savvy tactics to ensure your agency can dodge ‘Invisible Agency/Prod co Syndrome’. 1) Secure Genuinely Interesting Constant Editorial Coverage: It’s simple: be more intriguing. Engage with your audience with more than just your pitches; tell compelling, authentic stories that pique editorial interest. Make your narrative as fascinating as your work. But get a cadence. Keep talking! 2) Showcase Your Creative Work Professionally: First impressions count. Your portfolio should look as sharp as the minds behind it, embodying the utmost professionalism and inventiveness of your team. Present your work in such a way that it’s not just seen—it’s remembered. 3) Put the Effort into Winning Awards: It’s a tough slog, but the payoff is worth it. Winning awards not only garners recognition but also stamps your work with a seal of industry excellence. This can significantly elevate your agency’s profile and credibility. Adopt these methods, and watch your agency move from back stage to centre stage. If you want to know how LBB can help your agency/prod co showcase creative excellence, leave me a comment below or take a look here: https://lnkd.in/euvc4zN9

💁♂️ Oglivy's Advertising Philosophy followed these 4 basic principles: 1. Creative Brilliance: Had a strong emphasis on the Big Idea. 2. Research: Coming, as he did, from w background in research, he never underestimated its importance in advertising. In fact, in 1952, when he opened his own agency, he billed himself as research director. 3. Actual Results for Clients: In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create. 4. Professional Discipline: I prefer the discipline of knowledge to the anarchy of ignorance. He codified knowledge into slide and film presentations he called Magic Lanterns. He also instituted several training programs for young advertising professionals. #advertising #marketing #sales #advertisingtycoons #marketingandsalesguide #clientacquisition #ogilvy

Why the LBB Creative Library can change the way you work Have you ever wondered what the IMDb of advertising would look like?   Well, it would have to cover a lot of ground. A global library. A showcase for creativity. An easily searchable archive of work and credited individuals. A place where the whole world could read about global creativity from post, production, music, agency and client. A paywall-free playground. A talent parade. A community of passionate creative professionals.   That’s quite an undertaking.   In fact, it’s taken me and the team over 14 years to get there. And we’ve still got plenty of plans for more.   But right now, we’re pleased that, at a time of squeezed budgets and intense competition, the Little Black Book Creative Library is helping agencies and production companies get noticed and bring in business.   And I’m particularly chuffed that our managed offering is proving so effective at saving agencies money, time and resources while shining a light on their creative excellence.   With our archive team uploading all files, tagging the work for search optimisation, and managing all credits, having your Creative Library managed on LBBonline - Little Black Book gives you a hugely powerful tool for using your existing work to generate new work.   The IMDb of advertising has grown from database to the leading global comms industry showcase.   If you’d like to know more about how having Little Black Book Creative Library can drive agency/prod co/post growth, leave me a comment or have a look here: https://lnkd.in/euvc4zN9

𝐃𝐨 𝐲𝐨𝐮 𝐡𝐚𝐯𝐞 𝐚 𝐦𝐞𝐬𝐬𝐚𝐠𝐞 𝐟𝐨𝐫 𝐨𝐮𝐫 NJBIZ 𝐫𝐞𝐚𝐝𝐞𝐫𝐬? Here is a great new program to help you get your message out. If you have any questions, please feel free to reach out to me at akarczmit@njbiz.com or visit https://lnkd.in/eK6ap5Qu to learn more. 𝐖𝐞 𝐚𝐫𝐞 𝐞𝐱𝐜𝐢𝐭𝐞𝐝 𝐭𝐨 𝐢𝐧𝐭𝐫𝐨𝐝𝐮𝐜𝐞 𝐨𝐮𝐫 𝐧𝐞𝐰 𝐁𝐓𝐌 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐂𝐨𝐧𝐧𝐞𝐜𝐭 𝐩𝐫𝐨𝐠𝐫𝐚𝐦, designed to help New Jersey businesses and organizations share their stories with the local community.   While the NJBIZ editorial team remains dedicated to covering the Garden State business landscape, we recognize that we can't cover every story. That's why we've created BTM Business Connect—offering a seamless way to submit your announcements for publication in both our online and print editions. BTM Business Connect offers two submission options: 1) Standard Announcement: Short announcement in print. Slightly longer announcement online. 2) Featured Announcement: Expanded presentation in both print and online. Both options require the submission of a photo or logo and allow for easy sharing on your favorite social media platforms. Charges for these announcements can be handled conveniently via our online submission form. Click here to get started ➡https://lnkd.in/eK6ap5Qu

Advertising brings in customers, but word-of-mouth brings in the best customers" highlights the power of personal recommendations and referrals. While advertising can attract customers, those gained through word-of-mouth tend to be more loyal, trustworthy, and likely to make repeat purchases. This is because they come with the endorsement of someone they trust, making them valuable assets to any business. If your business aligns with the majority, you recognize the significance of online advertising but may have encountered challenges in executing it effectively. Let's alter that narrative! Allow us to demonstrate how our distinctive approach can serve as the transformative solution you've been seeking. No obligations or stress—just results. 👉 Book Now! https://loom.ly/3eywkhM #WordOfMouth #CustomerReferrals #GrowYourBusiness

Please follow my Business Page to see the latest updates, inspiration, and projects. Erin Schuck

Ready to level up your creative biz? It's possible! Learn how with our tips & tricks. Live every Monday at 3PM Pacific at my instagram account. @storeycreative #LastMinuteMarketing #DesignUnderPressure #SmallBizSuccess #NightOwlDesigns #CampaignSaviors #BusinessBoost

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Ready to level up your creative biz? It's possible! Learn how with our tips & tricks. Live every Monday at 3PM Pacific at my instagram account. @storeycreative #LastMinuteMarketing #DesignUnderPressure #SmallBizSuccess #NightOwlDesigns #CampaignSaviors #BusinessBoost