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What is experience analytics? What about customer experience or CX analytics?   The most common definition online is: "Experience analytics is the process used for collecting, analyzing and leveraging customer data to improve the customer journey and experience when they are using your product and interactive with your company."   So, is that digital experience? Is it contact center experience? Is it product experience? Trick question ... It’s all of the above!   And there’s a catch! To truly enable experience analytics, you need to access and leverage structured and unstructured data across all contact channels and sources. To do that, you need a tool that can bridge the gap and integrate data across the entirety of one’s customer journey.   This is exactly what we do at Stratfiyd - the integration of structured and unstructured data from sources such as surveys, CRM notes, social media posts, phone and chat transcripts, as well as operational and transactional data. The entire platform is powered by artificial intelligence to further help you identify, analyze and prioritize the most important content to optimize your business where your customers need it most. Let’s talk! We can put the power of this platform to work for you too! #stratifyd #textanalytics #customerexperience #experienceanalytics

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