Streamly Digital’s Post

Thanks again to Terrapinn team for inviting me to join the Panel Beyond streaming: What’s next for media and OTT panel yesterday at #Telecoms World Middle East and to Rachelle Peterson for moderating.    Among the key points from the discussion with colleagues from the sector: - enhancements in #personalization/recommendations we already experiencing from recent #AI advancements - complimentary nature of #socialmedia platforms to provide OTTs with consumer engagement data and monetization in addition to marketing/awareness - ongoing appeal of linear formats/channels as a lean back experience and of course #liveSports events/analysis - renewed potential of #bundling among OTT services to address challenges in subscriber #retention, #discoverability and experience among divergent content services As it was a telecom conference, one particularly poignant data point emerged:   telecom subscribers who had activated an #OTT bundle were 25% less likely to #churn from their telecom plan/provider!      This is not the first time I have heard this from an operator in MENA, but it reinforces the synergistic value experienced from our #telco #partnerships at Shahid in recent years! #twme

"Next on our growth initiative is to elevate brands and enhance visibility by capturing eyeballs through CTV inventory. Imagine being right in the living rooms of your target audience. Let's make it happen together!"Dm for details and promotional offers ! #marketingdigital #tvadvertising #branding #advertising

Some early stage CTV AdTech companies worth watching. This is not every vendor, but those shared with me after I asked recently via LI, who the up and coming CTV companies were. Some are also companies I have been introduced to as I start exploring my next role, and others are those I have read about in the trade press, or come across recently via their social thought leadership. I wanted to share for others who are looking to move into CTV, or may already be at a company and looking to partner with innovative, early stage AdTech companies in the streaming space. PSA, this is not meant to be a CTV LUMAscape, TK has you covered and you can find these over on the LUMA Partners site. If there are any obvious early stage companies missing, please feel free to tag them below so others with an interest in CTV can find them also. Needless to say, there are a lot of great companies building technology that will continue to converge the worlds of television, data science, Ai and programmatic ad decisioning / delivery. #CTV #Streaming #AVOD #FAST #ConnectedTelevision #Adtech

😍Seems we’re in good company! 📣Big shoutout to Paul Gubbins for putting this list together, which really highlights the increased focus, and attention on the CTV market to reflect the direction the market is headed. 🚀At Streamly, we’re excited to be working hand in hand with the MENA regions publishers, and providing them with the needed operational support to make sure they’re set up for success in monetising their content. 🔥 #ctv #vod #fast #adtech #menactv #adops #monetisation #techops

As highlighted in our latest Analyst Insight, the #FAST market is having a major disruptive impact on the traditional linear playout technology and managed services sector. The data shows that while areas like playout automation and managed services are declining as audiences shift to streaming, FAST is rapidly expanding. In fact, FAST is predicted to capture 35% revenue share of the overall playout market by 2027. This seismic shift is being driven by broadcasters' need to operate channels at lower costs to maintain profitability amid sluggish linear TV ad revenues. Interestingly, we're actually seeing an expansion of both linear and FAST channels, as they can potentially generate revenue if delivered through low-cost, cloud-based playout solutions and "managed SaaS" services. The transition from relatively high-value traditional playout to lighter-weight, cloud-based tools reflects the industry's adaptation to evolving viewer habits and the relentless need for cost optimization. As FAST continues to disrupt the landscape, incumbents must innovate and adapt their offerings to remain competitive in this rapidly changing market. We have released a guide all about FAST - you can request it here ➡️ https://lnkd.in/dk9vYfh3 #adsupportedstreaming #streamingtv #VOD #lineartv

SabioTV Redefines Diversity Diversity in mindset, not just the color of someone’s skin, fuels Sabio Holdings’ foray into streaming television apps. Supported by artificial intelligence-driven analytics that can forecast and drive new insights, the company plans to launch its own streaming TV channel, SabioTV. https://lnkd.in/giBdAiTq Sabio Holdings (TSXV: SBIO) (OTCQX: SABOF) is one of the fastest-growing CTV/OTT technology and service providers in the high-growth ad-supported video-on-demand (AVOD) and FAST channel space. Its cloud-based CTV/OTT technologies provide publishers with distribution, monetization, and analytics while delivering ROI validation for brands and agencies.    hashtag#tsx hashtag#sbio hashtag#otcqb hashtag#sabof hashtag#sabioholdings   Aziz R. Sabio Holdings

Embarking on the seamless path to revenue growth has never been easier! ✨ At MultiTV, our ad monetization solutions are designed to adapt to your unique goals, ensuring that your journey towards success is both efficient and effective. Click here to know more about our product :- https://lnkd.in/dzrw6q5B #admonetization #fastchannel #adrevenue #monetization #monetizationtools #streamingservice #streamingservices #commercialbreaks #tvshows #videoondemand #vod #technology #technologysolutions #technologyinnovation #dreamsreality #global #onlineproducts #videocreation #contentcreation #multitv #digital #videomarketing #virtual #virtualproduction #virtualevents #webinar #livestream #hybridevent #hybridevents #softwarecompany

🚀Explore the graph to see the impact of ad experience on CTV views. 📺 #adexperience #ctv #ctvviews #Impact #viewership #ctv #fastchannel #vod #fastads #monetisation

The MENA OTT video streaming market surpasses $1 billion in 2023, driven by Shahid and StarzPlay's innovative strategies and content offerings. Discover how strategic partnerships, bundle offerings, and localized content contribute to the region's robust growth. Read the Latest full News - https://lnkd.in/dK583yyT #martech #martechedge #videostreaming #marketgrowth #strategy #partnerships #businessgrowth #innovation #transformation #technology

From iSpot.tv's Q1 Ad Transparency Report. Interesting how Fragmentation is the biggest challenge for the marketers surveyed, but Business Outcomes is the least significant challenge... How could that be? Are marketers pleased with their performance across LTV and Streaming? Or are they resolved that limited visibility and flexibility are going to impede their business outcomes? At MiQ we can focus on both of these challenges, and the rest of the ones listed, too. Our #TVIntelligence dash gives you insight into into your brand's presence across LTV, OTT, and even YouTube. We can show you top shows, devices, cross-channel frequency, and even this data for your competitors (and much much more). And, we can measure your outcomes across channels and platforms, for just about any KPI. As Canvas Worldwide has displayed in their LA Lobby, #ChallengetheComfortable and expect better from your partners.