Thanks for sharing Paul Gubbins Fascinating visual (below) and insights (in article) on the CTV industry ... - Netflix moving away from Microsoft's AdTech, - The size of Hulu vs YouTube and the wider players, - Growth of the CTV market and competition for ad dollars. CTV is not just coming, it's already here ... are you making the most of CTV's premium placement with full screen viewing and attention combined with digital targeting and measurement capabilities? #CTV #AVOD #FAST #StreamlyDigital
An interesting CTV visual from ADWEEK today in this great piece by Catherine Perloff. ▶️ https://lnkd.in/giuxktmY #CTV #AVOD #FAST #Programmatic #AdTech #Streaming
