Streamly Digital’s Post

Exciting times are ahead in the advertising landscape! 🚀 With the emergence of non-traditional streaming ad formats like home screen takeovers, advertisers have new avenues to explore for reaching audiences. It's all about staying agile and keeping an eye on innovative opportunities that align with your brand's goals. #Advertising #Innovation #StayAgile

Looking for ways to improve your CTV advertising with Google? If so, check out Adswerve, Inc.'s article that explains the recent CTV updates in #DV360: - CTV cross-channel frequency management. - CTV Google audiences. - Additional CTV inventory sources. More deatils on https://lnkd.in/dUm7ekcy #ott #programmatic #CTV

Ad Age offers some great advice for getting the most out of your #ctv campaigns: 1. Reaching the right audience with the right message, and reducing ad waste and saturation. 2. Connecting video investments directly to consumer actions. This creates the ROI from upper-funnel awareness to lower-funnel conversion, and on to offline sales. 3. Seeing the entire picture of customer journey of touchpoints across channels and platforms, and planning media for greatest outcomes. https://lnkd.in/evD4Vqsg #ctv #connectedtv #streaming #cordcutting #marketing #advertising #svod #fast

𝐕𝐨𝐢𝐬𝐞 𝐓𝐞𝐥𝐥𝐬 𝐘𝐨𝐮: 𝐌𝐞𝐭𝐫𝐢𝐜𝐬 𝐭𝐨 𝐦𝐞𝐚𝐬𝐮𝐫𝐞 𝐂𝐓𝐕 𝐀𝐝𝐬 𝐏𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞 Connected TV (CTV) ads are digital ads displayed on television screens through streaming services, apps, or devices like smart TVs and streaming sticks. Measuring the effectiveness of CTV ads is crucial for advertisers to understand the impact of their campaigns and optimize their strategies. Metrics like completion rate, click-through rate, and conversion rate allow advertisers to assess how well their CTV ads resonate with the target audience. It helps understand which ads drive engagement and deliver the desired results. By analyzing metrics such as viewability, advertisers can identify areas for improvement in their ad creatives and targeting strategies. This enables them to optimize their campaigns for better performance and ROI. Understanding CPM metrics helps advertisers allocate their ad budgets more effectively. They can focus on channels and placements that offer the best value for money and higher returns on investment. Overall, CTV ad metrics empower advertisers to make data-driven decisions, fine-tune their strategies, and achieve better results with ad campaigns. By leveraging these insights, advertisers can create more effective and engaging ad experiences for their audience while optimizing their ad spend for maximum impact. VOISE Insights & Technologies Pvt Ltd Vinu N. Atique Bandukwala #monetization #connectedtv #connected #admanagement #adspend #ctv #ctvadvertising #voise #martech

Discover the game-changing potential of CTV advertising as giants like Netflix, Prime Video, and Disney embrace ad-supported tiers. In today's digital landscape, staying ahead is crucial for franchise businesses aiming to captivate audiences and drive growth. Join us for an exclusive webinar on CTV advertising, revealing insider secrets to elevate your brand. By registering, you'll learn: 📲 How streaming platforms and ad-supported tiers change CTV viewership and how to leverage this. 📍 Advanced targeting and budgeting strategies to optimize ad spend and effectively reach your audience. 📈 Best practices for measuring CTV performance to refine strategies, boost engagement, and achieve exceptional results. Can't attend the live session? No problem! Register now to secure your spot and receive access to the recording afterward: https://lnkd.in/e-2pjjhf

#UnlockingOTTAdvantages: OTT advertising, a facet of video advertising delivered through streaming devices, is a strategic approach to reaching audiences on video on demand (VOD) platforms. These ads can be featured on transactional, membership, ad-based, or premium VOD devices. #OTTAdvertisingBenefits: The rise of ad-supported streaming has catapulted OTT services into popularity. For advertisers, this translates to several advantages: #TargetedAudienceSegmentation: Tailor your ads based on specific metrics and interests, such as location or device type, ensuring precision in reaching your desired viewership. #CostEffectiveAdSpending: Trim down ad spending by presenting your products or services to those most likely to be interested, avoiding unnecessary exposure to a broader but less relevant audience. #EnhancedEngagement: Retarget ads across diverse platforms, fostering increased engagement with your audience. #MeasurementAndOptimization: Implement a strategy to measure and optimize your advertising efforts, discerning which campaigns drive conversions and identifying areas for improvement in future endeavors. #EffectiveOTTAdvertisingPractices: To succeed in the realm of OTT advertising, consider these best practices: 1. #DeviceVersatility: Craft commercials with the awareness that they will be viewed on a variety of devices, from TVs to phones. 2. #TargetedAudienceCustomization: Increase engagement potential by customizing ads to resonate specifically with your target audience. 3. #CreativityAndRelatability: Be imaginative and relatable in ad creation to capture consumer attention and entice them to watch. 4. #ConcisenessIsKey: Keep non-skippable ads short and to the point, encouraging viewers to pay attention to the entire message. 5. #RegularEvaluationAndImprovement: Periodically assess the effectiveness of your ads, making necessary corrections and improvements to maintain relevance and impact. Stay attuned to trends and the preferences of your target audience to develop ads that are not just relevant but also captivating. #OTTAdvertisingSuccess #DigitalMarketingTrends

#FridayFind: Exciting times in the advertising world! A recent article on The Current highlights a significant shift in the effectiveness of video advertising mediums. As we see a growing preference for streaming TV over traditional linear TV, Connected TV (CTV) ads are proving to be more impactful. Key insights: Rapid growth in CTV ad spending, with projections showing strong upward trends through 2027. CTV's ROI outpacing linear TV, reflecting its increasing effectiveness and audience reach. Innovations in ad tech and strategies, leading to more effective targeting and outcomes. This shift signifies a crucial pivot in advertising strategies, especially for reaching younger audiences. Stay ahead of the curve and dive into the full article for deeper insights and reach out to us at Gigawatt if you want to learn how to better leverage CTV to achieve your goals. #AdvertisingTrends #CTV #StreamingTV #MarketingStrategy

Guaranteed eyeballs on your TV ads means we drive outcomes with certainty!

📢 Exciting news... 🙌 We've partnered with MiQ. 📺 Our announcement today highlights our shared vision in this age of Advanced TV, where data-driven video converges across linear and digital. ✅ As Joe Prusz, CEO of Hoppr, says: “The combination of MiQ’s managed service CTV and programmatic trading expertise and Hoppr’s unique platform will bring Advanced TV to life. We can deliver a guaranteed view of an advert that will be consumed by an audience in its entirety,” 📺 “We help advertisers access the hard-to-reach audience who aren’t watching linear TV. We share MiQ’s view of the future of Advanced TV advertising and know that advertisers need a new way for their message to cut through to the consumer. This is only possible with Hoppr’s guaranteed view.” #partnership #hopprtv #advancedtv #connectedtv #ctv #advertising #tvadvertising #guaranteedview Read the press release here: https://lnkd.in/esv_JrRK