Streamly Digital’s Post

How CTV Publishers Can Thrive With The Right Technology Partner    It’s no secret that there are a lot of people watching connected TV (CTV) these days. And where the audiences go, advertisers follow.    In a short period of time, CTV has gone from questionably viable to widely desirable. It’s the fastest-growing ad channel in the US, projected to increase by 22.4% to reach a total of $30 billion in 2024.    At Sabio Holdings (TSXV: SBIO) (OTCQB: SABOF), we’re seeing this growth firsthand. We saw a 29% increase year-over-year in CTV/OTT revenue in Q1 2024, making up 77% of our sales mix for the quarter. Our expertise in delivering highly targeted ads, insights, technology, and services in ad-supported streaming is helping top #Fortune100 brands thrive in this dynamic landscape.    Read more about how CTV publishers can thrive with the right technology partner :    https://lnkd.in/gtSGW5Vv #tsx #sbio #otcqb #sabof #sabioholdings 

CTV ad spend hits record-breaking $1 billion in June Ad intelligence provider Vivvix (formerly Kantar) forecasts continued growth in CTV and other digital platforms like YouTube. “CTV ads have been exploding in popularity as more TV watchers cut the cord and adopt streaming services. In this environment, CTV allows advertisers to reach audiences where they are.” https://lnkd.in/gkz877Me Sabio Holdings (TSXV: SBIO) (OTCQX: SABOF) is one of the fastest-growing CTV/OTT technology and service providers in the high-growth ad-supported video-on-demand (AVOD) and FAST channel space. Its cloud-based CTV/OTT technologies provide publishers with distribution, monetization, and analytics while delivering ROI validation for brands and agencies. #tsx #sbio #otcqb #sabof #sabioholdings Aziz R. Sabio Holdings

🌎 Insider Intelligence 🌎 Here’s my “Week In Review” showcasing some of our latest and greatest research from the past week, from 13 to 17 November 2023:   🔹 Programmatic Advertising Trends Q4 2023: The AI-Driven, Post-Cookie Era Is Upon Us Key Question: How prepared are advertisers for the looming demise of cookies, and how will the programmatic landscape evolve? Evelyn Mitchell-Wolf Report: https://lnkd.in/eDQXpCxs 🔹 Asia-Pacific Digital and OTT Video Forecast 2023: Untapped Opportunities and Streaming Trends in China, India, Japan, and Indonesia Key Question: How fast are digital OTT video viewers growing across Asia-Pacific, and how are select subscription OTT streaming services faring in the region? Man Chung Cheung, MBA Report: https://lnkd.in/ebBTp7Jz   🔹 The Future of Digital 2024: Winning the New Zero Sum Game Key Question: Which strategies should marketers and digital leaders focus on to capitalize on consumer digital behavior trends? Ross Benes, Blake Droesch, Jasmine Enberg, Jeremy Goldman, Vladimir Hanzlik, Evelyn Mitchell-Wolf, Zia Daniell Wigder, and Max Willens Report: https://lnkd.in/ec5EDiSu #programmaticadvertising #cookielessfuture #apac #ott #streaming #digital #digitalmarketing

📺 The Global Rise of CTV 🌐 Did you know that while the U.S. leads with 238 million monthly CTV viewers, non-U.S. markets are experiencing an astonishing average annual growth rate of 16% as of May 2023? READ MORE 👉 https://lnkd.in/e2Xjuptz #CTV #DigitalMarketing #AdvertisingTrends #GlobalMarketing #ConnectedTV

CTV viewers are growing in India. As of May 2023, CTV viewers count in India is 70 million

📺 The Global Rise of CTV🌐 Did you know that while non-U.S. markets are experiencing an average annual growth rate of 16% as of May 2023, #india has leaped up an astounding 48% year-on-year to 70 million CTV viewers – that's triple the average global growth? READ MORE 👉 https://lnkd.in/e2Xjuptz #CTV #DigitalMarketing #AdvertisingTrends #GlobalMarketing #ConnectedTV

📺 Titan OS launches Titan Ads - transforming European CTV ad landscape 🚀 ⚡️ Titan Ads opens a new marketplace for advertisers to engage hard-to-reach streaming viewers across Europe. 🤝 Strategic partnerships with TV manufacturers, content partners & telcos, including a tie-up with Virgin Media in the UK. 🌍 Targeting 30+ million streaming households for extensive campaign reach. 🔑 Key Features: - 🎯 Highly targeted using exclusive first-party data. - 🛍 Shoppable ad formats integrated with retail partners, like Currys UK and Boulanger France. - 🖥️ Homepage Ads & Instream Video ensure high-impact, brand-safe advertising environments. 🌐 Sparking Innovation: - 🛒 QR code-based shoppable ads to bridge TV and retail. - 🌟 Leveraging retail data partnerships for more relevant ad experiences. - 🔒 User privacy prioritized through custom-built consent management. 🔄 Titan OS CEO Jacinto Roca emphasises a win-win approach for TV manufacturers and advertisers alike. 💬 Gareth Vaughan Jones of Virgin Media & Olivier Beal of Boulanger highlight the synergy and enhanced revenue opportunities with Titan Ads. #ConnectedTV #Advertising #Innovation #TitanAds #Streaming

Yesterday, iSpot.tv struck a deal with Roku giving the companies mutual access to one another’s cross-platform audience data and measurement capabilities. “This is a game-changer for the entire advertising ecosystem looking to harness the scale and power of the leading TV streaming platform and capitalize on the most robust streaming measurement,” said iSpot's founder and CEO, Sean Muller. The synergy between Roku and iSpot looks to enhance innovation and accuracy, driving substantial value for advertisers. iSpot will integrate Roku's authenticated user, viewership and watermark data into their industry-leading panel now exceeding 100MM TV devices, as the programmatic landscape continues to evolve at a rapid pace. hashtag #programmatic hashtag #ctv hashtag #streaming https://lnkd.in/gXK-mB3u

As we approach 2024, the media landscape is undergoing a transformative shift. Check out our latest infographic where we detail what marketers need to know about CTV and OTT this upcoming year! https://bit.ly/3Fk0z1M #CTV #OTT #Media #VideoTrends #MarketingTrends #MediaCulture

Consumers are streaming more than ever and Roundel is focused on delivering the right CTV strategies for advertisers. Download our new report with Innovid for the latest best practices and insights. Full report: https://lnkd.in/ebWMUQCi What you'll find: - Stats on how shoppers stream and engage with CTV - Analyses into the top creatives for engagement - Tips to drive shoppable ad performance